blogradio mobilebeat 2010 startup competition presentation

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BlogRadio Founded 2009 Tirrell Payton Bruce Hopkins Major Milestones Adobe Open Screen Project (45k grant) Intel (10k grant) Alcatel-Lucent partnership (ngConnect) QNX partnership (Connected Car)

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Page 1: BlogRadio MobileBeat 2010 Startup Competition Presentation

BlogRadio

• Founded 2009• Tirrell Payton • Bruce Hopkins

• Major Milestones• Adobe Open Screen Project (45k grant)• Intel (10k grant)• Alcatel-Lucent partnership (ngConnect)• QNX partnership (Connected Car)

Page 2: BlogRadio MobileBeat 2010 Startup Competition Presentation

The Market Opportunity: Commuters

• There are 128M commuters in the US• Source IAC Transportation - 2008

• Each commuter averages over 2 hrs / week in transit• Some spend 2 hrs / day in transit

Page 3: BlogRadio MobileBeat 2010 Startup Competition Presentation

What is BlogRadio

BlogRadio turns any Blog into a Streaming Podcast

Page 4: BlogRadio MobileBeat 2010 Startup Competition Presentation

BlogRadio Clients

The BlogRadio Platform

Mobile Desktop In-VehicleFord Sync, QNX CAR,

Nokia Terminal Mode,

PC, Mac, LinuxAndroid, Iphone, Nokia

Page 5: BlogRadio MobileBeat 2010 Startup Competition Presentation

How Does BlogRadio Work?

Page 6: BlogRadio MobileBeat 2010 Startup Competition Presentation

English, French, Spanish, German, and Italian

BlogRadio 1.0 voices

Page 7: BlogRadio MobileBeat 2010 Startup Competition Presentation

Marketplace

Competitors: NewsAloud, Odigio, Speakwire, Talkr

The Difference: Competitors don’t stream the audio, don’t have a mobile presence, and don’t have vehicle clients

Page 8: BlogRadio MobileBeat 2010 Startup Competition Presentation

Market DifferentiatorsMulti-Screen Strategy: -Multi Mobile (Android, Iphone, Nokia)-Multi Desktop (Linux, MAC OS, Windows-Automobile (QNX, Ford Sync, Nokia Terminal Mode)Rich Feature Set: -Multilingual Support-Simple interface-Friction-free adoptionStreaming: -Tested to work well even on 2.5g networks-Enables smart phone-like capabilities on QMS phones-No need to sync in order to get new content

Page 9: BlogRadio MobileBeat 2010 Startup Competition Presentation

Revenue Opportunities

Publisher premium placementApplication Store SalesIn-application contextual advertisingEnhanced premium publisher tools and reporting

Page 10: BlogRadio MobileBeat 2010 Startup Competition Presentation

BlogRadio 2.0

• August 2010• BlogRadio RealVoice™

– Very Good voice quality– Marketed to major blog sites

…Listen to the demo

Page 11: BlogRadio MobileBeat 2010 Startup Competition Presentation

Summary• Targeted to the hundreds of

millions of commuters in the US and abroad

• One of the few mobile apps that works great in the car

• Coming in August – RealVoice™ and PodCast Streaming

• http://www.podblogr.com