blogging - why the fuss? - ala annual conference - may 2007 - final

7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final

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Session OM35

Blogging: Why the Fuss?

ALA 36th Annual Conference and ExpoLas Vegas

Wednesday, May 2, 2007 at 3:45pm

Ron FriedmannPrism Legal Consulting, Inc.

[email protected]
http://www.prismlegal.com/mailto:[email protected]:[email protected]://www.prismlegal.com/


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Are blogs today what web

sites were in 1995-96?


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Agenda

Whats a blog? Whos blogging?

The business case for blogs

Blog software

RSS

Other blogging considerations


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Agenda



Blog software

RSS



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Whats a Blog?

Web log Easy way to create web content

Short entries, most recent at top

No tech skills required

Not a technology decision


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Blog Features

Many options to create

Easy design

One author or many

Organize entries by topics

Automatic archiving

E-mail subscriptions


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Blog Jargon

URL specific to the postPermalink

Method to deliver postsFeed

Reader text about a postComments

A law-related blogBlawg

Links to other blogsBlogroll

A single entryPost


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Agenda

What is a blog? Whos blogging?


Blog software

RSS



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Whos Blogging?

Kids Creeps

Techies

Business people

Companies

Lawyers Law firms


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Large Firm Branded Blogs


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Large Firm Blogs by Topic

Antitrust (2) Bankruptcy

E-Discovery

Employment (2) Energy (2)

Family

Financial Inst. Health (2)

IP (2) Nano

Privacy

RealEstate/Constr. (4)

SEC (2)

State Appellate (2)

Tax

Telecomm (5)


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Mid-Size Firm Branded Blogs


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Large Firm Semi-Branded


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Whos Blogging - GC


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Other Legal Bloggers

How AppealingLegal PadLegal SanityMay It Please The Court

Leadership for LawyersAdam Smith, Esq.Blawg ReviewI/P UpdatesMyShingle.com

Jottings by an Employer's L.Crime and FederalismSilicon Valley Media BlogThe Estrin Report

Insurance ScrawlThe Common ScoldRobert Ambrogi's LawSitesLaw Department Management

Prism LegalHuman LawInhouseBlogThe Wired GCFuture Lawyer

LawMarketing BlogLegal PadCounsel to Counsel

ALM Network of Bloggers (Feb 2007)
http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://howappealing.law.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://arnieherz.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/mayitpleasethecourthttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.leadershipforlawyers.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.bmacewen.com/blog/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.blawgreview.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/ip-updateshttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/myshinglehttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/employerslawyerhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/federalismhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.svmedialaw.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://estrinlegaled.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://insurancescrawl.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://commonscold.typepad.com/commonscold/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.legaline.com/lawsites.htmlhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://lawdepartmentmanagement.typepad.comhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.prismlegal.com/wordpress/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://humanlaw.typepad.com/humanlaw/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.inhouseblog.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.wiredgc.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.futurelawyer.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://pm.typepad.com/professional_marketing_bl/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.wordpress.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.counseltocounsel.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.counseltocounsel.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.wordpress.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://pm.typepad.com/professional_marketing_bl/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.futurelawyer.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.wiredgc.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.inhouseblog.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://humanlaw.typepad.com/humanlaw/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.prismlegal.com/wordpress/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://lawdepartmentmanagement.typepad.comhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.legaline.com/lawsites.htmlhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://commonscold.typepad.com/commonscold/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://insurancescrawl.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://estrinlegaled.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.svmedialaw.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/federalismhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/employerslawyerhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/employerslawyerhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/myshinglehttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/ip-updateshttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.blawgreview.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.bmacewen.com/blog/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.leadershipforlawyers.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/mayitpleasethecourthttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://arnieherz.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://howappealing.law.com/


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Agenda


Business case - EXTERNAL

Blog software

RSS



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Why Blog?

Location, location, location Woops, I meant marketing,

marketing, marketing

Establish expertise Earn awareness

Connect to clients and prospects

Obtain links to your web site

Recruiting

Have fun, meet people


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Marketing Expense Growing

AmLaw 100 spent 2.2% of revenue Up 30% from prior year

Competition, Mergers Fuel Rise in Firm Marketing BudgetsThe Recorder, 3/5/07, at law.comCiting a BTI study of AmLaw 100 in 2006
http://www.law.com/jsp/article.jsp?id=1172829798633http://www.law.com/jsp/article.jsp?id=1172829798633


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Evaluating Marketing Options

Whats the cost of qualified lead? Whats the value of a new matter?

70% of business executives and in-housecounsel go online during the firm selectionprocess. Blogging will increase your firms

visibility.

December 2006$295

http://www.incrementaladvantage.com/ia/pc-149-20-the-marketability-and-legality-of-law-firm-blogs.aspx
http://www.incrementaladvantage.com/ia/pc-149-20-the-marketability-and-legality-of-law-firm-blogs.aspx


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Forrester Analytic Framework

http://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.html


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Marketing Channels

Synchronous Seminars, webinars (firm or 3rd party)

1-on-1 client or prospect meetings

Networking functions

Asynchronous Updates (paper or e-mail)

Articles

Books

Pod- or video-casts Web sites

Blogs


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Channel Considerations

Cost: time and out of pocket Frequency

Reach and audience size

Measurable impact Targeting

Re-use value

Ease of digesting Risks

Tech effort


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Channel Comparison

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Easy to Digest

Web

Site

Podcasts

Easy Tech

Low Risk

High Re-use

Easy to Target

Easy to Measure

Broad Reach

High Frequency

Favorable Cost

Blogs

Book

s

Articles

Upda

tes

Netw

ork

1o

n-1

Seminars

Webinars


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Comparing Outreach Options

Survey of 46 mainly large firms 20% have blogs

60% publish e-newsletters; 90% of

200+ lawyer firms 3% have done a podcast

Source:

Larry Bodine blog post (1/4/07) citing PrimaryResearch Group report
http://pm.typepad.com/professional_marketing_bl/2007/01/20_of_firms_hav.htmlhttp://www.primaryresearch.com/http://www.primaryresearch.com/http://www.primaryresearch.com/http://www.primaryresearch.com/http://pm.typepad.com/professional_marketing_bl/2007/01/20_of_firms_hav.html


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E-mail versus Blogs

E-mail limitations Dated

Lost in inbox

Too much detail

Blog benefits

Avoid spam filters

Shorter

Current Choose delivery

Track readers

See Tom Baldwin, CKO, Sheppard Mullin blog post (10/14/04)See alsoBlogging Is the New Black, LawFirmInc (12/8/05)
http://kmpipeline.blogspot.com/2004/10/blawgs-v-traditional-e-newsletters.htmlhttp://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://kmpipeline.blogspot.com/2004/10/blawgs-v-traditional-e-newsletters.html


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Benefits at Sheppard Mullin

Benefits Better search engine visibility

Less production time v. newsletters

Anecdotal evidence of new matters Media attention

Worth the effort? Blogs are what web sites were in 1995

Better delivery for what we do anyway

Easier than e-blasts, once set up

Source: E-mail exchange (Feb 07) with Tom Baldwin (CKO) and Vickie Spang (CMO) of Sheppard Mullin


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Benefits at Holland & Hart

Health care one lawyer practice Blogging was the marketing plan

600 visits/week

New clients from all over US

Found H&H because of high searchengine visibility

Source:The Lonely Blog, Law Firm, Inc., April 2007


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Benefits at Stark & Stark

Benefits 50 new billable matters from NJ Law

Increased web presence

More media looking for comments Better placements for print articles

Worth the effort?

Absolutely

Source: E-mail exchange (Mar 07) with R. DeLuca, Dir. Biz Dev, Stark & Stark


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Recruiting

Find your web site Learn about your practice

Show that you are with it

Talk to your audience


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Bad News Travels

Media Web sites and blogs keepstudents updated on juicy storiesabout law firms

Reputation and recruitment(NationalLaw Journal, 6/27/05 at law.com)
http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1119603913017http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1119603913017


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Control Your Destiny

Why not [blogs] for recruitingpurposes as well?

Recruiters should blog re hiring

Multiple blogs for varied perspectives Attorneys share practice news

New associates describe first week

Are Your Recruiting Efforts Geared for the OnlineGeneration?Law Practice Today, ABA, online, Oct 2006
http://www.abanet.org/lpm/lpt/articles/mgt10061.shtmlhttp://www.abanet.org/lpm/lpt/articles/mgt10061.shtmlhttp://www.abanet.org/lpm/lpt/articles/mgt10061.shtmlhttp://www.abanet.org/lpm/lpt/articles/mgt10061.shtml


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Agenda


Business case - INTERNAL

Blog software

RSS



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Internal Blogging

Share information Foster team work

Reduce e-mail clutter

Create KM repository


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Agenda



Software options and features

RSS



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Software Options

Free v. pay Hosted v. your own web site

Free-standing v. integrated

Brands

www.typepad.com

www.blogger.com

www.wordpress.org

www.sixapart.com/movabletype
http://www.typepad.com/http://www.blogger.com/http://www.wordpress.org/http://www.sixapart.com/movabletypehttp://www.sixapart.com/movabletypehttp://www.wordpress.org/http://www.blogger.com/http://www.typepad.com/


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Categories and Authors

Multiple authors an option Fairly common

No right or wrong answer

Consider vetting issues Categories organize content

Help readers find postings

Automatic filtering


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E-mail Subscriptions

www.feedburner.com www.feedblitz.com

www.squeet.com

www.blogarithm.com
http://www.feedburner.com/http://www.feedblitz.com/http://www.squeet.com/http://www.blogarithm.com/http://www.blogarithm.com/http://www.squeet.com/http://www.feedblitz.com/http://www.feedburner.com/


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Tracking Hits

Built in software Third party software (examples)

www.google.com/analytics

www.statcounter.com

Analysis
http://www.google.com/analyticshttp://www.statcounter.com/http://www.statcounter.com/http://www.google.com/analytics


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Measuring Hits By Month


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Measuring Hits By Page


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Tracking Hits By Source


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Measuring Hits By Visitor


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Hit Tracking at Stark & Stark

Hit tracking Google Analytics

Track hits and search terms

Marketing reports to management Actions taken

Include search terms in future posts

Search spikes > more posts on topic Many hits > targeted e-mail blast

Source: E-mail exchange (Mar 07) with R. DeLuca, Dir. Biz Dev, Stark & Stark


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Agenda



Blog software

RSS [Real Simple Syndication]



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RSS

Real Simple Syndication Get latest posts without visiting a blog

Pull v. Push

News aggregator (news reader) Reading multiple blogs in one place

Not just for blogs

Many newspapers and other info sources

Add New York Times RSS feeds
http://www.nytimes.com/rsshttp://www.nytimes.com/rsshttp://www.nytimes.com/rss


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Newsreader - Bloglines

d h


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Newsreader - Yahoo

d O l k 200


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Newsreader Outlook 2007

5 L Fi i h RSS


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5 Large Firms with RSS

Duane Morris Fulbright

Jones Day

White & Case

WilmerHale

Wil H l RSS ( ti l)
http://www.duanemorris.com/site/dm37.htmlhttp://www.fulbright.com/index.cfm?fuseaction=home.494http://www.jonesday.com/pubs/rss.aspxhttp://www.whitecase.com/rss/listing/http://www.wilmerhale.com/rss/http://www.wilmerhale.com/rss/http://www.wilmerhale.com/rss/http://www.whitecase.com/rss/listing/http://www.whitecase.com/rss/listing/http://www.jonesday.com/pubs/rss.aspxhttp://www.jonesday.com/pubs/rss.aspxhttp://www.fulbright.com/index.cfm?fuseaction=home.494http://www.fulbright.com/index.cfm?fuseaction=home.494http://www.duanemorris.com/site/dm37.html


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WilmerHale RSS (partial)

A d


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Agenda



Blog software

RSS


Fi di L l Bl (Bl )


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Finding Legal Blogs (Blawgs)

BlawgYour Source for Legal Blogs,

Podcasts & News Feeds

Blawg Republic (including Directory)Blawg Republic is a real-time search

engine that monitors the legal bloggingcommunity every hour.

BlawgSearch (including Directory)

M i t i i M t
http://www.blawg.com/http://www.blawgrepublic.com/http://www.blawgrepublic.com/dir/http://blawgsearch.justia.com/http://blawgsearch.justia.com/category.aspxhttp://blawgsearch.justia.com/category.aspxhttp://blawgsearch.justia.com/http://www.blawgrepublic.com/dir/http://www.blawgrepublic.com/http://www.blawg.com/


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Maintaining Momentum

Content is king Keep posting

How often is often enough?

What voice, what content? Blogs are informal

Timely, practical, and short

Do you send e-mail updates?

M t t Sh d M lli


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Momentum at Sheppard Mullin

Motivating lawyers Some blogging time counted as billable

Partners have bought in they help

make sure lawyers write Chose practices where lawyers were

already writing

Vetting blog posts

Each practice has a partner who servesas editor

Source: E-mail exchange (Feb 07) with Tom Baldwin (CKO) and Vickie Spang (CMO) of Sheppard Mullin

Mi l d F O i


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Misplaced Fears - Overview

Takes too much time Write a post in as little as 5 minutes

Short + informal; not scholarly

It's too hard to learn

If you know a word processor, e-mail, andbrowser, you can learn in under 10 minutes.

I'm too busy

People with interesting thoughts are busy Blogs let them share your quickly and easily

Better exposure than from article or speech

A L Bl C t


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A Lawyer Blog-Convert

Id long written 1000-word columns Editors feared me: always near to the wire

With blogs, time and HTML were worries

Writing turns out to be easy

Word should be so intuitive!

I found a voice

Posts can be short - reference what I notice

Or lengthy analyses or anything between A long post is only 10 minutes work

Simon Chester, Partner, Heenan Blakie and blogger (slaw.com and

blog.colpm.org). Paraphrased from his comment at blog.colpm.org.

URL U i Ti t Fi ?
http://www.slaw.ca/http://blog.colpm.org/colpm/http://blog.colpm.org/colpm/2007/02/misplaced_fears.htmlhttp://blog.colpm.org/colpm/2007/02/misplaced_fears.htmlhttp://blog.colpm.org/colpm/http://www.slaw.ca/


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URL: Unique or Tie to Firm?

Sheppard Mullin Avoid spam problem with main URL

Search engines find most relevant site

Blog branding matches main site Stark & Stark

Geography or content more memorable

Driving traffic to main site not a goal Interlink resources

Source: E-mail exchange exchanges with firms cited

Risks


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Risks

Ethics rules See, e.g., NY State sec. 1200

Legal risks

Liable or defamation Copyright infringement

Losing momentum

But compare alternatives

Risk Mitigation Disclaimers
http://www.nycourts.gov/rules/attorney_ads_amendments.shtmlhttp://www.nycourts.gov/rules/attorney_ads_amendments.shtml


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Risk Mitigation - Disclaimers

Davis WrightAttorney Advertising. Prior results do

not guarantee a similar outcome.

Porter WrightPorter Wright Morris & Arthur LLP offers this blog for general informational purposes only. The contentof this blog is not intended as legal advice for any purpose, and you should not consider it as suchadvice or as a legal opinion on any matters. The information provided herein is subject to changewithout notice, and you may not rely upon any such information with regard to a particular matter orset of facts. Further, the use of the blog does not create, and is not intended to create, any attorney-client relationship between you and Porter Wright Morris & Arthur LLP or any individual lawyer in thefirm. No such relationship will be considered to have been formed until we have had an opportunity to

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Attitudes to Overcome


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Attitudes to Overcome

Risk averse Precedent based

Fear of failing

Competitive

The first movers have moved.The second movers have moved?Whats next?

Conclusions and Observations


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Conclusions and Observations

Blogs are easy low tech barrier Readership is big and growing (?)

Clients likely to get increasing share

of news via blogs and RSS in future To blog or not?

Think marketing and content, not tech

How long did you wait for a web site?

References Articles


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References - Articles

RSS Resources You Can Use: AutomatedWeb Surfing for Lawyers(Law Practice Today, Nov2006, Mighell and Kennedy)

Is Your Blog Exposing You to LegalLiability?(law.com, 12/22/06, Savell)

Bloggers Beware: Debunking Nine

Copyright Myths of the Online World(LLRX.com, Dec 2006, Biehl)

Ten Ways Blogs Boost a Law Firm's Image(Law Tech News, Nov 2006, Poll)

Blogging Is the New Black, (LawFirmInc, 12/8/05,Malkin)

New York Law Firms Struggle With NewRestrictions on Advertising(New York Times, March2, 2007)

References Blog Posts +
http://www.abanet.org/lpm/lpt/articles/slc11061.shtmlhttp://www.abanet.org/lpm/lpt/articles/slc11061.shtmlhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.llrx.com/features/bloggersbeware.htmhttp://www.llrx.com/features/bloggersbeware.htmhttp://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1162375514111http://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1162375514111http://www.llrx.com/features/bloggersbeware.htmhttp://www.llrx.com/features/bloggersbeware.htmhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.abanet.org/lpm/lpt/articles/slc11061.shtmlhttp://www.abanet.org/lpm/lpt/articles/slc11061.shtml


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References Blog Posts +

New ROI of blogging report fromForrester(1/25/07, Forrester)

Final NY Advertising Rules are Atrocious(1/8/07, Larry Bodine)

$20,000 of billable time used to maintaina blog (7/25/06, Larry Bodine citing Ed Poll article)

Directory of Large Firm Branded Blogs(3/5/07, Prism Legal web site)

AmLaw 200 law firm blog growth in linewith law firm blog growth(3/6/07, Kevin OKeefe)
http://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.htmlhttp://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.htmlhttp://pm.typepad.com/professional_marketing_bl/2007/01/final_ny_advert.htmlhttp://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://www.lawbizblog.com/http://www.prismlegal.com/index.php?option=content&task=view&id=118&Itemid=73http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://www.prismlegal.com/index.php?option=content&task=view&id=118&Itemid=73http://www.lawbizblog.com/http://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://pm.typepad.com/professional_marketing_bl/2007/01/final_ny_advert.htmlhttp://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.htmlhttp://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.html

blogging - why the fuss? - ala annual conference - may 2007 - final

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