blinkx results - rhythmonemarketing.corporate.rhythmone.com/docs/earningspresoseptember2… ·...
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blinkx results FOR THE FIRST HALF, FISCAL YEAR 2012
safeharbor statement During this presentation we may make various remarks about the company’s future expectations, plans
and prospects, which constitute forward-looking statements for purposes of the safe harbor provisions
under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from
those indicated by these forward-looking statements as a result of various important factors, including
those discussed in blinkx’s most recent prospectus, which is on file with the Financial Services
Authority.
Any forward-looking statements represent our views only as of today and should not be relied upon as
representing our views as of any subsequent date. While we may elect to update forward-looking
statements at some point in the future, we specifically disclaim any obligation to do so, even if our
estimates change and, therefore, you should not rely on these forward-looking statements as
representing our views as of any date subsequent to today.
During this call we may be referring to non-IFRS financial measures. These non-IFRS measures are not
prepared in accordance with generally accepted accounting principles. A reconciliation of the non-IFRS
financial measures to the most directly comparable IFRS measures will be made available in the Investor
Relations section of our website, www.blinkx.com, under the heading Investors.
results highlights
Revenue increased by 63% to $44.6m, from $27.4m in H1 2011
Profit from operations (adjusted) of $4.9m compared with $2.5m for H1
2011
Profit before tax (adjusted) of $5.0m, compared with $2.5m for H1 2011
Combination of blinkx’s 55m monthly unique users with Burst’s 89m
monthly unique users significantly increases overall scale and reach
New premium content partnerships include Future Publishing, the Bleacher
Report, Cinesport, NewsLook and FashionTV
New distribution agreements with Aurasma, Roku, Orb Networks and
BlueStreak Technology increase blinkx’s footprint in both the Mobile and
Connected TV spaces
Continued growth of AdHoc advertising platform, with new clients
including Disney, Kellogg’s, Nivea and Pimms
Launch of five Burst-branded publisher channels, MomIQ, Ella, Stadium,
Giant Realm and Ignition, lays the foundation for an Internet TV network
Creation of Burst online video networks introduces relevant, TV-style
programming to Burst’s ecosystem of independent publishers
a thriving medium
INFRASTRUCTURE IN PLACE
• Proliferation of broadband which enables
multimedia content
• By 2015, 90% of global consumer IP will be
video (Cisco VNI, June 2011 )
MAINSTREAM ACTIVITY
In the U.S. – (September 2011, comScore)
• More than 85% of the total U.S. online
population is watched online video
• Almost 182 million U.S internet users watched
online video
• U.S internet users engaged in over 39.8 billion
video views
In the UK – (August 2011,comScore)
• 6.5 billion videos were viewed in August of this
year, up 29% in the last six months
• On average, each viewer spent 20.1 hours
viewing online videos, also increasing 33% in the
last six months
Household Penetration (%) and Broadband
Subscriptions (m) 2009 - 2015
USA
UK
Source: eMarketer, March, 2011
99.7 98.3 96.5 93.3 89.2 85.1 81.0
75.7% 73.0% 72.4% 70.5% 67.8% 65.0%
61.8%
2009 2010 2011 2012 2013 2014 2015
19.4 22.1 23.7 24.9 25.8 26.7 27.6 62.0% 70.5%
74.7% 78.1% 80.7% 83.1% 85.2%
2009 2010 2011 2012 2013 2014 2015
a massive opportunity
NEW REVENUE
• The Internet is claiming a growing share of ad
budgets at the expense of traditional media such
as newspapers, radio and magazines
• Video ads will continue to be the fastest-
growing online ad format. eMarketer expects a
38.6% increase in US spending on video
advertising this year, with an even higher 54.2%
growth rate in 2012. (eMarketer, April 2011)
• IAB figures for October 2011 show a 13.5% like
for like growth in UK internet advertising
expenditure, and a half-year 2011 high of £2.26
billion
• Video’s share of US online ad spending will
grow from 4.5% in 2009 to 14.1% in 2014, more
than tripling during the period. (eMarketer,
April 2011)
US Online Video Ad Spend growth forecasts ($bn)
– Internet video / rich media
Source: eMarketer and ZenithOptimedia,
"Advertising Expenditure Forecasts", Oct 3,
2011
2.21 2.74
3.34
4.21
5.34
2009 2010 2011 2012 2013
Fragmentation the Key Challenge
CONSUMERS
In the UK, there are 480 TV channels and 201,800,000 web sites
• Search and discovery is a challenge because content is distributed across millions of sites
across the Web
CONTENT OWNERS
86% of online time is spent off the comScore top 250 sites
• With consumer attention distributed across the Web, many publishers struggle to attract a
significant audience
ADVERTISERS
Reach is a key driver for 85% of agencies evaluating digital video advertising
• Brands continue to move an increasing amount of their TV advertising budgets to online
video, but need to be able to reach an audience of equivalent size on the Web
blinkx: Internet Video Engine
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9
Text search engines miss the VIDEO in Video Search
10
BLINKX WATCHES the video, too
CORE Unique Conceptual Recognition
Engine based on a patented
combination of Shannon’s
Information Theory and Bayesian
Inference provides pattern-matching
approach to content discovery and
categorization
blinkx understands the meaning contained in video
TEXTUAL
Advanced textual
analysis, page and site-
level human design
context analysis and
visual spidering with
support for over 200
video and audio metadata
file formats
SPEECH
RECOGNITION
Continuous, speaker-
independent, large
vocabulary speech
recognition. Neural
Network and Hidden
Markov Model-based
acoustic language
modelling
VISUAL
ANALYSIS
Visual Analysis: Real-time
scene decomposition,
On-screen Character and
Facial Recognition, visual
and metadata Closed-
Caption extraction
blinkx Search and Discovery
THE WORLD’S LARGEST, MOST ADVANCED
VIDEO SEARCH & DISCOVERY ENGINE
• A one stop shop for over 35,000,000 hours of content from more than 700 content partners
• Access to this index wherever you already are … at blinkx.com, at other search sites (Ask, MSN, Infospace), in-site (Daily Mail, Burst Media), or even in-application (Mobile, Toolbars, Real Player)
• blinkx’s precise understanding of video enables it to return matching videos based on a user’s past behavior and current context
• First contextual advertising platform
for video
• Uses blinkx’s unique technology to
place relevant ads into relevant videos
at the most relevant points in time
• Platform approach interfaces with
external ad networks
• Clients have achieved click-through
rates with AdHoc that were between
200% and 500% higher than client
benchmarks
“blinkx's special sauce - something even Google doesn't have - is software that can turn speech into text
and count how many times a word pops up in a video. This is very useful to anyone selling targeted
ads…” Erick Schonfeld, Business 2.0
blinkx AdHoc
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the blinkx ecosystem
FOR ADVERTISERS a one stop shop to buy audiences of over 100m uniques
a unique targeting technology
a professional, brand-safe content guarantee
FOR CONTENT
PRODUCERS access a combined
audience of over 100m uniques
be part of an index that is accessed
millions of times a day
distribution of your content
AND advertising that monetizes
its consumption
FOR CONSUMERS a one stop shop of over
35,000,000 hours of content
premium content from more
than 720 content partners
access to video wherever
you already are
the blinkx ecosystem
Progress in H1 2012
customer wins
Burst Media: reviving a brand
Burst Channels
W 25-54; w/ children in household, Family, Parenting,
Cooking, Wellness, “Me-Time”
M 25- 54; Sports
M < 35; HHI+ Gaming,
Entertainment, Men’s Lifestyle
W 18-34; no children Style, fashion, celeb, gossip, music,
shopping
Motor Heads and automotive consumers from
first time buyers to luxury seekers
Burst Online TV
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Coming soon…
PRIME VISIBILITY MEDIA GROUP, INC. ACQUISITION
About PVMG
Summary • Online performance advertising network and Digital Marketing Agency
• Network averages over 600 advertisers and 350 publishers
• Users on the network generate 1.5 billion queries daily
• Digital Marketing Agency offers consulting services to assist customers in developing
internet marketing strategies to establish and enhance their digital presence, through
Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, email
and mobile marketing services.
• blinkx expects to benefit from strategic addition of executives from PVMG's senior
leadership team post-acquisition, including CEO S. Brian Mukherjee who will be joining
blinkx as EVP and GM for Search and Mobile
• To be acquired for an aggregate consideration of approximately $36 million, to be
funded from blinkx's existing cash reserves
• For financial year ending 31 December 2010, gross assets of $22.4m, gross revenues of
US$29.9m and net loss for the period of $389,511.
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PVMG: text search to text results
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blinkx: video search to video results
Combined Group: text search to video results
PVMG ACQUISITION
integration Deal Rationale & Integration Highlights
• blinkx expects to integrate PVMG's platform with blinkx's so as to enable the blinkx video
search engine to respond to a portion of PVMG's 1.5 billion daily queries with relevant video
results
• PVMG's sponsored text ads generate approximately $5.00 effective Cost-Per-Mille (eCPM),
blinkx’s standard untargeted sponsored video units are priced at $13.00 CPM
• blinkx believes the combined group will be able to realise some of the differential between
these two rates to generate incremental revenue
• blinkx expects that the agency business will provide useful insights into brands’ Internet
marketing strategies, enabling blinkx to offer more compelling advertising solutions
• Integration expected to begin immediately
• Following integration, expected annual revenue run-rate of between $35 million and $40
million by the end of the financial year ending 31 March 2013
Search engines capture user intent at the very point of inquiry - a combination of PVMG and blinkx will allow us to provide relevant, high-quality, monetized videos to those users, providing them with an enjoyable, engaging experience that generates a higher value advertising event for
blinkx, PVMG and their publisher partners
financial highlights Total revenue of $44.6m for the period ending 30 September
2011
Gross profit for the period was $26.4m or 59% gross margin
Profit from operations for the period before acquisition and
related costs* was $4.9m ($1.4m post these costs)
Profit before taxation for the period was $1.5 m
Net profit for the period was $5.7m before acquisition and
related costs* ($2.2m post these costs)
Cash balance at 30 September 2011was $52.9m
Cash generated by operations was $2.1m
* Acquisition and related costs comprise $1.9 million acquisition
and integration costs and $1.6m amortisation of purchased
intangibles
profit & loss statement 6 months to 30
September 2011
(unaudited)
6 months to 30
September 2010
(unaudited)
$'000 $'000
Revenue: continuing operations 44,569 27,363
Cost of revenue (18,139) (9,651)
Gross profit 26,430 17,712
Operating expenses
Research and development (4,033) (3,736)
Sales and marketing (15,506) (10,158)
Administrative expenses (1,999) (1,311)
Profit from operations before acquisition and related costs* 4,892 2,507
Acquisition and integration costs (1,921) -
Amortisation of purchased intangibles (1,550) 503
Profit from operations 1,421 2,004
Investment revenues 61 20
Profit before taxation 1,482 2,024
Tax 711 -
Profit for the year before acquisition and related costs* 5,664 2,527
Profit for the year 2,193 2,024
Earnings per share (cents) Cents Cents
Adjusted basic* 1.64 0.82
Basic 0.63 0.66
Adjusted diluted* 1.60 0.80
Diluted 0.62 0.64
* Excludes acquisition and integration costs of £1.9m and amortisation
of purchased intangibles of $1.6m
balance sheet
As at 30
September 2011
(unaudited)
As at 30
September 2011
(unaudited)
$'000 $'000
Non-current assets 51,750 7,205
Trade receivables 19,613 9,053
Other receivables 3,756 2,709
Cash and cash equivalents 52,928 16,867
Current assets 76,297 28,629
Total assets 128,047 35,834
Total liabilities (21,715) (7,079)
Net assets 106,332 28,755
Total equity 106,332 28,755
conclusion Continued strong growth trajectory
• Profits up 96% year-on-year
• Revenues up 63% year-on-year
Significant progress on integration of Burst Media
• Launch of five Burst-branded publisher channels lays the foundation for an Internet TV
network
• Creation of Burst online video networks introduces relevant, TV-style programming to
Burst’s ecosystem of independent publishers
New partnerships in the mobile and Internet TV continue to extend the core model and
increased addressable market opportunity
Post-period acquisition of PVMG opens up access to vast new audience
• Combined advertising platforms will enable blinkx’s video search engine to respond to
a portion of PVMG's 1.5 billion daily queries with relevant video results
• Where available these video results can be paired with rich media video ads that
typically monetise at a higher rate
blinkx, the Internet Video Engine
• A multifaceted platform to monetize video on the Internet, mobile devices and
Connected TVs