blogging for personal branding

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Blogging for Personal Branding

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Blogging for Personal Branding speech given at Mums in Business on the 11th of September 2012.

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Page 1: Blogging for Personal Branding

Blogging for Personal Branding

Page 2: Blogging for Personal Branding

What Is Personal Branding?

Quick Recap...

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Page 3: Blogging for Personal Branding

It is your Unique and Distinct Value

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Page 4: Blogging for Personal Branding

It is the “MARK” that distinguishes you as a professional

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Page 5: Blogging for Personal Branding

Why Should I Care About My Personal Brand?

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Page 6: Blogging for Personal Branding

Ultimately we buy from PEOPLE we like, trust and

share our values

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Page 7: Blogging for Personal Branding

So, if you consciously and actively project and market

yourself correctly...

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Page 8: Blogging for Personal Branding

...you can rule the world!

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Page 9: Blogging for Personal Branding

OR maybe just dominate your market!

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Page 10: Blogging for Personal Branding

You attract people who like you, trust you and

subscribe to your values, passions and beliefs

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Page 11: Blogging for Personal Branding

And really NEED the products and services you

can provide for them

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Page 12: Blogging for Personal Branding

But how do you promote yourself and connect with your target market at the

same time?

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Page 13: Blogging for Personal Branding

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Page 14: Blogging for Personal Branding

Blogging is one of the Top Tools for Marketing your Personal Brand

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Page 15: Blogging for Personal Branding

So Where Does Blogging Fit In with Promoting your Personal Brand?

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Page 16: Blogging for Personal Branding

Online Ads - PPC

SEO Social Media

Email List

Website and Blog

Leads!Sell Products!Sell Services!

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Page 17: Blogging for Personal Branding

Your BLOG is one of the most powerful tools...

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Page 18: Blogging for Personal Branding

Why do you think this is?

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Page 19: Blogging for Personal Branding

Blogging allows you to:

• Show Off Your Experience and Knowledge• Boost your SEO – Search Engine Optimisation• Build a Community – Engage• Create multi-purpose content• Use multiple blogging methods – writing/video

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Page 20: Blogging for Personal Branding

Why can’t I just run a business blog?

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Page 21: Blogging for Personal Branding

Let me tell you a story

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Page 22: Blogging for Personal Branding

Fresh Property Co

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Page 23: Blogging for Personal Branding

Half my Personal Brand - Emerging Market Investment Property

Half my Personal Brand – Entrepreneur, Marketing, Educating

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Page 24: Blogging for Personal Branding

Results of NOT blogging for my TRUE personal brand?

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Page 25: Blogging for Personal Branding

• Lost 3 Years of Opportunity to Build My Personal Brand

• Had to Start from Scratch when GFC cause Fresh to collapse

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Page 26: Blogging for Personal Branding

Solution?

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Page 27: Blogging for Personal Branding

Blog for Your Personal Brand

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Page 28: Blogging for Personal Branding

HOW?

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Page 29: Blogging for Personal Branding

Clarify your Personal Brand

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Page 30: Blogging for Personal Branding

Create a Blogging Plan

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Page 31: Blogging for Personal Branding

Including: a blog schedule

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Page 32: Blogging for Personal Branding

Including: list target markets main problems

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Page 33: Blogging for Personal Branding

Including: your BRAND words

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Page 34: Blogging for Personal Branding

Including: different blog types (52)

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• How Tos• News• Definitions• Standard Lists• List of Links• Profile Posts• Case Studies• Problems/ Solutions• Comparison Posts• Stories• Controversial Posts• Inspiring Posts

• Research Posts• What Others Are Saying• What If• Parodies• FAQs• SAQs (Should Ask Questions)• Reviews• Interviews• Special Reports• And Many More...

Page 35: Blogging for Personal Branding

FINAL TIPS – Be Consistent

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Page 36: Blogging for Personal Branding

FINAL TIPS – Integrate Social Media

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Page 37: Blogging for Personal Branding

Thank you

I hoped you learned just one thing about personal branding and blogging today

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Page 38: Blogging for Personal Branding

Discover the Brand YOU!

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Personal Branding Intensive Masterclass Workshop20 September – Burleigh Bears Leagues ClubLimited Places – only $67

GET CLEARGET FOCUS

BECOME THE EXPERT!