blogging for realtors

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Blogging Is No Longer Blogging Is No Longer Optional Optional #MustIBlog #MustIBlog Sponsored by: Sponsored by: Presented by: Presented by: Chris Smith Chris Smith Chief Evangelist Chief Evangelist Inman News Inman News

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These slides accompanied an hour webinar which can be found on http://next.inman.com

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Page 1: Blogging for Realtors

Blogging Is No Longer Blogging Is No Longer OptionalOptional

#MustIBlog#MustIBlog

Sponsored by: Sponsored by: Presented by:Presented by: Chris SmithChris SmithChief EvangelistChief EvangelistInman NewsInman News

Page 2: Blogging for Realtors

Why? Data is becoming inarguable Why? Data is becoming inarguable

But...But...#MustIBl#MustIBlogog

Page 3: Blogging for Realtors
Page 4: Blogging for Realtors

Life Is Content, Open Your Life Is Content, Open Your EyesEyes

What can’t you blog about not what can youWhat can’t you blog about not what can you

Time and passion are often enemiesTime and passion are often enemies

Content is more valuable and less expensive Content is more valuable and less expensive than everthan ever

Page 5: Blogging for Realtors

Themes - Your Online Themes - Your Online StoreStore

Low cost is better than free/tweaking takes Low cost is better than free/tweaking takes timetime

Forums and support are criticalForums and support are critical

Even if you buy a theme you will need helpEven if you buy a theme you will need help

Custom vs. TemplateCustom vs. Template

Cost and budget are a factor Cost and budget are a factor

Would you currently hire yourself?Would you currently hire yourself?

#MustIBl#MustIBlogog

Page 6: Blogging for Realtors

SellNHouses.com | AgentPress.comSellNHouses.com | AgentPress.com

Page 7: Blogging for Realtors

MNHome.org | DIYThemes.comMNHome.org | DIYThemes.com

Page 8: Blogging for Realtors

Classique.SimpleRealtyTheme.com

Page 9: Blogging for Realtors

LaPalmaHomefinder411.com | VirtualResults.net LaPalmaHomefinder411.com | VirtualResults.net

Page 10: Blogging for Realtors

TriPressRealEstate.comTriPressRealEstate.com

Page 11: Blogging for Realtors

GorillaThemes.com GorillaThemes.com

Page 12: Blogging for Realtors

Custom Costs: What Is Your Time Worth?Custom Costs: What Is Your Time Worth?

PhxREGuy.com by StudioPress PhxREGuy.com by StudioPress

Page 13: Blogging for Realtors

SueAdler.com by Virtual ResultsSueAdler.com by Virtual Results

Page 14: Blogging for Realtors

NewOrleansRealEstateTalk.com by NewOrleansRealEstateTalk.com by TeamHardison.comTeamHardison.com

Page 15: Blogging for Realtors

Plugins and WidgetsPlugins and WidgetsMore is not betterMore is not better

Really ask yourself what they accomplishReally ask yourself what they accomplish

Get people to the areas of your site that make Get people to the areas of your site that make you $you $

#MustIBl#MustIBlogog

Page 16: Blogging for Realtors

Conversion focusedConversion focused

#MustIBl#MustIBlogog

Page 17: Blogging for Realtors

Intelligent Dynamic ContentIntelligent Dynamic Content

Page 18: Blogging for Realtors

Endless IdeasEndless Ideas

Page 19: Blogging for Realtors

Indexable IDXIndexable IDX

Also try IDXBroker.com and RealGeeks.comAlso try IDXBroker.com and RealGeeks.com

Page 20: Blogging for Realtors

Properly composing Properly composing contentcontent

Permalinks, tags, categories, content that convertsPermalinks, tags, categories, content that converts

Page 21: Blogging for Realtors

Custom Post TypesCustom Post Types

Page 22: Blogging for Realtors

Images are everythingImages are everything

Statigr.am/JanieC Picnik.com for enhancing/editingPicnik.com for enhancing/editing

Page 23: Blogging for Realtors

Bells and Whistles Bells and Whistles

360 Panorama360 Panorama

PostanoPostano

InkstagramInkstagram

QwikiQwiki

Google Street ViewGoogle Street View

#MustIBl#MustIBlogog

Video and Audio BloggingVideo and Audio Blogging

Facebook.com/InmanNextFacebook.com/InmanNext