blip fm media kit nov 10
TRANSCRIPT
8/8/2019 Blip Fm Media Kit Nov 10
http://slidepdf.com/reader/full/blip-fm-media-kit-nov-10 1/15
Media Kit
November 2010
8/8/2019 Blip Fm Media Kit Nov 10
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Be a DJ and share yourfavorite songs
Insanely Addictive
A Viral Tool. Synch with
other social platforms
Social Networking.Discover new music,
interact with otherDJs, and build a
following
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Blip.fm is “Twitter for Music”
8/8/2019 Blip Fm Media Kit Nov 10
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Blip.fm is #1 in Social Music
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Source: “Blip.fm Dominates Social Music Mindshare…” ReadWriteWeb, September 2010
# o f P o s
i t i v e R e s p o n s e s
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Audience and Users
60% Male
40% Female
Music Lovers – Influential Users
Over 21 Years Old97%
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Source: Nielsen
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Why Blip.fm?
850,000+ influential micro-
bloggers share their music andlifestyle tastes
60MM monthly impressions
500k monthly uniques
40MM+ minutes of monthlyonsite time
Multiplier effect of posting to
other social networksReach
30MM unique individuals on
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Average Social Reach of a Blip.fm
Micro-blogger
Source: Twitter & internal analytics
ContextualSearch
656 Followerson Twitter
26 Followerson Blip.fm
1Micro-
blogger onBlip.fm
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Formats
“75% of consumers now
believe music is animportant factor in brandengagement, with 86%open to brands that enrichtheir experience of a
product with music tie-ups....1 in 5 adults saymusic drives their choice of
brands”
- FRUKT Music Intelligence, October 2009
Brand Integration &
Music Identity
Happy Hour
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Dynamic Brand Account
Create a DJ to represent
your brand.
We create Blips and deploy
them via Smart Scheduling,
targeting specific times or
events.
‘Active’ presence drives
accumulation of followers
and exposure into the music
community.
Inject a human (e.g.
responding to directed or
reply Blips)
Formats
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DJ Coors It’s Beer o’clock. Time to bust out of the office
and grab a Mountain Peak twelve-pack!
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Leverage the information
from listener behavior
The brand slides up from
the player control bar(page bottom)
The moving visual and
our targeting have
created CTRs of
approximately 0.5%
Drive traffic to microsites
based on geographic
location, demographic,
or specific content
Player Bar
Formats
Baby It’s 5pm and DJ Coors says the beeris COLD!
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Post Blip
• The Post-Blip unit appears
immediately after a user Blips a
song
The featured brand/product
box leverages the information
provided by Blip.fm DJs when
selecting and Blipping music
Include branding in conjunction
with an artist or genre of musicto reach a specified
demographic
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Formats
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Standard IAB units
Accommodates Rich Media
Formats
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Your Brand as a DJ
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Automatic Social Network Integration
Users can publish their blips on Twitter, Facebook, Ping.fm,
FriendFeed, Tumbler, LiveJournal, Last.fm and Jaiku.
Blip is the second largest
referenced website onTwitter
Source: Cli.gs
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Blip.fm Sessions
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Unique Content
LIVE performances by
AWESOME bands at the Blip.fm
Studio in San Francisco
Promotion to 40MM uniques
with Homepage features on
partner sites
Marketing the event, artist,
and sponsor
Band promotion via their own
social networks
Blips from staff and key
influencers reach Twitter, FB
users and millions of Blippers
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Blip.fm In the Press
“ My favorite provider in this arena remains Blip.fm...”
October 2009
“Blip.fm is by far my favorite Twitter music service.”
September 2009
“10 sites to help you navigate the new world of music…”
July 2009
“The Best Ways to Discover Music Through Twitter.”
April 2009
“10 Websites That Will Matter in 2009…”February 2009
“Building a better Twitter…”
November 2008
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www.blip.fm
Jeff Yasuda
(415) 225-2704
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Brian Venneman
(650) 823-4951
Kevin King
(718) 801-1022