blogging how to (blogging presentation week 2)
DESCRIPTION
An overview and how to on Blogging. Created in 2014. Includes why blog (SEO etc.), branding, blog platform choices, what to write about, where to find content, how to write for blogs, SEO and analytic basics and how to make blogging easier. A visually appealing presentation that is sure to bring up many questions and group discussions.TRANSCRIPT
Week #2: It’s Time to Blog ~ Finding Your Voice
with Shannon Bowen-Kelsickwww.sbkelsick.com
@sbkelsick
What is a blog ?
• Web content• Not necessarily personal
@sbkelsick
Why Blog ?
• Easy to update your website with a blog• Brand yourself and & business• Express yourself ~ hone your passion• SEO! Help people find you & your business
@sbkelsickWritten by Mitch Joel in “Bring back the Corporate Blog” May 2014
Blog Platform Choices
@sbkelsick
What to write about:
• Your business services• Your portfolio• Your experiences, thoughts, questions• Events (yours, ones you attend, ones your audience is interested in)
• How to or help doc• Curation of other great material• Images, videos• Resources like other blogs, books, speakers
• Interview people!@sbkelsick
What to write about – Books
@sbkelsick
What to write about – Interviews
@sbkelsick
What to write about – Events
@sbkelsick
What to write about – Curation
@sbkelsick
What to write about – How To’s
@sbkelsick
Get inspired, where to find content
• Magazines• Blogs• News• Podcasts• Google Alerts• Events• Books• Customers!
Group Exercise: 1. Choose our group topic
of interest2. Find an interesting blog
post about your topic3. Find a podcast about a
topic, come up with a blog post idea
4. Google the topic, find an infographic
5. Google Books about the topic, find a list of books you will read then recommend
@sbkelsick
How to write
• When– When you are inspired– Carve out the time, schedule!– All at once, pre-publish– When you find new content
• Tools– Journal– Storyboard– Evernote– Notepad!
@sbkelsick
SEO basicssearch engine optimization
• Article titles matter• Picture names matter• Watch your analytics (WordPress or Google)• Who is looking for you?
– Exercise: Answer this question: What is your customer typing into a search engine that you want your website to appear? List 5 things
@sbkelsick
WordPress Site Stats Example
Honing and Communicating Your Passion/Brand
• Allow your blog to change and morph as you hone your passions and your brand
• Try things!• Write from the heart, with personality and character
@sbkelsick
Remember!
How to make things easier
• Making blogging a habit, just do it for a while
• Just click publish• Blogging Planners• Carving time out to write
@sbkelsick
Blog On. with Shannon Bowen-Kelsick
www.sbkelsick.com@sbkelsick