blogging 101 how to start a blog for your business new template (2)

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presented by Bryan W. Alaspa, K Squared Communications, Inc. How to Start Blog for Your Business

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Page 1: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

presented by Bryan W. Alaspa, K Squared Communications, Inc.

How to Start Blog for Your Business

Page 2: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Want to get the most out of

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THETRADESHOW e-Learning CenterTTS.sclivelearninngcenter.com

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Page 3: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

What is A Blog?!?WEB LOG

WEBLOG

BLOG

Page 4: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

What is a Blog?!?A Diary

A Place for Photos

A Video Log or VLOG

Page 5: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

As Far as Business is Concerned…

It’s a Way to Connect With Your Customers, Vendors and Others In Your Industry

Page 6: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Why Should You Start a Blog?Explain Company Products ConversationallyProvide Company Information Easily and CheaplyGive Customers a Better Understanding of Your Company“No-Pressure” Way to Interact with CustomersCan Give You Insight Into Customer NeedsCan Help You Determine Areas of Focus for Your Company

But Wait, there’s More…

Page 7: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

More Reasons…Help You Develop New Products and ServicesCan Make Your Company “Come Alive”Make Your Company Seem More ApproachableHelp You Build “BUZZ” About Your Company and New Products and Services.Gives Your Company a VoiceIT’S CHEAP!

Most Blog Sites are FreeCan Be Added to Your Existing Site

Page 8: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Isn’t it Complicated?It Doesn’t Have to Be… Success Story #1

Page 9: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

How Do You Get Started?

Start Thinking…. What Do You Want to Write About?

Page 10: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Success Story #2What To Write About…

Page 11: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Page 12: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

With that In Mind…Think About What You Want to Write About…

Pick a NicheInstead of “Travel” Maybe “Caribbean Cruises”

What Do YOU Want to Write About?Can You Write Consistently?Do You Have An Opinion on that Topic?Will Anyone Be Interested?

Page 13: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

What Will YOU Consider Success?Don’t Do it for the Money

Don’t Do it to Get Famous!

Do it to Connect and Communicate

Page 14: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

What Will YOU Consider Success?

The Best Use of A Blog:A Method of Bringing Attention to Yourself and Your Business and to Communicate with Customers

NOT as Some “Get-Rich-Quick” Scenario

Page 15: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Picking the Right FormatDecision Time!

Do You Want Your Blog as Part of Your Existing Site?

Or Do You Want it On a Third Party Server?

Page 16: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

What’s the Difference?Adding a Blog Page to your Existing Site:

Brings People Right to Your SiteCan Jump to Another Page EasilyCan Easily Go from Blog Page to Buying Products and ServicesIt’s an Easy Way to Update Your Company Site

Page 17: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Remember the Name…Wordpress.org

Page 18: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Using a Third Party

Page 19: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

A Personal Example…

The Main Page of My Own Website

The Blog Part of My Site

It's Hosted by a Third-Party Site

Page 20: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Why use a blog hosting site?

There’s Almost No Effort to Set UpJust Go Out and Sign Up

You Don’t Need a ProgrammerThe Sites are Very Intuitive

The Hosting Site Provides Tools You Can Use to Write, Promote and Design Your Blog

You Don’t Need to Know Any Programming Languages.

Page 21: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

What to Do Next: Write

But Before You Write a Word…THINK

Page 22: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Flashback! Some Things To Ponder

What Is My Blog About?What Niche Did I Pick?

What Did I Want to Write About?Can I Write About it Consistently?What’s My Opinion On that Topic?Will Anyone Be Interested?

Page 23: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

How Do You Get an Audience?The MOST Important Thing to Remember!

WRITE

WRITE

WRITE

Page 24: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

How Do You Get an Audience?

Take Some TimeTo Consider the Design

Page 25: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Some Other Things…Set Up an RSS (Really Simple Syndication) Feed.

Lets People to “Subscribe” to Your Blog FEEDBURNER.COM

The Icon Looks Like this

What it Looks Like On Your Blog

Page 26: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Know the Term: Social Bookmarking

Post Links to Your Blog Articles

Page 27: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Add “Chicklets”

Pieces of Code You Can Add to Each Blog Pieces of Code You Can Add to Each Blog Entry – Allows Fans to Post Your Blog Entry – Allows Fans to Post Your Blog Article to Social Bookmarking SitesArticle to Social Bookmarking Sites

Page 28: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Some Success Stories

Page 29: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Another Success Story…

Page 30: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Outside of Travel Successes

Page 31: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Some Potential PitfallsExpecting Too Much, Too Fast

Page 32: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Some More PitfallsAttacking Negative Comments

OrOrdering a Cease and Desist

Page 33: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Just a Few More PitfallsTalking About Unrelated Things Stay On Topic – It’s Why the Readers

Are ThereGetting Too Personal

Your Readers Don’t Need to Know About It – Keep It Professional

Page 34: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Next stepsGo Out and…

THINK!

Page 35: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Knowledge is just a touch away…Knowledge is just a touch awayWith THETRADESHOW e-Learning Center!

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Center

Access 60 hours of recorded sessions online at your convenience.

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Page 36: Blogging 101  How To  Start A  Blog For  Your  Business New Template (2)

K Squared Communicationswww.ksqrd.com

Questions?

Bryan W. Alaspa773 774 7847

[email protected]