Official Presentation

In Brief

Blogcamp Central and Eastern Europe 2008 is an international conference on new media and online start-ups.

Founded in 2007, Blogcamp CEE offers open and free barcamp-like event along with investor day, special events and CEE market orientation sessions.

Location: Kyiv, Ukraine

Dates: October 17–19 2008

Conference Goals

• To develop Ukrainian and CEE internet market by means of experience and expertise sharing.

• To create an easy 'entrance point' for Central and Eastern European internet markets and present new media of the region internationally.

 • To reveal the opportunities and means of effective use of new

media for companies and users.

• To attract investments to Ukrainian and CEE start-ups. • To popularize barcamp format.

Barcamp:format features

• Open. Barcamp is an event organized by its participants in web 2.0 spirit. The role of barcamp initiative group is to create a platform of uncovering participants' creativity – they are free to hold a session, promote the event or involve in organization process.

• Informal. All presentations, brainstorming sessions, master classes, round tables and other activities are organized in informal atmosphere, which stimulates deep involvement of all participants.

• Interactive. There are no 'tourists' at barcamp. If visiting – deliver a presentation or take part in a discussion or just share your barcamp experience in your blog!

Initiative Group

Target Audience

Number of participants: about 500 delegatesRegions: Ukraine, Central and Eastern Europe (70/30)Age: 17-30 years (core audience)Gender: 60-70% maleProfessional/interests:• Internet, IT, mobile technologies professionals• Popular bloggers• Online projects owners and managers• IT entrepreneurs• TMT investors• Journalists (IT, media, business and general interest

media)• Marketing and PR professionals

Region: CEE

The region Blogcamp is targeted at is Central and Eastern Europe. This particularly includes: Eastern Europe (Belarus, Moldova, Russia, Ukraine), Central Europe (Czech Republic, Hungary, Poland, Slovakia), Baltics (Estonia, Latvia, Lithuania) and Eastern Balkans (Bulgaria, Romania).

Regional internet markets are known for high growth rates, low integration with global markets, and in some countries including Ukraine still high growth potential and relatively low entrance barrier.

Participants who come from outside of the region will represent Western Europe, the US, Caucasus and Central Asia. We expect most participants to be from Ukraine, followed by Russia, Poland, Belarus and Latvia.

Blogcamp 2007 was Eastern European focused and had participants from 9 countries.

Program:

Investor Day is a key event of CEE venture business bringing together TMT (Telecom, Media, Technologies) businessmen and investors*.

Start-up contest will be held within Investor Day in the following nominations: • Seed Stage (investment needed: 50-150 thousand Euro)• Early Growth Stage (investment needed: 500 thousand - 1 million Euro)

The contest will be organized according to Silicon Valley Open Doors conference contest guidelines.

Investor Day: Concept

* By 'investors' we mean both institutional investors (venture funds) and private investors (business angels)

Best Ukrainian blog awards is the very first blog contest in Ukraine with its’ around 200 thousand blogs. Prizes will be presented at Blogcamp's special ceremony.

Contestants will be awarded in specific nominations, e.g. best IT blog, best professional blog, best personal blog.

Jury consisted of Ukrainian Internet experts and popular bloggers from neighbouring countries will empower authority of the contest and give well-grounded points for contesting blogs.

Best Ukrainian Blog Awards

• Blogcamp media partners are key Ukrainian IT, business and marketing media: Domashniy PC (general media partner), Kompyuternoye obozreniye (general media partner), First Business TV channel, IT Business Week, Kompanyon, New Marketing, TZ, Mobility, Mobile PC, Timeout Kyiv.

• Online media partners: Profeo, Yandex, Internetno.net, toodoo.ru, skillopedia.ru, itc.ua, h.ua, Tut.by.

• New media and IT blogs and websites (including about 500 sites and blogs of Blogcamp participants).

• Social media marketing – promotion in social networks, photo and video sharing services.

Media plan is presented on demand

Promotionand coverage

• Organizing partners: Internet Initiatives, Kyiv-Mohyla Academy

• Internet partner: WorldWebStudio

• PR partner: PRP Ukraine

• Investor Day partners: Seedcamp, BayView Innovations, AmBAR, Sughrue

Partners

History and Experience

Blogcamp CIS and Baltics 2007 : the first barcamp in Eastern Europe.

Kyiv, October 2007Participants:• 300 participants from Ukraine, 9

CIS and Baltics countries • 70% - male• Core audience – bloggers,

internet and IT professionals; journalists, marketing and PR specialists.

History and Experience

Blogcamp CIS and Baltics 2007:

• 60 presentations during 2 days• About 800 reports in blogs• About 80 items in printed and online media• Sponsors: Open Society Institute,Internews, Transitions Online • Media partners: Domashiy PC (Home PC), е-mobile, hi-Tech Pro, Internet UA • PR partner: PRP Ukraine

History and Experience

Blogcamp CIS and Baltics 2007 Sparked off international barcamp movement in the region:• February 2008 – Riga, Latvia• February 2008 – Moscow, Russia• April 2008 – Lviv, Ukraine • April 2008 – Moscow, Russia• May 2008 – Moscow, Russia• June 2008 – Vilnius, Lithuania• June 2008 – Tbilisi, Georgia• August 2008 – Moscow, Russia• August 2008 – Bishkek, Kirgizstan• August 2008 – Baku, Azerbaijan• October 2008 – Yerevan, Armenia • November 2008 – Dushanbe, Tajikistan

Blogcamp is the leading event on new media and TMT venture business in Ukraine and CEE region. Blogcamp sponsorship packages are designed to provide you with the most effective promotion among the participants. Demonstrate your leadership, build awareness or increase loyalty of the industry's most active representatives by becoming a Blogcamp sponsor.

Key partnership advantages :

• Strengthening partner's image of an innovative company• Contacting IT / internet / mobile / digital opinion leaders • Best coverage in new media• High loyalty of event's participants• Interactive communication and networking opportunities

Partnership Advantages

Website: BlogcampCEE.com

Oksana Zavoykoo.zavoyko@profeo.com.ua+38 067 403 10 75

Oleksandr Demchenkomail@demchenko.info+38 067 405 50 02

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