blockchain marketplace powered by a user-generated video · 2018-09-05 · opportunity 81 percent...
TRANSCRIPT
A user-generated video marketplace powered by blockchain
Motivation
From saving our happiest moments to reaching out to a target audience, the world has learned that the best way to engage people is to make a video.
Mobs wants video production to be accessible for everyone.
www.mobs.videowww.mobs.video
Opportunity
81 percentof businesses are using video in marketing
$138 billionwill be spent on video marketing this year, in the US alone
300 millionpeople use Instagram Stories daily
6.8 timesuser-generated content engages more users than branded content
www.mobs.video
MARKET SIZE
Smartphone Users
2.4 Billion
Instagram DAU500 Million
Instagram Stories DAU300 Million
www.mobs.video
Problem
People enjoy moments together but memories are captured in separate smartphones
Curating and collaborating is near impossible with the video tools that exist today
The monetary value of such content is left completely unrealized
Marketers cannot easily access user-generated videos.
Everyday creators don't have adequate tools to smoothly generate video storytelling.
www.mobs.video
Good user-generated video is difficult to find
Obtaining permission and staying copyright compliant is complicated
The process of properly compensating video creators is not possible in-house
www.mobs.video
Solution
Gives marketers the key to reaching creators and their valuable content directly
Solves copyrights issues with immutable smart contracts
Provides an opportunity to properly reward everyday video creators
Offers a great tool to curate video memories with friends
Provides an AI-powered auto-editing tool
Gives everyday creators the opportunity to monetize their footage
For Marketers. For Creators.
www.mobs.videowww.mobs.video
Mobs app helps to...
Collect and organize crowdsourced media
www.mobs.video
Create video masterpieces automatically
License content securely
Make micropayments with no friction
through MOB chat groups
with an AI-powered video editing tool
using Blockchain & smart contracts
with MOBS tokens
www.mobs.video
Use Mobs with your friends
Invite friends to join the MOB
group
Select the best content from the
MOB
Your crowdsourced masterpiece
is ready
In the marketplace all contributors can
monetize
Press the Movie button and Mobs
takes it from there
www.mobs.video
Marketers use Mobs too
JennaVideo Creator
Tom Marketer
Tom Creates a GeoFenced MOB group
Puts out a call-to-action
to his audience.
Jenna enters Tom’s specified
area and receives a notification to
join the MOB
Custom media submissions are
dropped intothe MOB.
Tom selects the best
submission
Tom has an engaging marketing
campaign with authentic content.
Jenna is paid instantly with
MOBS tokens for her contribution.
www.mobs.video
Competitive Landscape
MOBSSnapchatStories
InstagramStories Magisto Seenit Crowdflix Wemark Storyful
P2P Video Marketplace
AI-Powered Video Editor
Collaborative/Crowdsourced
Scalable Rewarding System
www.mobs.videowww.mobs.video
Value Proposition
Access to UGV with efficient business transaction platform.
Marketers engage their audiences on a deeper level.
Fun and easy tools to make better video content with friends.
People get paid for assets they didn’t know they had.
www.mobs.videowww.mobs.video
Go-To-Market
Verticals
Targeting events and meetings of people that are highly populated and repetitive by nature.
Sporting Events
Music Festivals
News Events
www.mobs.video
B2CThrough social media channels, event-marketing tactics, and Influencers
B2BPartnering with sponsoring brands and media sources
Ignition (0 to 6 mos)Detect early adopters
Traction (7 to 18 mos)Product-market fit
Growth (25 to 36 mos)Focus on growth levers
PhasesTargets
Transition (19 to 24 mos)Discover growth levers
www.mobs.video
Commission per content-licensing agreement
Business model & revenue
In-app purchases for premium features to cater to the more creative user
A marketplace with a focus on user-generated video combined with a native token to power the platform’s economy.
%
www.mobs.videowww.mobs.video
Product Architecture
www.mobs.video
Media metadata extraction
Metadata indexing
Context learning database
Metadata access services
Mobs SecuredAsync CloudMessaging
Protocol
Mobs Backend
Applications(Firebase/C++)
User facing web sites
Partner(s) landing sites
Global asset services
Mobs Frontend
Applications(JS/React)
Mobs Blockchain Services
ICO TGE
3rd party services
Mobs Blockchain
Services
TelegramPlatform
Distributed Video Rendering Engine
Mobs Mobile App
Telegram TDLib
www.mobs.video
Why Blockchain?
The blockchain allows us to automate all the sensitive steps around digital content transactions in a transparent and secure way like never before. It also opens the door to easily monetizing
crowdsourced video creations.
PEER-TO-PEER
Parties can connectand agree to terms
directly
SECURE
All parties control ownership and conditions with smart
contracts
INSTANT PAYMENT
Reward creators around the world with MOBS
tokens
www.mobs.videowww.mobs.video
MOBS Tokens
Right
Value Exchange
Toll
Function
Currency
Bootstrapping engagement
Economycreation
Skin in the game
Enriching user experience
Frictionless transactions
Product usageProduct accessCreating a product
Work rewardsBuyingSpending
Running S. contractsSecurity depositUsage fees
Connecting with usersIncentive for usage
Payment unitTransaction unit
MOBS tokens will empower a direct economy in the platform.
MOBS will be used as a payment method as well as for rewarding particularly active users.
ROLE PURPOSE FEATURES
www.mobs.videowww.mobs.video
*We have used William Mougayar’s approach for defining the value and benefits of MOBS tokens
The Marketplace Flow
www.mobs.video
Alice defines sale parameters and
signs sale request with her private
key
Submits sale to the Mobs blockchain
New market listing is created
Bob signs purchase request with his
private key
Gets purchase request and
delivery deadline
Alice approves delivery
Alice’s media storage
Other contributors accounts
Alice’s Account
Bob’s Account
Mobs company account
BobMarketer
AliceVideo Creator
www.mobs.video
Token Generation Event
50% Token Sale26% Rewards Reserve8% Founders8% Team & Advisors6% Referrals & Bonuses2% Bounties
Total Supply200,000,000.00
Token Sale100,000,000.00
TickerMOBS
Soft Cap$1M
Hard Cap$15M
R&D41.00%
Marketing (User Acquisition)32.00%
Legal9%
Operations and Business Development16.00%
Contingencies2.00%
www.mobs.videowww.mobs.video
3Q 20181Q 2018
ICO Legal set upWebsite launching & whitelisting beginsMobile app development starts
2Q 2018
Roadmap
IncorporationFriends and family roundMarket research interviews:– Creators– Marketers
1Q 2017
Technology evaluationBusiness model designMockup design
2Q 2017
Architecture designFirst advisors join the teamIVA ventures back-up
3Q 2017
Angel InvestmentICO preparation startsBackend development starts
Token generation eventB. Partners on-boarding starts
Mobs app version 1.0 launching:– Create groups– Basic templates– Semi-automated video editorVideo gallery live
Beta version releaseCustomer acquisition strategy startsMOBS token distribution
1Q 2019
Mobs app version 1.1 Release-Marketplace fully live-Advanced smart video editor-Premium templates
1Q 2019
2Q 2019
www.mobs.videowww.mobs.video
Team
www.mobs.video
RAQUELH. SCHAFHAUSER
CEO & Co-Founder
ANDRESH. SCHAFHAUSER
CTO & Co-Founder
ALEXVERDAGUER
UX & Branding
MAX GAVRIUK
Blockchain Developer
MATTHEWLOUGHRAN
Marketing & PR
REX CHING
Backend
JOAQUIMMATINEROLegal Spain
JONATHANTURNHAM
Legal Cayman
DANIELSLOAN
ICO Inv. & Strategy
ARTURODURANAdvisor
VERONICATORRASAdvisor
ANDROKLISPOLYMENIS
Advisor
JOHN PATONAdvisor
MYLES WEINSTEIN
Advisors
JOAN MANELVILASECA
Advisor & Investor
www.mobs.video
THANK YOU!Join us. Get whitelisted [email protected]