Blogging, vlogging and the use of interactive content to reach your

audience on social media

Rich Media

"a broad range of interactive digital media that exhibit dynamic motion, taking

advantage of enhanced sensory features such as video, audio and animation."

2017: Year of Video

1/3 of all online activity is video watching

Live video is the biggest crazeInstagram stories have taken the

industry by storm Consumers want authentic content as

well as produced videosConsumers trust video content

Videos for Tourism

• 66% watched videos when thinking about taking a trip• 52% watched videos when thinking about what type of

trip they would like to take• 65% watched videos when choosing a destination• 54% watched videos when deciding which

accommodation to stay at, and• 63% watched videos when looking for ideas for activities

at a destination

Source: http://www.hospitalitynet.org/news/4077697.html

Live Video

Host Q & A’sStream eventsToursCompetition drawsHot topicsEphemeral Videos

People comment 10x more on Facebook Live videos then on regular videos

Vlogs

A vlog is simply a video blog. Tips for vlogging:

• Calm your nerves• Have a plan • Pick the right spot to record• Record against plain background • Ensure the lighting is natural• Introduce yourself

Vlogs

• Ensure the sound quality is good• Watch the time• Edit (iMovie or Windows Live Movie

Maker)• Get a second opinion• Host (Vimeo/YouTube)• Promote

Vlogging Content

What to vlog about: • Your business• Activities• The island• Tips and Tricks • Travel• Latest events

Blogging

Don’ be afraid, blogging is essentially writing articles or news items!

Blogging Tips

Plan your blogs Strong headlinesPick good quality images (if necessary)Make your content actionable Be accurate with factsPost regularly Reply to commentsShare share share

Blog Content

What makes content great?• It matters to your customers• It is backed by expertise• It is relevant • It is easy to understand • It is comical, touching,

thought provoking, educational …therefore SHARABLE

Interesting Imagery

Grid Images

• Three-grid image: 1080 pixels in height by 3,240 pixels in width.

• Six-grid image: 2,160 pixels in height by 3,240 pixels in width.

• Nine-grid image: 3,240 pixels in height by 3,240 pixels in width.

Go here: Instagrid

GIFS

Animated imagery:

Go here: Giphy

‘more than 100 million GIFs were shared on Twitter in one year’

Short Clips

Short clips are fun and easy to do:

(download the app and use in conjunction with Instagram)

Go here: Boomerang

Audio

Short audio clips can be a nice way to vary your content:

• Keep your audio short, 2-3 minutes at most.

• Get audio testimonials.• Do interviews.

Go here: SoundCloud

Infographics

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and

clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.

Extra Help!

Get in touch via email or visit my website for more info:

jessica@jessicabrown.im www.jessicabrown.im