blogger, come coinvolgere e dialogare con i clienti
DESCRIPTION
Nofrills 2013, New Job. 28/10/2013 Fiera B2B di BergamoTRANSCRIPT
![Page 1: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/1.jpg)
Renato Autore
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 2: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/2.jpg)
WebLog – Diario in rete
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 3: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/3.jpg)
Caratteristiche peculiari
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 4: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/4.jpg)
Blog – Perché o come?
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 5: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/5.jpg)
Blog – niente di più facile…
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 6: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/6.jpg)
Contenuti e qualità
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 7: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/7.jpg)
Regolarità e uniformità
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 8: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/8.jpg)
La genesi di un Post - Interrogarsi
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 9: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/9.jpg)
Costruzione del testo
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 10: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/10.jpg)
Checklist finale
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 11: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/11.jpg)
Social experience & SEO
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 12: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/12.jpg)
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Il Blog uno strumento di marketing…
![Page 13: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/13.jpg)
I vantaggi
Dialogo diretto con i clienti
Svelare l’anima dell’azienda
Comunicazione semplice e immediata
Veicolare visite al sito istituzionale
Mostrare le potenzialità
Contenuti di qualità per i social
Ricevere feedback diretti
Comprendere meglio i bisogni clienti
![Page 14: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/14.jpg)
Social Media Network
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 15: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/15.jpg)
Interludehotles.wordpress.com
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 16: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/16.jpg)
Revenue & Sales Strategies Management
Destination Management - Business Analysis
La struttura
![Page 17: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/17.jpg)
Scelta editoriale
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 18: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/18.jpg)
Revenue & Sales Strategies Management
Destination Management - Business Analysis
I Contenuti
![Page 19: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/19.jpg)
La rete dei Social
Revenue & Sales Strategies Management
Destination Management - Business Analysis
![Page 20: Blogger, come coinvolgere e dialogare con i clienti](https://reader035.vdocument.in/reader035/viewer/2022081404/5594c94b1a28abdb3c8b45ee/html5/thumbnails/20.jpg)
Grazie
Renato Autore
www.facebook.com/interludehotelsresorts
@InterludeHotels
Interludehotels.wordpress.com
Revenue & Sales Strategies Management
Destination Management - Business Analysis