the Live Web blogs, wikis & relationships

PowerPoint is evil

you’d better start swimmin’

…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org

PCTs

health health

authoritiesauthorities

the Web it is a changin’

• the Static Web and the Live Web– library - broadcast - my space– mass - niche - people

• content relationships

• conversations

Blogs :: reading the Live Web

• S is for ‘self-organising’

• O is for ‘out of your control’

• U is for ‘unpredictable’

• N is for ‘networks’

• D is for ‘discourse’

Blogs :: writing the Live Web

• V is for ‘voice’

• I is for ‘i with a small I’

• S is for ‘simple’

• I is for ‘improvise’

• O is for ‘open source’

• N is for ‘narrative

Wikis :: the even Liver Web

• crowdsourcing• open source• the Network Effect• conversations in action

Proof positiveBlogs • Microsoft• Brook• content to be different Wikis• Cambrian House• Katrinahelp• This World is Our World

There’s no place like…… the Live Web

talk to me…

www.theinternationale.org :: the Blog

www.conversationacademy.com :: the training