blog on a budget - wordcamp cincinnati on a budget how to ulize free ... a new wordpress theme 2....
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Meet Caitlin! @caitlincheevers
• Founder / Owner of And Possibly Dinosaurs
• Blogger since 2014
• Moved from Michigan to Cincinna' in January
• Hockey fana'c
• Goal: take the in'mida'ng aspects of blogging + graphic design and make them approachable
Why Blog on a Budget?• Blogging can be an expensive hobby
• It's possible to make money... but difficult
Why Blog on a Budget?• Blogging can be an expensive hobby
• It's possible to make money... but difficult
• Some people don't want to make money from their blog
Why Blog on a Budget?• Blogging can be an expensive hobby
• It's possible to make money... but difficult
• Some people don't want to make money from their blog
• You learn new things as you're trying to hack a solu'on together
Why Does Everyone Love Hiring a web Designer?
• The quality is awesome • They can make it exactly how you want it
Why Does Everyone Love Hiring a web Designer?
• The quality is awesome • They can make it exactly how you want it • It frees up your 'me to do the things you’re good
at
Why Does Everyone Love Hiring a web Designer?
• The quality is awesome • They can make it exactly how you want it • It frees up your 'me to do the things you’re good
at • You have no idea how the heck to do it yourself
How the heck do I do it myself?• Find a theme you like • Figure out how you want your content organized
How the heck do I do it myself?• Find a theme you like • Figure out how you want your content organized • Use Visual Composer to move your content
around
How the heck do I do it myself?• Find a theme you like • Figure out how you want your content organized • Use Visual Composer to move your content
around • It’s all drag-n-drop so you don’t need to know
HTML!
How the heck do I do it myself?• Find a theme you like • Figure out how you want your content organized • Use Visual Composer to move your content
around • It’s all drag-n-drop so you don’t need to know
HTML! • Use Blog Manager to organize pages of blog posts
how you want them
What’s the Catch?• It’s going to take you 'me to set up on your own • It might not be set up exactly how you want it
What’s the Catch?• It’s going to take you 'me to set up on your own • It might not be set up exactly how you want it • There’s s'll a cost
Why Does Everyone Love Hiring a Graphic Designer?
• The quality is awesome • Your branding will be consistent
Why Does Everyone Love Hiring a Graphic Designer?
• The quality is awesome • Your branding will be consistent • It frees up your 'me to do the things you’re good
at
Why Does Everyone Love Hiring a Graphic Designer?
• The quality is awesome • Your branding will be consistent • It frees up your 'me to do the things you’re good
at • You have no idea how the heck to do it yourself
How the heck do I do it myself?• Gather inspira'on from Pinterest • Enroll in a course or watch videos on YouTube
How the heck do I do it myself?• Gather inspira'on from Pinterest • Enroll in a course or watch videos on YouTube • Find a program that’s super easy to use
What’s the Catch?• It’s going to take you 'me
• To learn the so`ware • To create your branding elements
What’s the Catch?• It’s going to take you 'me
• To learn the so`ware • To create your branding elements • To create your graphics
What’s the Catch?• It’s going to take you 'me
• To learn the so`ware • To create your branding elements • To create your graphics
• The quality might not be as nice
Why Does Everyone Love Adobe Creative Cloud?
• It’s actually precy easy to learn • The programs go together really well
Why Does Everyone Love Adobe Creative Cloud?
• It’s actually precy easy to learn • The programs go together really well • The quality is awesome
Why Does Everyone Love Adobe Creative Cloud?
• It’s actually precy easy to learn • The programs go together really well • The quality is awesome • You have a ton of freedom with your projects
Why Does Everyone Love Adobe Creative Cloud?
• It’s actually precy easy to learn • The programs go together really well • The quality is awesome • You have a ton of freedom with your projects • There are lots of templates available
Why Does Everyone Love Adobe Creative Cloud?
• It’s actually precy easy to learn • The programs go together really well • The quality is awesome • You have a ton of freedom with your projects • There are lots of templates available • You get 20+ apps for one monthly cost
Why Does Everyone Love Adobe Creative Cloud?
• It’s actually precy easy to learn • The programs go together really well • The quality is awesome • You have a ton of freedom with your projects • There are lots of templates available • You get 20+ apps for one monthly cost • All the free fonts!
What’s the Catch?• You don’t have as much freedom • There aren’t as many templates available • You rely on internet connec'on to use them
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts • Social media shares
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts • Social media shares • Notes
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts • Social media shares • Notes • Tasks
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts • Social media shares • Notes • Tasks • Events
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts
• Social media shares
• Notes • Tasks • Events
• Best Time makes social sharing super easy
Why Does Everyone Love CoSchedule?
• The customer service is great
• It keeps all of your content marke'ng organized
• Blog posts
• Social media shares
• Notes • Tasks • Events
• Best Time makes social sharing super easy • It’s all drag-n-drop
Why Does Everyone Love CoSchedule?
• The customer service is great • It keeps all of your content marke'ng organized
• Blog posts • Social media shares • Notes
• Tasks
• Events • Best Time makes social sharing super easy • It’s all drag-n-drop
• All the color-coding!
Why Does Everyone Love ConvertKit?
• The customer service is great • There’s no fancy formakng • You’re more likely to land in the “primary” tab in
Google, so your open rates are higher
Why Does Everyone Love ConvertKit?
• The customer service is great • There’s no fancy formakng • You’re more likely to land in the “primary” tab in
Google, so your open rates are higher • It’s easier to group and tag subscribers based on
content upgrades and interests
Why Does Everyone Love ConvertKit?
• The customer service is great • There’s no fancy formakng • You’re more likely to land in the “primary” tab in
Google, so your open rates are higher • It’s easier to group and tag subscribers based on
content upgrades and interests • You get more subscriber analy'cs
How to do Similar Things with Mailchimp
• Don’t use a fancy template if you don’t want to • U'lize groups rather than duplicate lists to tag
followers for content upgrades
How to do Similar Things with Mailchimp
• Don’t use a fancy template if you don’t want to • U'lize groups rather than duplicate lists to tag
followers for content upgrades • U'lize automa'ons for content upgrades and
email courses
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list • The landing pages are super versa'le
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list • The landing pages are super versa'le
• Webinars
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list • The landing pages are super versa'le
• Webinars • Videos for courses
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list • The landing pages are super versa'le
• Webinars • Videos for courses • Thank-you pages
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list • The landing pages are super versa'le
• Webinars • Videos for courses • Thank-you pages • Sales pages
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list
• The landing pages are super versa'le
• Webinars
• Videos for courses • Thank-you pages • Sales pages
• Opt-in pages
Why Does Everyone Love Leadpages?
• It's super easy to use
• It's proven to help grow your email list
• The landing pages are super versa'le
• Webinars
• Videos for courses • Thank-you pages • Sales pages • Opt-in pages
• Sending out content upgrades is a breeze
Why Does Everyone Love Leadpages?
• It's super easy to use • It's proven to help grow your email list
• The landing pages are super versa'le • Webinars • Videos for courses
• Thank-you pages
• Sales pages • Opt-in pages
• Sending out content upgrades is a breeze
• The landing pages & popup boxes are really clean and professional
What's the Catch?• It takes longer to use than Leadpages does • It's less intui've than Leadpages • It s'll has a cost
Questions? visit andpossiblydinosaurs.com/wordcamp2016
for links to all of the tutorials!