blogovi i sadržajni (content) marketing za freelancere
TRANSCRIPT
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Blogovi i content marketing za freelancere
NELA DUNATO
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Što je web sadržaj?
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Sadržaj nije hype.
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Tipovi sadržaja• Tekst• Slike• Audio• Video• Alati• Kombinacija• ???
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Koristi od pisanja članaka za web
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Marketing i SEO
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“One of the biggest benefits of blogging is its long-term ROI. That’s because new blog posts don’t disappear the day after you publish them. Thanks to the beauty of search engines (and social networks), those new posts can get rediscovered days, weeks, months, even years after they were originally published. Which means that over time, the more posts you publish, the more opportunities you’re creating to rank well in search engines and drive ongoing, sustainable traffic to your website.”
PAMELA VAUGHAN, HUBSPOT
“The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.”
COREY ERIDON, HUBSPOT
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Ugled i autoritet
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Konverzija posjetitelja u klijente
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Edukacija klijenata
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Nove prilike
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Novi izvori prihoda
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Blog je prilika za testiranje MVP-a prije nego uložite vrijeme da ga napravite.
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Nova prijateljstva i stvaranje zajednice
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Najčešće isprike
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Nemam vremena
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Nemam o čemu pisati
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Nisam dovoljno stručan/na
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Ne znam dobro pisati
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Čemu da pišem, ako to nitko ne čita
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Nitko više ne čita blogove, svi su na Facebooku
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Imam posao, ne treba mi marketing
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Najbolje vrijeme za sadnju stabla je bilo prije 20 godina.
Drugo najbolje vrijeme je sada.
KINESKA NARODNA POSLOVICA
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Tipovi članaka
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1. Tutoriali / how to
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2. Studije slučaja
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3. Teoretska promišljanja
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4. Osobni postovi
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I klijenti su ljudi.
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O čemu pisati?
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Prokopajte po inboxu
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Koja pitanja vaši potencijalni klijenti imaju o onome što
radite?
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Što klijent misli i osjeća?
Što klijent govori i radi?
Što klijent čuje?
Što klijent vidi?
Mapa empatije
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Što biste željeli da vas ljudi pitaju?
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Sadržaj vam stoji “u ladici”
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Tips Tricks&
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Pišite za jednu osobu
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Pišite na jeziku svog idealnog klijenta
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Krenite od kraja (poante)
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Ne pokušavajte reći SVE u jednom postu
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Kad režete viškove, spremite ih u novi dokument
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Pokrenite blog s barem 5 postova “u rezervi”
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Pišite više postova odjednom
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Pišite dok ste odmorni
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Napravite raspored (i držite ga se)
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Imajte bar jednu sliku u članku
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Besplatne stock fotografije• Unsplash• StockSnap• Free images (ex Sxc.hu)• Freerange stock• Pixabay• Death to the Stock Photo• Photl
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Odmah napravite newsletter
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Za promociju postova koristite Facebook grupe
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Hvala na pažnji!PREZENTACIJA:
bit.ly/nela-wpzg
KONTAKT:
@nelchee