blogging 202: visibility, monitoring & content inspiration
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Blogging 202 Blogging for Lead Generation:
Visibility, Monitoring & Content Inspiration
Aug 10, 2010
4 Ps of Online Marketing
Purpose
Passion
Persistence
Paying Attention
image: nhanusek (flickr)
Today Improve Visibility
Journalists, trade orgs Accelerate relationships online
Monitor Track, review, learn Setting objectives/evaluate progress/what to
track Content Inspiration
Evolution of the blogger 3 © 2010 Golden Practices Inc 3
image: abbeychristine (flickr)
Get seen.
Be a filter
Be a resource
Don’t exist in a vacuum
image: justinshearer (flickr)
Image: wetwebwork (flickr)
Good stuff.
Stuff they take for granted (judgments applied in day-to-day work)
Address “common questions” (if not already out there in abundance)
Clear up misconceptions Share as you learn
Strategic content.
Original thought & well summarized facts Aim for the BEST quality Link liberally Names and places Remember DiSC
Image: swanksalot (flickr)
image: niclindh (flickr)
Use Google Reader.
Or iGoogle.
Or Alltop.
image: niclindh (flickr) image: theory (flickr)
Track mentions.
Where did it appear? Who said it? What was said? (categorize – clip file) Was it about particular dept or person? Was it positive, neutral, or negative? Did it include reference to page? Which? Who responded? How fast? (clip)
How’s it working?
Act on Interpreted Data
Searched Terms
Referrer
Inspiration. Image: wetwebwork (flickr)
Image: wetwebwork (flickr)
Great content.
Prevention
© 2010 Golden Practices Inc 18
LEADS
INVOLVEMENT
PASSIVE
PRESENT
ENGAGED
Image: sidehike (flickr) 20
Thank you.
[email protected] goldenpracticesinc.com goldenpractices.com (blog) @michellegolden (twitter)