blogher: building your blog for business in 2015
TRANSCRIPT
BlogHer
Building Your Blog in 2015
BlogHer Photo credit: BlogHer ’13
BlogHer is an unstoppable community, network, and media company, where more than 100 million engaged, influential, info-savvy (mostly) women come to seek and share opinions and advice.
Who is BlogHer
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• The ABCs of building your blog
• Why people follow you
• Who’s are some role models?
• Bloggers and making money
• Your next moves
AGENDA
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ABCs OF BUILDING YOUR BLOG
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A: Analytics, to know your Audience
B: Beyond the Blog
C: Commenting
F: Find Your Tribe
L: Link Love
P: People
S: SMO, not SEO
U: Utility + Unique Voice
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WHY PEOPLE FOLLOW YOU
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• Because you let them know you
• Because you share useful information
• Because you reciprocate
• Because only you can do you
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ELISE BAUER is the creator of Simply Recipes, one of the most popular and highly-trafficked food blogs, reaching more than 8 million unique visitors each month. HER DIFFERENTIATION: It’s in the name: Simply Recipes, and amazing SEO, and community ethos combine to create the #1 food blog on the Internet
Photo credit: Ree Drummond
Elise Bauer – Simply Recipes
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MONIQUE KILGORE, the creator of Divas Can Cook, has more than 1 million monthly page views and 235K YouTube subscribers. HER DIFFERENTIATION: Monique focuses on video, with each of her videos reaching tens of thousands of viewers. Are you creating video yet?
Monique Kilgore– Divas Can Cook
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Diane Cu – White on Rice Couple
Diane Cu along with partner Todd Porter, is a professional photographer, food stylist, and cookbook author, making a living doing all of the above, but crediting their blog for taking them this far.
HER DIFFERENTIATION:
Sticking to her guns on the value of her work, but also sticking to an authentic believe in abundance.
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KATHERINE STONE is the founder of Postpartum Progress, the most widely-read blog on postpartum mental health issues, and a national non-profit, changing the landscape for moms…and their families. HER DIFFERENTIATION: When she looked online for help…and couldn’t find it…she built it herself.
Katherine Stone – Postpartum Progress
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Bloggers making money ONLINE
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Examples:
Advertising: CPM, CPA, CPC
Affiliate relationships
Sponsorship
Subscription/Productization
It’s a NUMBERS game
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Bloggers making money BECAUSE OF online
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Examples:
Consulting
Freelance and Publishing
Brand Ambassadorships
Speaking gigs
It’s an INFLUENCE game
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NEXT MOVE: FIND YOUR NETWORK
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Affinity Groups AND individuals
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NEXT MOVE: THINK “MVP”
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THINK MVP FOR LIFE
Minimum Viable “Product”, as applied to you, and the bar you set to ask, to offer, to put yourself out there
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NEXT MOVE: FACE YOUR FEAR
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ASK YOURSELF:
What is the WORST that could happen?
ANSWER THE QUESTION:
In detail
MAKE YOUR FEAR CONCRETE, NOT ABSTRACT
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TRENDSPOTTING FOR 2015
Lightning Lessons sharing what you need to know about:
Trends in Monetization:
Trends in ROI
Trends in Video
Trends in Discoverability
HANDS ON WORKSHOPS
2.5-3 hour deep dives to help you get started on your:
Media Kit or Marketing Plan
Book Proposal
Site Optimization
Alternative Revenue Streams
BlogHer PRO Agenda
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ASK THE EXPERTS
Small group roundtables on:
Legal Issues
Auditing your blog for its marketer-friendliness
Opportunities like the BlogHer Network and SheKnows Experts Platform
Media Training
INSPIRATION
10x10 presentations from successful bloggers:
How to branch out and diversify
How to set boundaries now for future success
How to build your business
JOIN US!!! (And get a sweet 25% discount tonight!)
BlogHer PRO Agenda
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Thank you! Elisa Camahort Page
@ElisaC