blogging: the art of conversation
DESCRIPTION
A talk for creative professionals on putting the Voice back into communication and marketing. Podcast of the presentation available at http://theinternationale.org/2007/05/09/the-art-of-conversation/TRANSCRIPT
the art of conversationpassion & vision
PowerPoint is evil
you’d better start swimmin’
…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org
artists
artistsartists
writing the Live Web :: passion
• P is for ‘people’
writing the Live Web :: passion
• P is for ‘people’
• A is for ‘active’
writing the Live Web :: passion
• P is for ‘people’
• A is for ‘active’
• S is for ‘supply’
writing the Live Web :: passion
• P is for ‘people’
• A is for ‘active’
• S is for ‘supply’
• S is for ‘smart’
writing the Live Web :: passion
• P is for ‘people’
• A is for ‘active’
• S is for ‘supply’
• S is for ‘smart’
• I is for ‘irreverent’
writing the Live Web :: passion
• P is for ‘people’
• A is for ‘active’
• S is for ‘supply’
• S is for ‘smart’
• I is for ‘irreverent’
• O is for ‘ownership’
writing the Live Web :: passion
• P is for ‘people’• A is for ‘active’• S is for ‘supply’• S is for ‘smart’• I is for ‘irreverent• O is for ‘ownership’• N is for ‘niches’
writing the Live Web :: vision
• V is for ‘voice’
writing the Live Web :: vision
• V is for ‘voice’
• I is for ‘i with a small I’
writing the Live Web :: vision
• V is for ‘voice’
• I is for ‘i with a small I’
• S is for ‘simple’
writing the Live Web :: vision
• V is for ‘voice’
• I is for ‘i with a small I’
• S is for ‘simple’
• I is for ‘improvise’
writing the Live Web :: vision
• V is for ‘voice’
• I is for ‘i with a small I’
• S is for ‘simple’
• I is for ‘improvise’
• O is for ‘open source’
writing the Live Web :: vision
• V is for ‘voice’
• I is for ‘i with a small I’
• S is for ‘simple’
• I is for ‘improvise’
• O is for ‘open source’
• N is for ‘narrative
vision & passion in action
• shear genius
• sometimes the pictures are better
• whose art is it anyway
• staying off message
• whose world is it anyway
talk to me…
www.theinternationale.org :: the Blog
www.conversationacademy.com :: the training