Blogging & PodcastingCreation and promotion

Web Marketing

Flore Massoullié22/02/13

INtroduction

Building your blog – Do's and Dont's

Networking & Promoting a blog

Podcasting on your blog

Vocabulary

Blog : toolset with which you write and publish posts that visitors can comment on.

Ping : a short message sent out to major blogging search engines and directories once a new post is put on-line

Widget : application, or a component of an interface, that enables a user to perform a function or access a service

DO

Be passionatedKnow the subjectSize up space

DON’TSelect a topic because of its audience

• Purpose :

Have a blog followed as more as possible

• How ?

your FOCUS

DO

Be passionatedKnow the subjectSize up space

DON’TSelect a topic because of its audience

Group of 2-3 students

Find a subject

Explain why

Which platforms do you know ?

Wordpress

43%

Typepad14%

Blogger8%

DO hundreds of tools and widgets to optimize your blogging experience.

DO beautiful, ad-free interfaces.

DO easy to utilize ads possibly make money from your blog.

DON’T mobile blogging features lacking and underdeveloped.

DON’T use of trackbacks rather than pingbacks.

DON’T difficult to figure out for beginners.

WordPress is customizable, fresh and easy to use -- everything blog software should be.

This blogging software is affordable and easy to use.

Blogger offers tons of customization options to help your blog look exactly the way you want.

Setting up your blog

a) Picking your blog look• Configuring comments• Setting up pinging

DO

which template ?(download, customize it or completely create it)review comments before pusblishing

DON’Trefuse to allow anyone to publish comments

DO

Easy to read (vocabulary)Use photos, attractive technicalsBrief and direct.

DON’THesitate («I think», «I feel»)Don’t!! Use?! to many ponctuations !?? for3v3r Write long paragraphs

Simplicity

Scannability

Sharpness

DO

Easy to read (vocabulary)Use photos, attractive technicalsBrief and direct.

DON’THesitate («I think», «I feel»)Don’t!! Use?! to many ponctuations !?? for3v3r Write long paragraphs

Group of 2-3 students

Write your 1st post : introduce your subject and explain why you create this blog.

Purpose of networking and methods ?

Purpose

Get involved with the larger community

Developp your business (spread information)

Simple exemple

•Sending a polite mail

•Participating in online communities : social networks & blogs

Follow RSS :

1) Google reader

2) Choose 3 RSS

3) Organize them

Promote a post : Ping Weblogs, Pinger«a short message sent out to major blogging search engines and directories once a new post is put on-line»

Promote a post : Digg a social voting site«if a post is correctly submitted on Digg, Digg delivers server-crushing traffic.»

1) Publish a new post

2) The site receives the pig, its software retrieves the next post

3)The site adds the new post to its index

4) Users have acces to your new post

DOBe on the front pageBe imaginative (actuality, funny)Include image

A podcastAudio or video recordingDistribution by using a special RSS feed

Solution to a writing post

Recording device

Software

Input device

Broadcasting vehicle

UploadingEncoding, mp3 (compressed format)Inserting the file Create

PromotingAdd to iTunes or other podcasting sites.

Pinging, blogger networking, social media sites.

UploadingEncoding, mp3 (compressed format)Inserting the file Create

PromotingAdd to iTunes or other podcasting sites.

Pinging, blogger networking, social media sites.

Building your blog – Do's and Dont's

Networking & Promoting a blog

Podcasting on your blog

Quiz

•Number of business bloggers in USA ?

•A blog platform ?

•What are the 3S’s ?

•What is a RSS ?