blaine “doc” ellingsonclhms.com/assets/lil2010_doc_ellingson.pdf · • ocean-river estate •...
TRANSCRIPT
Dr. Blaine “Doc” Ellingson
Expanding your local market share with international marketing-
Buyers Optional!
• From zero to top producer in a declining market!
• Succeeding while doing most everything “wrong”!
Beginning Real Estate Career with International Marketing
• Emergency Exit Hallway Office adjacent to the Women’s Bathroom 8/1/2006
• Needed a mentor –ILHMS online
• March 23rd 2007, RAMB International Real Estate Congress – ILHM Member (Flat Broke)
• *Doing a few things “right”- ILHM Marketing Techniques, Branding, Quarterly Direct Mail Postcards-market report, Press Releases, Stan Barron Copy- Photography and Open Houses!
Guild Member- July 2008, Sale of Francis Langford - Beach House • Jackie Gleason
“honeymooned here” and Bob Hope had his own suite here!
Looking For International Opportunities!
-Case Study-
• November 4th 2008,
• Hosted 61 Russian, European real estate professionals, on Hutchinson Island as part of the Realtor Association of Greater Miami and the Beaches (RAMB) International Real Estate Congress
“Incredible, incredible!” Alex Romanko , President of FIABCI Russia –Europe, plans to retire here!
One of six properties toured – 10,000 sq ft Ocean Front Master Piece
4 bedroom suites 8 and ½ baths
previously offered at 8.9 million now 3.5 million
Article came out in morning paper which resulted in a call from one of the most extravagant ocean front estates in our area to consider listing their property!
Launch of my International Business
• 28,000 SQ Feet • Ocean-River Estate • 14 car underground garage • Sky Lounge • Wine Vault • Indoor Gun Range • Picture part of a Pre-List gift
–”A toast to the successful launch and sale of the Plazzo di Marre”
• Night time launch of the shuttle Endeavor!
International Business Experiences “Press Release -Listing Opportunities” • May 2009 Guest Speaker at the Elite Estate (luxury
symposium) in St. Petersburg, Russia
• Most recently participated with RAMB in Madrid, Spain at SIMA (worlds largest real-estate expo)
• Presented at International Real-Estate Federation conferences in New York City, Washington DC and the United Nations.
International Marketing has been a Major
Catalyst for Domestic Business! • From my bath room desk beginning to the top
producer.
• I have had 70+ sales over the last 4 years
• 33+ million in sales volume
• Sold 5 of the 10 highest priced homes on Hutchinson Island in 2009
• 4 estate home sales over 1 million in 2010
• Including the Record Residential Sale in the past two years.
This 4.25 million sale was the result of a referral from a British contact at an Open House!
Continued Inspiration
The New Wave
of Luxury Home Buyers!
- The Next Middle
Class” By: Lawrence Yun
Global Perspectives Third Quarter 2009
BRIC Countries • Brazil, Russia, India and China. • These countries compose a population that is 10
times greater than the U.S. • Economic growth in these countries is projected
to be more substantial, sustained than the U.S. and other industrialized countries.
• 30 million new families with disposable income • *Kevin Brass 35% Increase in millionaires in
China, Malaysia, and Singapore! • If just one percent of the new middle class
becomes wealthy it will result in 300,000 to 500,000 new potential Buyers per Year – take advantage of this new economic reality!
Foreign Buyers: What's Happening Now Associated Press, 10/5/10
• Miami: An unprecedented eighty percent of buyers are foreign based!
• Phoenix: More buyers from Canada than California
• Seattle: Asians are buying property sight unseen
• New York: Chinese buyers has doubled this year
• New York: 25% of buyers near (20 Pine Armani Designed) near WTC building are intl. buyers.
• “The international buyer pool is better than we have ever seen it before” - Phillip White SIR, NY
• In front of the curve - Sotheby’s has 500 offices, 40 Countries, Argentina-Vietnam, newest location Hong Kong, (Asian driven Bing - more hits than Google)
Where do you Begin?
you already have begun
So why increase international marketing?
14th hole of the Sailfish Point Country Club
sounds good to me.
Get on the Train