BLACK FRIDAY2014 SOCIAL MEDIA REVIEW

NOVEMBER 28

Po

st V

olu

me

150K

100K

50K

0

1,837,785TOTAL POST VOLUME OVER PAST 24 HOURS

124K

169%YoY

62% FEMALE

38% 62%

GENDER BREAKDOWN

457K 33K38K

TRENDING ON SOCIAL

Black Friday “sales” and “deals” stole the show. Brands shared

sales while consumers shared

shopping plans.

Discussions revolved around Cyber Monday and why consumers

should wait toshop online.

Black Friday sales spread abroad. Sales grow in Canada, the UK, and Mexico as

they adopt this shopping holiday.

KEY TOPICS

TRENDING ON TWITTER

TOP BRANDS

5131% YoY

Nov. 2014

Nov. 2013

84K1.6K

33% YoY

Nov. 2014

Nov. 2013

24K36K

343% YoY

Nov. 2014

Nov. 2013

20K4.4K

252% YoY

Nov. 2014

Nov. 2013

11K3.1K

19% YoY

Nov. 2014

Nov. 2013

10K8.5K

TOP SOCIAL PERFORMERS

TOP BRAND MENTIONS TOP KEYWORDS

47%

22%

12%

11%

8%

TWITTER

Kohl’s

WalmartAppleAmazonTarget

40%

21%

21%

10%

8%Shopping

SaleDealThanksgivingStore

TOP SOCIAL PERFORMERS

HASHTAGS

6K16K64K#blackfriday

#KohlsSweeps

#AppleInc

TOP SOCIAL PERFORMERS

TWEETS

Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.