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Blogging and twitter CIH South West Nov 2013 Jules Birch @jules_birch

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Page 1: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Blogging and twitter

CIH South West Nov 2013

Jules Birch

@jules_birch

Page 2: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

What?

Page 3: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Old meaning….new meaning

Page 4: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Why?

Page 5: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

A typical blogger

Page 6: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Blogging is the future…

…at least it was in 2005

Page 7: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Drudge + Popbitch = Guido Fawkes

www.drudgereport.com www.popbitch.com www.order-order.com

Page 8: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Science, food and economics

www.badscience.net http://agirlcalledjack.com http://stumblingandmumbling.typepad.com

Page 9: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Who?

Page 10: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

www.insidehousing.co.uk http://julesbirch.wordpress.com

Blogs about housing

Page 11: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

http://redbrickblog.wordpress.com

www.alexsarchives.org

http://speye.wordpress.com

http://brickonomics.building.co.uk

www.nearlylegal.co.uk/blog

http://blog.shelter.org.uk

Page 12: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

http://nickatkin.wordpress.com

www.peabody.org.uk

http://thtblog-matthew.blogspot.co.uk

http://socialhousingcomms.blogspot.co.uk

http://paulbromford.wordpress.com

Page 13: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

http://rentergirl.blogspot.co.uk

http://westkengibbsgreen.wordpress.com

http://hackneyrenters.org

Tenants strike back

Page 14: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Inspiration?

http://hmolandlady.wordpress.com

http://notsobigsociety.wordpress.com

http://cwmbranlife.wordpress.com

Page 15: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

How?

Page 16: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Technical

• Free hosted

• Self-hosted (£ own domain name)

• Wordpress

• Blogspot

• Typepad

• Posterous

• Tumblr

• Pinterest

Page 17: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Wordpress

Page 18: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Writing

• Keep it short

• Blog regularly

• Simple language

• Use pictures

• Link to everything

• Get a conversation going

• But….

• Break the rules

Page 19: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Top tips

• Choose a name carefully… • Be professional • Post regularly… • Stick to one point… • Don’t underestimate the time it takes • Think about your audience… • You don’t have to be a trained journalist or writer • Be yourself… write what matters to you… • Think about your timing • Build an audience gradually • Link to sources • Link with and credit other bloggers • Twitter is part of blogging • Break the rules

• If anyone tells you what blogging will be like in five years’ time, don’t believe them

Page 20: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Blogging and twitter

• Twitter 40%

• Search engines 35%

• Other blogs 15%

• Mainstream media 7%

• Facebook 2%

Page 21: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Twitter: everyone a blogger now?

twitter.com/jules_birch

Page 22: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Fame at last

Page 23: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Why use twitter?

• Conversation with the world – get inspired, learn, network • Conversations happening with or without you • Connecting with people you wouldn’t otherwise meet • Develop relationships • Access to info – platform you’d never have had • Event ‘listening’ • Stay ahead of the curve – share good practice • News – mainstream or otherwise - brevity • Events as they happen - speed • Friend recommendations • Stuck for an answer? Someone will know • Funny, serious, sad, informative… boring

Page 24: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Why use twitter 2

• Get to link up with busy people, share views, comments

• ‘Hopefully demonstrate 'Tenants' are you and I, they're no different!’

• All of the above… plus • Get involved and make a difference • Quicker and easier customer service • Local news • Campaigning • The ‘Bat Phone’ to decision makers

Page 25: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Twitter extras

• #HousingDay

• Lists

• Topsy

• Unfollows

• Commun.it

• Storify

• Tweetdeck… custom timelines

• Vine

Page 26: Blogging and twitter - Chartered Institute of Housing pdfs/gels pdfs/SW... · • Twitter is part of blogging • Break the rules • If anyone tells you what blogging will be like

Blogging and twitter

CIH South West Nov 2013

Jules Birch

@jules_birch

julesbirch.wordpress.com