blinq media etourism presetation
DESCRIPTION
Sarah DeVries, VP Sales, presenting at eTourism Summit in Boston.TRANSCRIPT
BLINQ MEDIA - A GANNETT COMPANY • © 2014BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
Social Media Secrets
Sarah DeVriesVP, Sales
BLiNQ Media1
BLINQ MEDIA - A GANNETT COMPANY • © 2014BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 2
We create innovative social solutions
• Social marketing is in our DNA - we were one of the first companies to be designated as Preferred Marketing Developer (PMD) for Facebook
• We are one of only 5 US companies serving the automotive industry with both Ads and Insights badges
• 2013 winner of the prestigious PMD INNOVATION AWARD for our turnkey solution that dynamically delivers location-specific offers in real time, on a national scale
• We are a strategic social partner – our vertical solutions, media expertise, and category knowledge deliver tangible, quantifiable results for our clients
We create innovative social solutions
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Why Social?Facebook & Twitter = Scale +
Identity
It’s not about the platformIt’s about relationships
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The Influence of Social Media on Traveling
Approximately 1/5 of leisure travelers turn to social media for
inspiration within all travel categories
Hotels – 23%Vacation Activities – 22%
Attractions – 21%Restaurants – 17%
Source: eMarketer
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How do travelers use social media on vacation?
Source: ETC Digital
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What incentivizes people to use social media while traveling?
Source: ETC Digital
34% - The content/imagery was something their friends/family would enjoy
26% - Rewarded through loyalty/discount programs
17% - Location/Experience took a photo for free
17% - Recognized or rewarded by staff at the given location
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How can you strengthen your social media efforts?
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Design of a Brand Page
Where are users spending their time?
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Tips for Organic Engagement
Thumb Stopping Content
Call to Action
Day of Week – Time of Day
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Boosting Viral Posts with Paid
Create a Viral Benchmark
Lather, rinse, repeat
Remember the rule of 20%
Test, optimize, repeat
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Facilitating Selfies
Incentivize
#, #, #
Create the Moment
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Five Steps to a Successful Social Media Strategy
Five Steps to a
Successful Social Media
Strategy
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1) Understand the Context of Each Platform
FB - Storytelling
Twitter – Absorption
Pinterest – One big “Wish List”
Instagram – Beautiful pictures
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2) Who Is Your Audience?
Facebook Audience Insights
Twitter Search
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3) Content
Twitter Search
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4) Engage!
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5) Methods of Measuring
Social Objectives
Business Objectives
Engagement
Reach
Conversions
Lead-Gen
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Twitter Search
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Thank you!
Sarah DeVriesVP Sales
BLiNQ Media, a G/O Digital Company605.321.4145