SOCIAL MEDIA 101

Lionel Menchaca, Chief BloggerKara Krautter, SMB Social Media

November 2009

PREPARING FOR THE ERA OF SOCIAL COMMERCE

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On your mark. Get set.Blog.

A guide for blogging.

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Now, what’s A blog again? Blog: (n) a type of website,

usually maintained by an

individual with regular entries of

commentary, descriptions of

events, or other material such

as graphics or video

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Blogging best practices.

Tips and tricks to make the

most of your blogging time.

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Tip 1: Explore.

Check out a few blogs and

read up. Putter around on

www.blogsearch.google.com

and read a few posts.

This will give you a feel for

how the online community

will perceive your topic as

well as giving you ideas for

story angles.

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Tip 2: Get To Know Your Readers. Then Write Accordingly.

You can only reach your

readers through their own

self-interests. Become your

reader and think about what

you’d want. Reward them

for spending time with you.

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Tip 3: You HaveA Voice. Use It.

Stop writing. Start talking into

your keyboard. When you use

a conversational tone, your

readers will relate to you. And

spending time on your post will

become valuable to them.

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Tip 4: Think globally.

Write to a person who is not

familiar with a local product,

service, pastime, country

or terminology.

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Tip 5: Be fresh or be ignored.

Try to make some aspect of

your blog unique, newsworthy

and engaging.

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Tip 6: Short = good.

Blogs are for the small attention

spans. 300-400 words are a

good rule of thumb.

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Tip 7: A picture is worth, well, you know.

Add a great picture or video

to your written content to get

more readers.

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Tip 8: Your mom was right. It’s good to share

Linking to other blogs and

websites helps you build a

network of associates who will

in turn link to our blogs.

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Tip 9: Google should be your friend.

Add search terms you know

your audience uses, especially

in the title and lead paragraph

of your post.

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Your handy-dandy blogging checklist.

Keywords – I have keywords in the

title and body. I have retained

content relevance.

Message – my key messages are

clear and you can tell what the post

is about from the heading.

Links – my blog has multiple links

to other sites that add value to the

conversation.

Tone – my blog is conversational

and encourages dialogue and

comments.

Proof-read – my blog has been

proof read. New ideas and

feedback have been considered.

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Let the shameless plugging begin.

Building a blogger network

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Building readership builds leadership.

Information published by Advanced Human Technologies under a Creative Commons Attribution ShareAlike 2.5 License

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The five “cs” of blogging.

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The five “cs” of blogging.

This is about people, not

marketing. So be articulate,

responsive, honest, smart

and resourceful.

1. Conversation2. Concept3. Context4. Community5. Credibility

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The five “cs” of blogging.

What’s the compelling idea?

1. Conversation2. Concept3. Context4. Community5. Credibility

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The five “cs” of blogging.

Ask “why is it relevant to

them?” Avoid just doing a copy

and paste of a complete email.

1. Conversation2. Concept3. Context4. Community5. Credibility

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The five “cs” of blogging.

Join it. Participate without

expectations. While you’re

involved be aware of the

community dynamics and pay

particular attention to the

loudest voices.

1. Conversation2. Concept3. Context4. Community5. Credibility

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1. Conversation2. Concept3. Context4. Community5. Credibility

The five “cs” of blogging.

Ask yourself, “What makes you

credible?” Become the expert.

And if you receive inquiries

about becoming a paid blogger,

send to the Community team.

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Connecting 140 characters

at a time.A guide for Tweeting.

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It’s a verb. It’s a noun. It’s a phenomena.

Twitter is a text-based

communication system

designed to be used in IM and

SMS (text messaging) with a

limit of 140 characters per

message.

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Development of a SocialMedia MarketingPowerhouse

It’s a micro-blogging service

that allows its users to send

and read other users’ text-

based updates — otherwise

known as tweets.

A mini blog

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Development of a SocialMedia MarketingPowerhouse

The messages are public and

you decide from which

accounts you want to receive

tweets. Many people tweet

from their mobile phone, not

just from their desktop.

A mini blogSocial

messaging

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Development of a SocialMedia MarketingPowerhouse

Because of the immediacy

of the medium, news stories

have been known to “break”

on Twitter before traditional

media outlets.

A mini blogSocial

messagingNews

reporting

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Development of a SocialMedia MarketingPowerhouse

Cutting-edge companies are

using Twitter to build a more

intimate relationship with their

customers, often turning

interested parties into fans

and fans into fanatics.

Newsreporting

Social messagingA mini blog

Social mediamarketing

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Reasonsto Tweet

How you can help your

business and yourself on

Twitter.

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Reason #1:Join in.

You’ll connect with a network

of millions of who create,

discover and share thoughts

and information.

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Reason #2:Speak up.

You’ll quickly share information

with people interested in your

service and specialty.

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Reason #3:Recon.

You’ll gather real-time customer

intelligence and feedback.

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Reason #4:Get personal.A personal twitter account is a

great way to connect with other

business owners, customers,

partners and industry leaders.

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BEFORE YOU BEGIN.LISTEN.

Do a search for your business

and a few key topics in your

field.

“Listening in” by reading

some posts can help you get

a sense of how you want to

engage on Twitter.And when we say listen, we really mean read.

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Get a goal. Have a purpose.

It’s OK to have multiple goals,

but there should be one

primary objective.

After listening, ask yourself,

“What should be the point to

your Twitter account?”

Here are a few ideas.

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Market and sell products. For Example: delloutlet

Target Audience:

Cost-conscious computer shoppers in

the U.S.

Primary Objective:

Help move inventory bubbles

Secondary Objective:

Customer retention

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Resolve customer issues.For Example: Comcastcares

Target Audience:

Customers actively seeking help

online

Primary Objective:

Engage with customers about

problems they are experiencing

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Get the news out.

For Example: direct2dell

Target Audience:

News media, investors, Dell customers,

partners and advocates

Primary Objective:

Keep target audience up to date on the

latest Dell blog posts

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Discuss topics of interest. For Example: Dell_Mini

Target Audience:

Owners and prospect for Dell

Mini Netbooks

Primary Objective:

Build loyalty for Dell Mini Netbooks

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Make the most of Twitter tools.

Keep it short – since you only have

140 characters, it’s important to

shorten URLs.

Utilize Utilities – the standard

Twitter page is a fine way to

engage, but there are several

other utilities that help you be more

efficient on your PC and phone.

Say Cheese – there are specific

sites dedicated to easily sharing

images on Twitter.

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Don’t look now, but you’re being followed

1. Follow the leader – follow

current Dell Twitter accounts

in your language, and in turn,

request they follow you.

2. Preach to the choir – find

accounts on Twitter that speak

to your target audience or is

your target audience. And then

start posting.

3. Be special – offer exclusive

information, offers, coupons

that can’t be found elsewhere.

4. Be relevant – remember

who your target audience is.

5. Be patient – ’nuff said.

Five steps to grow and retain followers.

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Your handy-dandy Twitter checklist.

Keywords – I have keywords in the

title and body. I have retained

content relevance.

Message – my key messages are

clear and you can tell what the post

is about from the heading.

Links – my tweet has a link to other

sites that add value to the

conversation.

Tone – my tweets are

conversational and encourage

dialogue and comments.

Proof-read – my tweets have been

proof read. New ideas and

feedback have been considered.

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In closing:Tips on Managing Your Account:

• Check in at least

once a day to reply to

comments/questions

• Your last post will be

at the top and the most visible

on your page

• Have fun, be engaging,

share, collaborate

Tips to Better Communication:

• Do not Auto DM

(auto direct message)

• Talk like a person,

not a corporation

• Remember that you

represent your company

• Be customer-focused

• Be positive

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