blog your way to…. why blog? create interesting, concise, timely, shareable content encourage a...
TRANSCRIPT
Blog your way to…
Why Blog?
• Create interesting, concise, timely, shareable content
• Encourage a dynamic conversation with your client base
• Be seen as a source of information• It’s a great way to generate a book• Express your opinion in a socially acceptable
venue
10 Tips for Better Blogging
1. Work the title2. Find the perfect length3. Discern fact from opinion4. Research5. Use that emotional hook6. Engage7. Illustrate8. Circulate 9. Link10. Sprinkle Pixie Dust
https://blog.bufferapp.com/perfect-blog-post-research-data
1. Work the title
2. Find the perfect length
Is 1500 words the “sweet-spot?”
3. Discern fact from opinion
(BuzzFeed has 130 MILLION unique visitors every month)
• Let me begin by saying that olive oil is awesome.
• It is pretty.• It is delicious… etc
http://www.buzzfeed.com/christinebyrne/things-you-shouldnt-be-cooking-with-olive-oil#.
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“So as a general rule, cooking over high heat with olive oil is bad news.”
4. Rely on Research, not Wessonality
(exploit the insecurities of your readers)
5. Use that emotional hook
6. Engage
7. Illustrate
8. Circulate
9. Link
10. Sprinkle Pixie Dust
What will make me read your blog
• Good title• Nice pic• Short• Informative• Helpful• Has bullet points• Bonus points if it has “sex” in the title
Some blog posts
• http://www.largeylaw.com/2014/03/03/slip-n-slide-and-sue/
• http://bpclaimoilspill.com/ptsd-and-behavioral-health-in-the-gulf/
• http://www.weinerweiss.com/blog/tips-for-the-handoff-easing-a-childs-transition-between-parents/
• Can a Jew Carry the Torch?