Black Hat SEO

Presented by:James

Search Engine Optimization

• SEO stands for search Engine Optimization

SEO is the process of getting traffic free and

paid listing search engine like Google, Yahoo,

Bing.

Type Of SEO

SEO techniques can be classified into two broad categories

•White Hat SEO• Black Hat SEO

White Hat SEO

White Hat SEO is also know as Ethical & Organic SEO.Main factors of White hat SEO :-•Keyword & Keyword analysis.•Back linking.•Link Popularity.•Use alt tag in image.•Fresh & Unique Content.•&many more

Black Hat SEO

• Black Hat SEO techniques use of aggressive SEO tactics that do not follow search engines rules. For example, keyword stuffing and invisible text.

Black Hat SEO

• keyword Stuffing• Hidden Text• Clocking• Doorway Pages• Link Spamming• Duplicates Sites• Paid Link• Link Farming• Scraping• Title Staking

Why we do Black Hat SEO?

• Natural search engine optimization is a long and tedious process for any website.

• To be an the first page of Google foe a given term, it can take years!

• Black Hat SEO tactics have proven to be effective for some; and some website have even seen first page results in just a matter of days.

Disadvantages of Black Hat SEO

• If Black Hat SEO tactics are employed by a reputable business, the risk can be very substantial.

• if Google detects a website of link farming, keyword stuffing, or any other illegal activity, it can ban your website forever from their search portal.

• Temporary high ranking switches to low ranking.• Google Punish the website of black hat SEO.• Permanently banned from search engines.

Conclusion

• Black Hat SEO is seen as a misleading and morally wrong practice.

• Using such tactics will most likely lead to a ban from Google and other leading search engines.