blogging, microblogging and twitter

29
BLOGGING, MICROBLOGGING AND TWITTER: A ROUGH GUIDE PRESENTED BY JO PETTY, FREELANCE COPYWRITER jopetty.co.uk @joapet Resources and useful websites

Upload: jo-petty

Post on 02-Jul-2015

426 views

Category:

Presentations & Public Speaking


0 download

DESCRIPTION

How to set up a blog and start a Twitter account. Created for a talk for school alumni staff. Features editorial calendars, type of blogs, blog ideas, what Twitter is, scheduling tools, and analytics tools.

TRANSCRIPT

Page 1: Blogging, Microblogging and Twitter

BLOGGING,MICROBLOGGING ANDTWITTER: A ROUGH

GUIDEPRESENTED BY JO PETTY, FREELANCE COPYWRITER

jopetty.co.uk@joapet

Resources and useful websites

Page 2: Blogging, Microblogging and Twitter

WHAT IS A BLOG?A place to post news, articles and other interestinginformationCan take many different forms, covering differentsectorsA resource that informs, entertains and educates

Page 3: Blogging, Microblogging and Twitter

WHAT ISMICROBLOGGING?

Originated as a "tumbleblog" - a blog page whichconsists of a stream of links and quotesMost common form of microblogging is throughsites like and A quick and easy way to get across information

Twitter Tumblr

Page 4: Blogging, Microblogging and Twitter

SO WHY IS BLOGGINGIMPORTANT?

It's an easy way to get information to people whovisit your siteYou can attract new visitors through bloggingUsing microblogging platforms helps expose you tonew social groups and expands your network

Page 5: Blogging, Microblogging and Twitter

BEFORE YOU STARTEstablish your target audienceDecide on a tone of voiceWho will manage your blog?

Page 6: Blogging, Microblogging and Twitter

GETTING YOUR BLOG SETUP

Assess your current technical situationConsider the available blogging platforms

Establish what you need from your contentmanagement system

Page 12: Blogging, Microblogging and Twitter

TYPES OF BLOG POSTEvergreen content

Page 13: Blogging, Microblogging and Twitter

IDEAS FOR BLOG POSTSAn interview with a member of staffInvites to events

Reuse old contentUpdates on the schoolRemember the good old days?General news on the sectorGuest authors

Page 14: Blogging, Microblogging and Twitter

REMEMBER...All the content you post should be unique (i.e notfound anywhere else online)One of the easiest ways to update your blog is toplan ahead

Page 15: Blogging, Microblogging and Twitter

EDITORIAL CALENDARS

Page 16: Blogging, Microblogging and Twitter

EDITORIAL CALENDARSA way to track your blogs and plan aheadKeep track of things via a calendar or spreadsheetDecide on how often you want to postPlan out posts around important eventsWrite your blogs in advance

Page 17: Blogging, Microblogging and Twitter

POSTING CONTENTUse a catchy titleBreak up the copy with headers if it's particularlylongAn average blog post is 250-500 words longInclude images, but be careful of copyright

Page 18: Blogging, Microblogging and Twitter

Learn how to include videos and embed contentSpell check!

Page 19: Blogging, Microblogging and Twitter

PROMOTING YOUR BLOGNewslettersStaff engagementSocial media

Page 20: Blogging, Microblogging and Twitter

TWITTER: THE BASICSA tweet consists of 140 charactersOther users can be mentioned by using @ followedby their username

Can group together topics of interest eg. #teachingor events eg. #Eurovision

Page 21: Blogging, Microblogging and Twitter

WHAT   LOOKSLIKE

TWITTER

Page 22: Blogging, Microblogging and Twitter

HOW TO GET SET UP ONTWITTER

Follow other usersPay attention to online trends and hashtagsTweet when you post a blog - can upload imagesUse a link shortener like to give you morecharactersRetweet content your target audience will enjoy

Bitly

Page 23: Blogging, Microblogging and Twitter

WHEN TO POSTPost regularly (more than once a day!)Use scheduling tools

Remember to be responsive

Page 24: Blogging, Microblogging and Twitter

MEASURING YOURSUCCESS

Wordpress stats

Google AnalyticsBit.lyTwitter Counter

Page 25: Blogging, Microblogging and Twitter

OTHER SOCIALACCOUNTS: PINTERESTAllows you to "pin" images from across the webonto boardsParticularly useful if you have a lot of visual content

Page 26: Blogging, Microblogging and Twitter

OTHER SOCIALACCOUNTS: INSTAGRAMAn app which you take photos through and theyautomatically get uploaded onlineUseful if you're running an eventUses hashtags and @ mentions

Page 27: Blogging, Microblogging and Twitter

KEY LEARNINGSSetting up a blog is easier than you think.Maintaining it requires planningContent is all around youTwitter is easy to integrate into your bloggingpractices

Page 28: Blogging, Microblogging and Twitter

THAT'S IT!JOPETTY.CO.UK

@JOAPET

Page 29: Blogging, Microblogging and Twitter

RESOURCESBlogging platforms

| | wordpress.org tumblr.com blogger.comEvent planning

| eventbrite.co.uk meetup.comImage resources

| creativecommons.org commons.wikimedia.orgSocial media

| | twitter.com pinterest.com instagram.comScheduling tools

| tweetdeck.com hootsuite.comMeasuring tools

| |google.com/analytics bitly.comtwittercounter.com