blogging for success - social media breakfast dallas
DESCRIPTION
This was presented to the Dallas Social Media Breakfast group on 10-27-11. The presentation covers the main aspects that you should focus on when blogging.TRANSCRIPT
BLOGGING FOR SUCCESS
Mark Barrera@mark_barrera
Who Am I?• President of DFW Search Engine Marketing Association• Who I have worked with:
• Lennox• Onlineshoes.com• National Breast Cancer Foundation• Palm Harbor Homes• TexasLending.com• Cookies by Design• Scottish Rite Hospital• Donald Trump
• and many more…
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Blogging for Success• Making Your Site SEO Friendly
• Creating Your Content
• Promoting Your Content
• Conversion Optimization
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Making Your Site SEO Friendly
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Making Your Site SEO Friendly
Title Tags • < 70 Characters.• Use Keyword(s)• Make it enticing
Description Tags• 1 to 2 sentences (90-150 characters)• Call to action / Value proposition• Do not stuff with keywords
URLs• Use title of post in URL
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Making Your Site SEO Friendly
Linking• Focus on Link Anchor Text• Link to Your Other Posts• Link to Authority Web Sites
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Making Your Site SEO Friendly
Images• Use custom alt tags• Use custom file names• If hosting them on Flickr or other photo website, link to the file on
that network also• Make sure to link to the post that you used the photo in from that
website also.
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Making Your Site SEO Friendly
Categories• Don’t over do it• Use keywords
Breadcrumbs• They allow your users to easily navigate your site.• They allow search engines to determine the structure of your site
more easily.
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Creating Your Content
Think Like a Publisher!
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Creating Your Content• Post on a regular basis
• Create weekly ‘features’• Weekly Interview• Weekly News Wrap-up
• Write awesome content• Timely• Use examples / analogies / metaphors• Give your opinion• Create relevant images / infographics
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Creating Your Content
Remember the 80/20 Rule!
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content• Social Media
• PR
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Americans spend over a third of their online time (40%) communicating and networking across: • social networks • blogs• personal email• instant messaging• video sites
Promoting Your Content Socially
Facebook• Optimize Title / Description / Thumbnail
• Use proper Facebook meta tags
• Post to relevant groups• Facebook as a commenting system• Monitor your Facebook Insights (analytics) data
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content Socially
Twitter• Promote more than once• Use hashtags where appropriate• Use the ‘follow suggestion’ in your tweet button code
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content Socially• LinkedIn
• Status Updates• Groups• Email Notifications
• StumbleUpon
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content• Pings• RSS• Bookmarking
• Delicious / Diigo / Evernote
• Email Signatures• Blog Commenting
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content by Email• Feedburner• MailChimp• Aweber
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Promoting Your Content with PR• Press Releases
• Free Press Release Sites• http://bit.ly/freeprsites
• Paid Press Release Sites• PRWeb• PRLeap
• Know Your Influencers• Keep a list of contacts
• Include blog URL / email / twitter / facebook / phone
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization
Visits Aren’t the End Goal!
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization• Social Sharing
• Subscribers
• Leads
• Example• http://www.copyblogger.com/linkedin-profile/
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization
Subscribers
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization
Social Sharing
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization
Leads
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Conversion Optimization• Google Analytics
• Track Goal Conversions• Track Referring Traffic• Know Your Referring Keywords
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Tools I Use
Google Analytics
Scribe SEO - http://bit.ly/e9ThCh
StudioPress - http://bit.ly/jZRujf
Raven Tools - http://bit.ly/h2p8D7
SEOmoz - http://go.seomoz.org/SH5z
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org
Contact Me
http://bit.ly/markbarrera• SEO / PPC Consulting
• Project or Retainer
• Agency Solutions• Employee Training / Process Improvement• White Label Partnership
• Coaching / Mentoring
@mark_barrera | facebook.com/mark.s.barrera | dfwsem.org