Blast off withWindows Phone 8

“Apollo”

Kelly WhiteMicrosoft MVP – Windows Phone Development

kelly.white@whitepdx.com

Agendao What are your questions?o Announcements from 6/20/2012o Developer Storyo Windows Phone 8 Upgradeso My Strategy as a Consultanto Questions

What are your questions?o Well? Speak up?

Windows Phone Summit

Windows Phone Summito Held on 6/20/2012o Just a sneak peak, not full disclosure

One big announcement…

Shared CorePrevious versions of Windows Phone were based on Windows CE

“Windows Phone 8 will ship this holiday with a shared core inside that’s common code between Windows Phone 8 and Windows 8.”

Joe BelfioreWindows Phone SummitJuly 20, 2012

What does this mean?• Kernel, Networking, File System, Multimedia, Graphics, etc

• Well-tested software, in use by 1.3 billion people today

• Hardware partners benefit in having to build drivers only

once

• Easier to develop apps across all platforms

• Customers can expect higher quality apps

8 Platform AnnouncementsResults of movingto a Shared Core…

New hardware…

1. Latest and Greatest Hardware

Multi-Core Chipsets– Dual-Core & more…

e.g. Qualcomm Snapdragon S4

1. Latest and Greatest Hardware

3 Screen ResolutionsWVGA

800x480 (15:9)

WXGA1280x768 (15:9)

720p1280x720 (16:9)

*New graphics hardware means that existing apps auto-scale and look amazing on all screens.

1. Latest and Greatest HardwareMicroSD Support

e.g. Photos, Music, Videos, Installing Apps

New browser…

2. Internet Explorer 10• Same rendering engine as Windows 8 PCs

• SmartScreen anti-phising filter

• 4x faster JavaScript performance compared to

Windows Phone 7.5

• 2x HTML5 feature support compared to Windows

7.5 (e.g. touch support)

Native Code…

3. Native Code: Killer Games

• Common platform for Windows Phone and

Windows

• Native game development platform based on

DirectX

• Games developers can write the same game for

Windows 8 and Windows Phone

Native Code• C / C++• Gaming Middleware– Havok (Halo, Skyrim, Assassin’s Creed)

Native CodeShare commoncode betweenWindows 8 andWindows Phone 8

NFC (not AFC)

4. Better Sharing with NFCTap-to-share, etc…–Magazine Ads– Business Cards– NFC enabled phones–Windows Surface–Matchmaking (e.g. gaming over p2p

network)

Wallet…

5. Most Complete Wallet Experience

• Credit & Debit Cards

• Loyalty & Membership Cards

• Access Saved Deals

• Supports NFC ‘Tap to Pay’

• In-App-Purchases

* Secure SIM-based solution in partnership with mobile operators, will see these next year in US, but not at time of launch.

Mapping…

6. Nokia Map Technology

• Great global NAVTEQ Map data

• Offline map support

• Map control for developers

• Turn-by-Turn Directions

Ready for Enterprise…

7. Windows Phone 8 for Business

• Trusted shared Windows core

• Encryption and Secure Boot

• LOB App Development

• Device Management

• Familiar Office Apps

7. Windows Phone 8 for Business

• Complete Security Platform– Secure Boot– Bitlocker Encryption

• Flexible App Distribution– Business controlled

• Device Management– Enable integration with software management

systems

LOB App Development• Sign and deploy apps without going

through marketplace• Company Hub

Company Hub

User Experience...

8. New Start Screen

8. New Start Screen• Digital fingerprint• 3 sizes of Live Tiles• Existing apps get small and medium

tiles without redeploy• Negative space removed

But wait, there’s more…

Other Features• App-to-App Communication• Compile in the Cloud (machine code)• SQLite for Windows 8 and Windows Phone

8• VoIP and Video Chat (available to all devs)• Location apps can run in the background• Speech Platform (available to all devs)

Developer story…

Developer Story• Every WP7 app will run on WP8• Still able to target and publish for WP

7.5– XAML with C#/VB– XNA

• All development done in VS2012

Developer Story

One App Model, three technology choices*– XAML with C#/VB– Native C/C++– HTML5 browser control

*Not exclusive, can mix and match

Windows 8 vs Windows Phone• Smaller form factor• Be care of touch

resolution

Things to remember• Better hardware, faster• Amazing games• Improved multitasking• Talk with your apps• More ways for Devs to make money• Enterprise ready

Windows Phone 8 Upgrades

Windows Phone 8 Update• Updates are delivered over the air

• Devices are supported with updates for at least

18 months

• Program lets registered enthusiasts get early

access to updates before broad consumer push

Existing Phones?“Windows Phone 8 is ageneration change andwill not run on existingdevices.”

Windows Phone 7.8Existing users of WindowsPhone 7.5 will get an updatewhich brings the new startscreen to their phone.

Nokia is releasing exclusiveapps for current and futureLumia customers.

My strategy…

Strategy

• Build for Windows Phone 7.5 now

• Learn how to build games with XNA first,

then jump into Native with Direct3D

• Stop whining and start building, there’s

already over 100,000+ apps in marketplace

How and when to learn more?“Later this summer”– Download SDK and attend a Windows

Phone developer event

Rumored BUILD Conference?– Register immediately if/when announced

Windows Phone Developer Conference– October 22-24 (http://wpdevcon.net/)

Resources• Windows Phone Summit– http://aka.ms/wpsummit

• App Hub– http://create.msdn.com

• Windows Phone Developer Team Blog– http://bit.ly/cwBmRU

Additional questions…

Continued discussionSee you at On the Border...

Contact Information

Email: kelly@whitepdx.comTwitter: http://twitter.com/mckhendryBlog: http://kelly.whitepdx.com