blogging benefits, tips, and tricks

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    Blogging:

    Benefits, Tips & Tricks

    1

    June 21, 2011

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    Housekeeping

    Questions

    Please submit your questions via the chat

    feature. We will have about 15 minutes for Q&A

    at the end of the webinar.

    Webinar / Slide Deck Archive:An archive of the webinar and the slide deck

    will be posted by June 29, 2011 here:

    http://www.rwjfleaders.org/resources.

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    Barrett WhitenerSenior Health Communication Manager,IQ Solutions

    Brendan Nyhan, Ph.D.200911 RWJF Scholar in Health Policy ResearchAssistant Professor of Government, Dartmouth

    College

    Blogging Overview

    Zachary Meisel, M.D., M.P.H., M.Sc.200811 RWJF Clinical Scholar

    Assistant Professor of Emergency Medicine,University of Pennsylvania

    Todays Presenters

    To Blog or Not to Blog

    How to Get StartedNatalia BarolinHealth Communication Manager,IQ Solutions

    Nuts and Bolts

    of Blogging

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    Barrett Whitener

    Senior Health Communication

    Manager, IQ Solutions

    4June 21, 2011

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    5June 21, 2011

    Communication Options

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    6June 21, 2011

    Communication Options

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    Blog

    : a Web site that contains an online personal journal with

    reflections, comments, and often hyperlinks provided by

    the writer; also : the contents of such a site

    7June 21, 2011

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    Blog

    Intentional Gathering Place

    More or Less Formal

    Influence Booster

    8June 21, 2011

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    Assistant Professor of

    Emergency Medicine,

    University of Pennsylvania

    Medical Editor, LDI Health

    Economist

    Columnist for TIME.com

    10June 21, 2011

    Zachary Meisel, M.D., M.P.H., M.Sc.200811 RWJF Clinical Scholar

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    Collaboration

    13June 21, 2011

    Jesse M. Pines, M.D.Director, Center for Health Care Quality

    Associate Professor, Emergency Medicine and Health PolicyGeorge Washington University

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    14June 21, 2011

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    http://community.the-hospitalist.org/blogs/

    15June 21, 2011

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    http://ldihealtheconomist.com/

    16June 21, 2011

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    Creating and Promoting Your Blog

    17June 21, 2011

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    Blogger at brendan-nyhan.com,

    HuffPost Pollster, and Washington

    Monthly

    Assistant Professor of

    Government, Dartmouth College

    18June 21, 2011

    Brendan Nyhan, Ph.D.200911 RWJF Scholar in Health Policy Research

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    http://www.brendan-nyhan.com/

    19June 21, 2011

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    Who do you want to reach and influence?

    The public/media. Example: www.themonkeycage.org/

    20June 21, 2011

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    Academic peers/colleagues. Example:

    www.stat.columbia.edu/~gelman/blog/

    21June 21, 2011

    Who do you want to reach and influence?

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    Who do you want to reach and influence?

    Policymakers & influencers. Example:

    http://theincidentaleconomist.com/

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    Writing a blog post

    23June 21, 2011

    Target audience:

    Political bloggers

    Political

    scientists/pollsters

    Sophisticated

    readers

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    Writing a blog post

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    Focused on a point ofcontention

    Clear lede

    High-profile foil

    Apply evidence and

    expertise to questions of

    broad relevance

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    Writing a blog post

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    Fact-checking Centered on high-

    profile claim

    Accessible language

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    Build a following

    Share with friends,

    family, and colleagues

    Targeted, personal

    email to journalistsand bloggers

    Post to Facebook and

    Twitter

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    Setting up a blog

    28June 21, 2011

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    Natalia Barolin

    Health Communication

    Manager, IQ Solutions

    29June 21, 2011

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    30June 21, 2011

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    RWJF Blog Opportunities

    RWJF Human Capital Grantee

    Network Blog

    RWJF Alumni Network Blog RWJF Human Capital Blog

    31June 21, 2011

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    RWJF Human Capital Grantee Network

    32June 21, 2011

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    RWJF Alumni Network

    33June 21, 2011

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    34June 21, 2011

    hcblog@prsol

    [email protected]

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    35June 21, 2011

    Broadcasting via Blogging

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    36June 21, 2011

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    Next Human Capital Webinar

    Making Data Sing:

    Talking About Research to a Lay Audience

    Coming on September 21, 2011

    2:00 3:00 p.m.

    Presented by PR Solutions

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    Blogging:

    Benefits, Tips & Tricks

    June 21, 2011