blackhatreputationmanagemen€¦ · analytics code • version of software(s) used – are there...

BlackhatReputationManagement Precautionary measures to keep you safe.

whoareyoudwightz? •  Graphic designer turned developer /

SEO

•  Agency owner in metro Detroit

•  Co-founder of LinkXL

•  Founder of Recycling for Charities

•  Founder of new Review Software (shh!)

•  Cloud SEO (I love white, grey & black)

tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

disclaimernotes The presentation you are about to see in no way suggests or condones the use of specific techniques to game, alter or diminish a particular individual or company's projection of creditability (or lack thereof) online. These are for demonstration purposes only.

Children, please do not attempt these tactics at home.


blackhatthinking

Assessment What is your current presence? How is it managed? Are there loopholes? Do you have your identity claimed? Where are the weak links?

POA (plan of attack) What is manual and what can be automated? What are the hard and soft costs? Timeline? Benchmarking?

SERP’s What can be done in each engine?

Sites & Resources Domain registration, site hosting, external resources, partners, services, automation?

If I was a Black Hat online marketer, there are many ways I would source out or perform different techniques to help “modify” your rankings, persona and brand image online.


ipproxyfun

•  Become anonymous

•  IP masking

•  Proxy servers

•  Throw-away domains, free accounts

•  Third-party use (think Eastern Europe and Middle East regions)

I shall never leave breadcrumbs and feed the wolves…

If I were a black hat…..


playmoney •  Set up offshore accounts

•  International prepaid cell phone

•  Prepaid Credit/Debit cards

•  Cash

•  Trade of services, items

•  Friends in other countries can take a rip for transacting

•  Get creative

Tony Soprano always liked fat, white envelopes…



wwmcd?

•  Get in the mindset of your competition. Write down what they would want to be perceived. How would you counteract this?

•  Individual or corporation?

•  What are my goals?

•  Where do I start? What are the weakest points?

•  Look hard and create a game plan.

What would my competition do, or where would they be?



researchthem •  Get public records (home, property, foreclosure,

bankruptcy)

•  Learn the trust, alias, maiden names

•  Private Investigator

•  High School and College

•  Craigslist, Facebook help

•  Do they love Cabo, or Comic books? Know!

•  The Turk, Offshore is very affordable…

If it is public record, I want a copy…



researchthem •  You would be amazed what public records can

show: taxes, property, bankruptcy, liens, lawsuits, legal decisions and more! – oh the humanity!

•  SS# = Background Check – Not hard to get your SS#

•  Where you lived, family, employment, liens and judgments, drivers licenses, registered vehicles, violations, rent vs. own, who owns the rentals, businesses, alias names – so many leads to follow and exploit!

•  Credit report – OMG, fun stuff here!

Three reports that are wonderful…



researchthem •  Website – view source, comments and third party

interesting inclusions, tools and stolen snippets, analytics code

•  Version of software(s) used – are there vulnerable holes?

•  Robots.txt – can expose hidden directories (CEO’s family pictures, software used, *where to hack*)

•  Misspellings of a name in search

•  Family members – bait and look for answers

Look for breadcrumbs…



researchthem •  Hacking for hire

•  Email accounts, free sites

•  Cell phone, text messages

•  Financial, accounts

•  In to a computer / laptop / phone

•  The sense of invisibility seems to free people to engage in behavior they never would have before online….

Have friends all over the world…



becareful •  1-27-2012, Kuwati billionaire Bassam Alghanim

hired Chinese hackers to uncover information from his brother’s email accounts

•  Cost him $400

•  Now in pending investigation over family fortune

•  Technology section coverage on WSJ

Some press is not good press for you, or them…



becareful •  1-2012, Utica, MI man charged with Cyber

Bullying against cop who gave him a ticket

•  Created fake FB account

•  Followed many of the cop’s friends

•  Posted dumb, insulting comments

•  Prosecuted on two felonies, awaiting sentencing

•  Computer crime – 2 years

•  Unlawful posting messages – 2 years

Some aggravation is just not worth the time…



gatherassets

•  Review their existing accounts

•  Image search, videos, public records, Robots.txt

•  Gather and sort; Notice patterns

•  Hiretohack.com

•  Manipulate!

Images, video, quotes, foreclosure and more!



createnewassets

•  Modify images

•  Scan documents

•  Re-edit video

•  Prep for release…tell a story

Learn or know someone with a creative eye….



registeraccounts •  Get the accounts they didn’t, or a similar name

•  Google, Yahoo, Bing, FB, Twitter, Wordpress, Typepad, Blogger, LinkedIn, Tumblr, Flickr, Scribd, Flavors.me, Dooid, Realme, FastCompany, Gather, DocStoc, Focus, Netvids, Zerp, Identyme, Partnerup, Worky, Weebly, Follr.me, Posterous, Visible.me, Soup.io, Connectture, Plaxo, About.me, Multiply, Ziggs, Sing, Vladeo, VisualVC, BigSight and hundreds more…

•  Know their friends, connections – copy them on new accounts - make friends

•  The Turk, Offshore is very affordable…

Claim the space- err, the ones they didn’t….



fullfatprofiles

•  Make them look good & professional

•  Make them full, complete

•  Auto-post as much as possible

•  Take 30-90 days to build out profile & age

•  Put lipstick, foundation, eye liner, blush and mascara on a pig

I’d never invest in a $50 suit….



free&lowcostblogs •  Go free first

•  Specific articles and information

•  Content is king

•  Links are queen

•  People love images

•  People love controversy

•  People read and believe

•  Get active!

•  SEO India $5 PR 2,3,4 Links

“Free” authority sites give authority….



promotethem •  Press release

•  Article marketing

•  AdWords

•  Paid Tweets

•  FB Ads

•  Buy text links

•  Social, Fiverr

•  Image submission

•  SEO India $5 PR 2,3,4 Links

Your friends will love the new publicity!



promotethemmore •  Forum links

•  xRumer, Professional-Submitter.com, SENukeX

•  BuySellLinks.com

•  Link Wheels

•  Paid blog posting

•  Offshore links (India, China, Russia, Turkey)

•  Social votes, Fiverr, etc.

•  Buy locked footer sponsorships of WP Templates

Get Links, links and more links!



reallyreallypromote •  Craigslist – post as them and solicit services,

links, likes, etc.

•  Post in forums on how you “tricked the search engines”

•  Twitter automation of followers, posting

•  Sell your “advice/product” info guide on Ebay (“How to trick Google!)

•  Post freelance projects to build links to your sites

•  Crowdsourcing can be beneficial for links and exposure, opinion

Dig deep, get creative over the long haul….



otherpromotions •  Reddit accounts, posts and “up-votes” can be

bought

•  Don’t always promote back to your fake sites, have some links with creative “offers or links” point over to the real sites, too!

•  Fill their forms with requests for service, request catalogs, etc.

•  Give stuff away for free – point over to real site for more info

•  Follow and engage users on their SM accounts with new, redirected info

•  Highlight the new home, car or celebration they just had

You can never get enough links….



ohjuststopplease This can be very ugly and embarrassing….


•  Even if not true, it’s in head of your audience

•  Consider business / reputation lost or tarnished

•  Litigation can be very hard and costly

•  Your time – it’s worth something

•  Ounce of prevention is worth a pound of cure

claimyournames 1. Get your names. All of them.

2. Name. Company, Brands, Products, High Profile Employees, Handles & Usernames

3. Register your domains

4. Stay on it weekly


knowproblems •  Squatters on usernames & domains

•  Negative comments

•  Incorrect / false info

•  Fake profiles

•  Negative news, complaint sites, hate sites

•  Competitor attacks

•  Review sites

•  Legal documents, Copyright / Trademark

•  Industry perceptions

•  Inappropriate photos

•  Directory listings

•  Company / personal profiles

•  Shared names with celebs / politicians

•  Job changes

•  Slanderous statements

•  Poor past decisions

•  Pat relationships


monitor&manage •  Hootsuite – Twitter & FB

•  Ping.fm – Posts to multiple SM

•  Disqus.com – Track comment threads

•  Atomkeep.com Update multiple profiles at once

•  Radian6 – large powerful monitoring & engagement tool

•  Be accessible to customers

•  Own negative comments

•  Respond to criticism

•  Build your credibility

•  Have a crisis plan ready with team

•  Have resources


BlackhatReputationManagement Thanks for listening!

[email protected] 248-582-9210

blackhatreputationmanagemen€¦ · analytics code • version of software(s) used – are there...

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