B L O C K A M A R R I O T T B U I L D I N G S I G N A G E R E V I E W

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AC MARRIOTT SIGN BOX BUILDING ID’sAC Hotel, Minneapolis AC Marriott Hotel Tempe, Phoenix

AC Hotel, Cincinnati

AC Hotel, ChicagoAC Hotel, France

AC Hotel Paris Porte Maillot, France

AC MARRIOTT BUILDING BOX ID’sAC Hotel Alicante, SpainAC Hotel Alicante, Spain

AC Hotel Madrid Feria, Spain AC Hotel Guadalajara, Spain

AC Hotel Gijón, SpainAC Hotel Valencia, Spain

AC MARRIOTT OPEN LOGO BUILDING ID’sAC Hotel Boston North, MAAC Hotel, CincinnatiAC Hotel, Barcelona

AC Hotel, Cincinnati

PROPOSED AC MARRIOTT BUILDING ID LOCATIONS

PROPOSED NORTH FACING AC MARRIOTT BUILDING ID

BUILDING MOUNTED LOGOSCALE: 3/8” = 1’-0”1

NORTH ELEVATION LOGOSCALE: N.T.S.2

7” THICK PERFORATED FACE-LIT (WHITE) ILLUMINATED CHANNEL LETTERS AND LINE.

ALL RETURNS TO BE PAINTED TO MATCH SW 7034 STATUS BRONZE. PAINT TO HAVE AUTOMOTIVE TYPE METAL FLAKE FINISH TO SIMULATE BRONZE.

PERFORATED VINYL FORM FACES TO MATCH RETURN COLOR.

12’- 0”

85’- 0”12’- 0”

2 1/2”

1’- 7 1/2”

3’- 11”

1’- 0”

1’-1/2”

2 1/2”5 1/2”

2’- 9 1/2”

1’- 1 1/2”

SIGNAGE AREA:

144 Sqf

PROPOSED NORTH FACING AC MARRIOTT BUILDING ID

OLD RENDERING (INCORRECT) COLOR CORRECTED RENDERING (CORRECT)

PROPOSED SOUTH FACING AC MARRIOTT BUILDING ID

BUILDING MOUNTED LOGOSCALE: 3/8” = 1’-0”1

SOUTH ELEVATION LOGOSCALE: N.T.S.2

7” THICK PERFORATED FACE-LIT (WHITE) ILLUMINATED CHANNEL LETTERS AND LINE.

ALL RETURNS TO BE PAINTED TO MATCH SW 7034 STATUS BRONZE. PAINT TO HAVE AUTOMOTIVE TYPE METAL FLAKE FINISH TO SIMULATE BRONZE.

PERFORATED VINYL FORM FACES TO MATCH RETURN COLOR.

12’- 0”

85’- 0”12’- 0”

2 1/2”

1’- 7 1/2”

3’- 11”

1’- 0”

1’-1/2”

2 1/2”5 1/2”

2’- 9 1/2”

1’- 1 1/2”

SIGNAGE AREA:

144 Sqf

OLD RENDERING (INCORRECT) COLOR CORRECTED RENDERING (CORRECT)

PROPOSED SOUTH FACING AC MARRIOTT BUILDING ID

PROPOSED NIGHT AC MARRIOTT BUILDING ID VIEW

ART REQUESTED NORTH FACING AC MARRIOTT BUILDING ID

BUILDING MOUNTED LOGOSCALE: 3/8” = 1’-0”1 NORTH ELEVATION LOGO

SCALE: 3/8” = 1’-0”2

7” THICK PERFORATED FACE-LIT (WHITE) ILLUMINATED CHANNEL LETTERS AND LINE.

ALL RETURNS TO BE PAINTED TO MATCH SW 7034 STATUS BRONZE. PAINT TO HAVE AUTOMOTIVE TYPE METAL FLAKE FINISH TO SIMULATE BRONZE.

PERFORATED VINYL FORM FACES TO MATCH RETURN COLOR.

8’- 7 1/2” +/-

7’- 10 1/2”

3’- 11”

1’- 0”

9”

1’-1/2”

1’- 1 1/2”

85’- 0”

SIGNAGE AREA:

70 Sqf

OLD RENDERING (INCORRECT) COLOR CORRECTED RENDERING (CORRECT)

ART REQUESTED NORTH FACING AC MARRIOTT BUILDING ID

ART REQUESTED SOUTH FACING AC MARRIOTT BUILDING ID

BUILDING MOUNTED LOGOSCALE: N.T.S.1

7” THICK PERFORATED FACE-LIT (WHITE) ILLUMINATED CHANNEL LETTERS AND LINE.

ALL RETURNS TO BE PAINTED TO MATCH SW 7034 STATUS BRONZE. PAINT TO HAVE AUTOMOTIVE TYPE METAL FLAKE FINISH TO SIMULATE BRONZE.

PERFORATED VINYL FORM FACES TO MATCH RETURN COLOR.

10’- 6” +/-

9’-5”

4’- 8”

1’- 3”

11”

1’-3”

1’- 4”

SOUTH ELEVATION LOGOSCALE: N.T.S.2

85’- 0”

SIGNAGE AREA:

100 Sqf

OLD RENDERING (INCORRECT) COLOR CORRECTED RENDERING (CORRECT)

ART REQUESTED SOUTH FACING AC MARRIOTT BUILDING ID

LOCATE BUILDING IN CONTEXT TO CITY.3 MILES OR MORE AWAY

AT THIS POINT GPS HAS YOU HEADING TOWARD THE CITY AND THE CONTEXT OF DISTANCE AND WHERE THE HOTEL IS ACTUALLY LOCATED CAN ONLY BE DECIPHERED BY VISUALS. UNDERSTANDING WHERE YOUR DESTINATION IS VISUALLY AT THIS POINT IN CONTEXT TO THE CITY AIDS IN THE WAYFINDING PROCESS EMINENTLY.

LESS SURE MORE SURE

TRACK LOCATION OF THE BUILDING AS YOU NAVIGATE CLOSERAT THIS POINT YOU HAVE A BULK OF YOUR TURNS WHICH GPS PLAYS A BIG ROLE, BUT SINCE YOU HAVE IDENTIFIED THE BUILDING YOU USE SPACIAL ORIENTATION TO MAKE SURE YOU FEEL AS IF YOU ARE HEADING IN THE RIGHT DIRECTION.

FIND WHERE YOU ARE SUPPOSED TO BE TO INTERACT WITH BUILDINGAT THIS POINT YOU ARE USING MORE OF YOUR WAYFINDING SKILLS TO FOCUS ON DRIVING, OBEYING VEHICULAR RULES, LOCATING ENTRIES, DRIVES AND PARKING LOTS/GARAGES. GPS IS USED AT THIS POINT ESPECIALLY WHEN LOCATED WITHIN DENSE AREAS.

WAYFINDING TO LOCATION