blackberry presentation ppt.pptx
DESCRIPTION
Financial Sickness of BlackberryTRANSCRIPT
A Presentation on
Financial Sickness of
Flow of Presentation• MEANING OF SICK COMPANY
• INTRODUCTION OF BLACKBERRY LTD
• CAUSES & SYMPTOMS OF SICKNESS OF BLACKBERRY
• PROBLEM FACED BY BLACKBERRY
• STEPS TAKEN BY COMPANY FOR REVIVAL
• CONCLUSION
Sick Company- Meaning
Sick industrial unit is defined as a unit or a company
which is found at the end of any financial year to have
incurred accumulated losses equal to or exceeding its
entire net worth
Internal and external factor
BlackberryBlackBerry Limited, formerly known as Research In
Motion Limited (RIM) is a Canadian
telecommunication and wireless equipment company
best known as the developer of the BlackBerry brand
of Smartphone’s and tablets
CEO is Thorsten Heins
Blackberry was once a mobile phone juggernaut that
nearly controlled the entire segment.
Known for its famous BBM service
Symptoms of sicknessBlackBerry announced that it would lay off 4,500
employees, or nearly 40 percent of its already reduced
work force because of its launch of new OS is delayed for
unreasonable time.
Blackberry Limited is in talks with Cisco systems, Google
and SAP about selling them all or parts of itself.
Blackberry has been acquired by Fairfax financial
holdings.
Financial Analysis
Years 2011 2012 2013
Revenue 19907 18423 11073
2011 2012 20130
5000
10000
15000
20000
25000
19907
18423
11073
Revenue
Revenue:
Operating Income
Years 2011 2012 2013
Operating income 4636 1497 -1235
2011 2012 2013
-2000
-1000
0
1000
2000
3000
4000
50004636
1497
-1235
Operating Income
Net Income
Years 2011 2012 2013
Net income (loss) 3,411 1164 -646
2011 2012 2013
-1,000
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
3411
1164
-646
Net Income
EPS
Years 2011 2012 2013
EPS 6.34 2.22 -1.23
2011 2012 2013
-2
-1
0
1
2
3
4
5
6
76.34
2.22
-1.23
EPS
Reason for financial sickness
Stiff competition and inability to compete with the android
smart phones
No innovation with changing times
Pessimistic approach
The worldwide Blackberry outage that has plagued
Research In Motion has left millions of subscribers in
dozens of countries without access to email and other
messaging services for days and it resulted in corporate and
professional shifting to android and other operating system
Problem faced by Blackberry
Management Perception
Customer’s Perception
Employee Dissatisfaction
Decreasing Revenue
Revival Steps taken by Blackberry
The company had planned to take its new BlackBerry
10 smart phones on a road show to woo carriers,
developers and ultimately consumers
More customer and user friendly phones for quick
messages
Conclusion
Growth of android and smart phones have destroyed
the market of Blackberry
Blackberry has lost its uniqueness with the Corporate
and the Professionals
Future of Blackberry is bleak but it has to adopt itself
with changing times and innovate with its business.