blogging for business: dont waste your time do it right - jonnie jensen social media strategist...

of 16 /16
Blogging For Business Success Jonnie Jensen Social Media & Internet Marketing Twitter @jonniejensen [email protected] For a copy of this presentation visit

Author: jonnie-jensen

Post on 08-May-2015




0 download

Embed Size (px)


Blogging offers huge benefits to your business. Whether a large or small company sharing your knowledge and experience can raise your profile and improve your search ranking. Google likes fresh topical content and so do your customers. A blog can be hard work, unless you start right. Follow these steps to getting started


  • 1.For a copy of this presentation visit ForBusiness SuccessJonnie JensenSocial Media & Internet MarketingTwitter @[email protected]://

2. Blogging the truth Is anyone there? They say.. Its hard work It takes commitment You wont know what to write about No one else will want to write it No one will read it Youve got better things to do You will get bored of itIt can be all of these thingsunless you get it right 3. Its New MarketingContent shared and referenced by others 4. Why blogging is good for business? Improve your search results Creates social media collateral Build your online profile and reputation Focuses you on your customers needs Pulls prospects to you Revitalise senior staff Empower junior staff Its your hardest working sales person The marketing benefits last forever Its free 5. Increase your search rankings On site SEO Blog structure is optimised for search engines Fresh Content Search engines look for fresh content. Keyword rich Its topical everyday subjects that people are searching for Off site SEO Creates reasons to link back to your site (back links) Content is shared and referenced on social media Reason to write comments and replies on blogs, forums and articles Utilise directories and bookmark services NOTE: always use good Anchor Text Click here is bad anchor text Internet marketing tips is good anchor text 6. What are you talking about? Why should I listen to you? What value can you add? Can you tell me something I dont know? How can you make my job easier? Can you make my business more successful? Can you make decisions for me? Dont just sell Dont just talk about you Decide what type of blog youll be See The 25 Basic Styles of Blogging ... And When To Use Each One Image ref: 7. Blogging strategy Find out what your audience wants Find out what is already popular Find out what people search for and need Monitor social media Create overall theme Your Manifesto Be controversial / Challenge conventions Be topical Define set content topics (categories) If its successful carry on, if not change it 8. Getting Started Focus on what you do best Use Wordpress on your own URL or Tell people what to expect content type, frequency, why your doing this, who its for Use the news and other peoples content for inspiration Use social media to promote your blog Use your closest contacts to comment on your blog Set your goals and monitor your performance 9. Get Ready Step3 KnowledgeCommentators Whats Hot?Whats an issue? Know TheKnow What do people need?MarketYourselfWhat can I do?Who do I know? Know YourKnow TheHow does this benefit them?AudienceGoalsHow does this benefit me? StepStepStep2 4Content Creation1 ListenRepeatStep 5 ShareContent Creation Processthis way.The Content Sharing Why? 10. The Content Magic Trick Aim to create at least one piece of content per week Use Google Reader and RSS feeds to create a news stand Search for popular topics on and Create a team, delegate and share Be creative: one piece of content can create many Interview with an expert can become Article Podcast YouTube Video Twitter discussion Facebook news Delicious bookmark Flickr photo album Slideshare document 11. Using social media for business ...loves social media 12. The ContentStep1CreateSharing Why? Listen and engage Create content for audience Publish it on your blog StepStep2Share3 Drive Traffic & Awareness Promote links to your blog content Drives visits to website and blog Updates /replies Have dialogue with your audience Discussions / in chats Establish relationships Answers Generate sales Create key influencer position NB: Monitor site analytics to see NB: Shorten URL to measure clicks where visitors come fromBonus Audience Share Content is shared by audience Awareness grows Following grows Influence and traffic increases 13. Getting Your Blog Read Share your articles at every stage of production Create desire and anticipation Announce new posts via social media Twitter, LinkedIn, Facebook Offer your blog as response to other blog posts Invite key influencers to comment Share excerpts and key findings Write guest articles for other blogs Submit your blog to aggregators and news sites 14. Measuring Results Define what content gets you results (sales) Use Google analytics on your blog to monitor traffic Check Referring Sites to see who sends you the most traffic Check keywords to see what content brings traffic Keep a list of most popular articles and update them Check exit pages to see what content results in a lead Use URL shortening to track shared links on social media e.g. 15. Keep At It Blogging is a long term strategy Even if no-ones reading it Google will be Value will never be lostChris Brogans #2 advertising/marketing blogger, average daily traffic 75,000 or more visits inspiration?It took me 8 years to get 100 readers. 16. For a copy of this presentation visit ForBusiness SuccessJonnie JensenSocial Media & Internet MarketingTwitter @[email protected]://