blogging for personal branding
DESCRIPTION
Blogging for Personal Branding speech given at Mums in Business on the 11th of September 2012.TRANSCRIPT
Blogging for Personal Branding
What Is Personal Branding?
Quick Recap...
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It is your Unique and Distinct Value
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It is the “MARK” that distinguishes you as a professional
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Why Should I Care About My Personal Brand?
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Ultimately we buy from PEOPLE we like, trust and
share our values
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So, if you consciously and actively project and market
yourself correctly...
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...you can rule the world!
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OR maybe just dominate your market!
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You attract people who like you, trust you and
subscribe to your values, passions and beliefs
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And really NEED the products and services you
can provide for them
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But how do you promote yourself and connect with your target market at the
same time?
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Blogging is one of the Top Tools for Marketing your Personal Brand
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So Where Does Blogging Fit In with Promoting your Personal Brand?
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Online Ads - PPC
SEO Social Media
Email List
Website and Blog
Leads!Sell Products!Sell Services!
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Your BLOG is one of the most powerful tools...
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Why do you think this is?
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Blogging allows you to:
• Show Off Your Experience and Knowledge• Boost your SEO – Search Engine Optimisation• Build a Community – Engage• Create multi-purpose content• Use multiple blogging methods – writing/video
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Why can’t I just run a business blog?
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Let me tell you a story
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Fresh Property Co
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Half my Personal Brand - Emerging Market Investment Property
Half my Personal Brand – Entrepreneur, Marketing, Educating
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Results of NOT blogging for my TRUE personal brand?
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• Lost 3 Years of Opportunity to Build My Personal Brand
• Had to Start from Scratch when GFC cause Fresh to collapse
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Solution?
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Blog for Your Personal Brand
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HOW?
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Clarify your Personal Brand
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Create a Blogging Plan
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Including: a blog schedule
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Including: list target markets main problems
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Including: your BRAND words
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Including: different blog types (52)
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• How Tos• News• Definitions• Standard Lists• List of Links• Profile Posts• Case Studies• Problems/ Solutions• Comparison Posts• Stories• Controversial Posts• Inspiring Posts
• Research Posts• What Others Are Saying• What If• Parodies• FAQs• SAQs (Should Ask Questions)• Reviews• Interviews• Special Reports• And Many More...
FINAL TIPS – Be Consistent
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FINAL TIPS – Integrate Social Media
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Thank you
I hoped you learned just one thing about personal branding and blogging today
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Discover the Brand YOU!
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Personal Branding Intensive Masterclass Workshop20 September – Burleigh Bears Leagues ClubLimited Places – only $67
GET CLEARGET FOCUS
BECOME THE EXPERT!