blogs as your arsenal in creating a better brand
TRANSCRIPT
Blogs as your arsenal in creating a better brand
@ivanbrezakbrkan
@netokracija
www.netokracija.com
@acumenconnect
.Me, Microsoft, Vichy, Kolektiva, Bonbon...
So you have a business
...but it’s not working out :(
You have few options
You can quit, but...
You start a blog
• Write about your product• Prepare tutorials• Blog often
Sales = 0
What can you do?
1. You’re going to have an opinion
How many blogs do you follow daily?
Most personal blogs are sh*t
They don’t have an opinion
I didn’t have one. I had (holy) facts.
Objectivity?
Good bloggers have an opinion.
Companies/brands don’t?!
They have “egos”.
Customers = 100%?
Good ones have opinions.
Why?
People decide based on benefits, not features
iPhone vs. Android
Windows Phone 7?
They make you choose.
What can you do with an opinion, you ask?
2. Know what you want and commit, damn it!
Personal bloggers blog because of...
Companies/brands want to make money/meaning.
I can haz sales?!
You haz to blog, mkay?!
Most bloggers don’t have take the time to blog
Do we have time?
What would Stephen King tell you?
Blog regularly! Blog more!
Blogging is a craft, not art.
Plan = Editorial calendar
Days, Weeks, Topics...
WordPress? WP Calendar.
So you publish... and nothing :(
Don’t click publish yet!
Remember? Time!
“Flirt” with your post
The post
The title
The title
The title
The tweet promotion
...so what happens?
You get read :)
“Yeah, but I’m still a brand?”
Work or blog?
3. Blogger first, brand second
You always have an opinion
Get a blogger, then.
Organisation is not the problem, seriously
You read novels, not FAQ
You are the media
Blogs create audiences
Audiences create customers
Old plan
• Write about your product• Prepare tutorials• Blog often
Your plan
• Write about your product (and more)• Prepare (not just) tutorials• Blog often twice, etc.• Have an opinion• Think more about the title• Re-read article before publishing
Welcome, Mr./Ms. CBO
Final Thoughts
If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster.
- Isaac Asimov
Thanks!
Ivan Brezak Brkan
@ivanbrezakbrkan
www.netokracija.com