Blog Briefing

Chris Herbert, B2B Specialist

Author of Marketing that Matters Blog

b2bspecialist@gmail.com

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Sharing & licensing conditions

http://creativecommons.org/licenses/by/3.0

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What is a blog?

Great short video:http://www.youtube.com/watch?v=NN2I1pWXjXI12/09/09 3

Posts

• Posts are created by the blogger

http://marketingthatmatters.blogspot.com12/09/09 4

Labels

• Labels (also known as “tags”) help bloggers classify/organize posts

• They help readers find related posts

http://marketingthatmatters.blogspot.com/search/label/Fun%20and%20Funny

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Comments

• Comments are left by readers who want to say something about the post

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Connections & Community

• Connect and build a community by posting twitter feeds, providing RSS and email subscription to your blog and making yourself available for instant chat

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Links of interest

• B2B Marketing Integration Framework: http://marketingthatmatters.blogspot.com/search/label/MI%20Framework

• Blook Report on Social Media Best Seller “Groundswell”: http://marketingthatmatters.blogspot.com/search/label/groundswell

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To learn more about me

http://sites.google.com/site/chrisherbertsite/12/09/09 9

The purpose of business is to create and keep a customer - Peter Drucker

My purpose is to help people and organizations grow and be successful

Thank you for your time

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