blog to basket, moda exhibiton nec birmingham aug 2014
DESCRIPTION
Blog to basket, full of blogging, SEO and Social media advice for retail and wholesale fashion industry businsses.TRANSCRIPT
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Blog to basketBy
Jonny Ross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Current social media usage?
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Search Engine Optimisation
• Create great content• Ensure this content is accessible to search
engines.• Make pages unique and relevant• Make the content popular
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
On Site
• Keywords• Content• Technical Aspect• Usability
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Off site
• Relevancy• Links• Reviews• Reputation
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
How to create an Editorial Calendar?
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Step 1: Make a list of key dates for the year• Product launches• Events / trade shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones• TV Programmes• This day in history
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Step 2: Add these to your Roadmap
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Challenge me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter @jrconsultancy