blogger outreach: the blogger perspective

18
‘Ebony’ Tamara Walker @theblogclini c Blogger Outreach Strategies MIND-SET Let’s Think Relationships

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Page 1: Blogger Outreach: The Blogger Perspective

‘Ebony’ Tamara Walker@theblogclinic

Blogger Outreach Strategies

MIND-SETLet’s Think Relationships

Page 2: Blogger Outreach: The Blogger Perspective

BLOGGER BASICS

Exam

ple

1

Page 3: Blogger Outreach: The Blogger Perspective

Blogger Basics

1. The Black & White Press Release Culture

2. Visual Media Basics

3. Connecting the Social Media Lanes

Let’s talk about

Page 4: Blogger Outreach: The Blogger Perspective

One Step Further…

Relationship

Introduction to friends (readers)

Guess who is coming next week?

ArrivalYou come to my home (my blog)

with a vivid story & business cards.

The Catch Up CallWeeks later we speak. Updates to the vivid story. I spread the word.

3 Posts Before the Campaign ‘HYPE’

Campaign Kick Off

After Campaign Catch Ups

Suggestion Elements

• Why should I be excited?

• Why should I look out for this?

• Pictures of a launch event

• Who is driving this campaign?

• How can I connect now?

• Give me everything you have

• Written materials• Images • Videos

• Connect all the Social Media Lanes

• Campaign Success Statistics• Sales

• Who is using it?• What are people saying?

• Pictures of an event

• Video clips of someone talking about it

• The same effort used to get 1 blog post why not get 3?

• Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.

Page 5: Blogger Outreach: The Blogger Perspective

Example 2 MILITARY PRECISION

Page 6: Blogger Outreach: The Blogger Perspective

Pr Co 1 Pr Co 1 Pr Co 2 Pr Co 3 Pr Co 4 Pr Co 4

Movie Movie Movie Movie DVD DVD

Coming Soon HYPE

Competitions For Readers

Promote The Activities On

Premiere Night

EventThe Premiere

Promote The DVD Coming Soon Events

Blogger Event

Exclusive News

Engage with my readers build trust

A source for exclusive

information

Attend red carpet event & experience

for review

A source for exclusive

information on activities

Networking, private

screening & TV advert

Military Precision

They really excelled at

• Extending & developing the blogger relationship

• Before the campaign ‘HYPE’• Events during the campaign• Special activities during the campaign

Page 7: Blogger Outreach: The Blogger Perspective

One Step Further…

Commitment

Long –Term Activities

NewslettersJust for Bloggers

Not to be confused with traditional newsletters

Page 8: Blogger Outreach: The Blogger Perspective

v

Example 3

Fashion Po l ice? No

OUTREACH POLICE!

Page 9: Blogger Outreach: The Blogger Perspective

Outreach Police!…

• Is a Blogger Competition a creative campaign idea?

• Ok, you have a creative campaign idea but is it really that practical?

• Will the creative idea engage both the reader & the blogger?

• Have you really, REALLY checked to see what the blogger has already said about your product or service?

Shhh! The Anonymous Company

Creating Interactive Blogger Campaigns

Managing Interactive Blogger Campaigns

Page 10: Blogger Outreach: The Blogger Perspective

Managing Interactive Blogger Campaigns

Creating Interactive Blogger Campaigns

Select the bloggers first See what they have done before Monitor them Then formulate your creative interactive campaigns

Create blogger hubs for those who are creative campaigning with you

One Step Further…

Page 11: Blogger Outreach: The Blogger Perspective

CREATIVE

REACTION

v

v

Campaign 4

Page 12: Blogger Outreach: The Blogger Perspective

Creative - Reaction A simple tweet will do

Special ActivitiesDuring the Campaign

Creative Interactive campaigns involving readers and/or bloggers

Page 13: Blogger Outreach: The Blogger Perspective

Creative - Reaction Join the Conversation

Another Blog Post + 1 Tweet + Quick Email = An Extra Blog Post

1 Post + 1 Retweet + 1 @Mention = Another Blog Post

Page 14: Blogger Outreach: The Blogger Perspective

One Step Further…

Creative Interactive CampaignsOther than a review, how else can you get a selected amount of bloggers & their readers to engage with your product?

Reactions• Extend your social media monitoring 1 step further

• Don’t just REtweet, REcruit!

• Create conversation via bloggers

Page 15: Blogger Outreach: The Blogger Perspective

The Relationship Campaign Matrix

Page 16: Blogger Outreach: The Blogger Perspective

1 2 3 4 5 6 7

Introduction Arrival Courtesy Connection Going Out Doing

ActivitiesThe Catch Up

Call Commitment

Tell my loyal friends (readers) about a new friend who is coming to visit

My new friend arrives at my house with a captivating story & business cards

My new friend connects with me the next day to say she had a great time

My new friend invites me to an event.

My new friend arranges special activities that my loyal friends and I can enjoy

My new friend updates me -referring to the captivating story. I spread the word

We speak monthly to maintain our relationship. No longer a new friend.

1 2 3 4 5 6 7Before the Campaign

‘HYPE’CampaignKick Off

FeedbackDuring the Campaign

EventsDuring the Campaign

Special Activities

During the Campaign

After Campaign Catch Ups

Long –Term Campaign

Relationship

Coming Soon information

All the Information needed on the product, service or person

EmailBlog CommentsFacebookTweets

For Example

A launch partyA blogger event

Creative Interactive campaigns involving readers and/or bloggers

Progress with campaign

Monthly BloggerEmails

Relationship & Commitment

Your Promotional Army

Page 17: Blogger Outreach: The Blogger Perspective

1 2 3 4 5 6 7Before the Campaign

‘HYPE’CampaignKick Off

FeedbackDuring the Campaign

EventsDuring the Campaign

Special ActivitiesDuring the Campaign

After Campaign Catch Ups

Long –Term Campaign

Relationships

Press Releases

The Celeb Viral Video

This Is It

The Anonymous

Lucky Voice

Jump Sneakers

J5 Collection

Plot the Matrix

Page 18: Blogger Outreach: The Blogger Perspective

‘Ebony’ Tamara [email protected]

@theblogclinic

Tweet It, Just Tweet It

#socialpr