Making an Impact in the Workplace

Blair CobbSenior Director, Cause Marketing@bcobb104

My Career Progression

After 2.5 Years on the Job…

It Was Time to Get Creative

So I Dared to Have a Bold Conversation

Then AOL Impact was Born

CAUSE MODULE ON AOL.COM19 billion impressions, 400+ non-profits, $400,000+ raised

AOL MAIL SIGN-IN PAGE827 million impressions, 33 non-profits, $75,000 raised

YOU’VE GOT VIDEO SERIES ON AOL.COM21 celebrities, 5.2mm video views, $50,000+ in money raised

Creating Impact for Non-Profits & Advertisers

7

Some Highlights to Date

IMPACT SITE REDESIGN:

8

Exciting Things to Come

• Remember, everyone is human

• Never assume that executives have all the answers

• Don’t equate your value to your college graduation date

• Ask yourself, what’s the worst that can happen?

Some Things to Keep in Mind…

And Most Importantly…

Never stop learning and creating.

What Impact Will you Have?

Blair CobbSenior Director, Cause Marketing@bcobb104