blogwell new york social media case study: paychex, presented by joe schaeffer
TRANSCRIPT
Joe Schaeffer
Social media in reverse: 14 days to engaged employees
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
14 Days to
Engaged Employees
Social Media In Reverse
Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
Results
TODAY
@Paychex | #PaychexProud
OVER
700,000 Impressions
OVER
200 Posts OVER
100 Contributors
REACHED
300,000 Accounts
Opening the NASDAQ
DAY 14
@Paychex | #PaychexProud
#PaychexProud TWITTER | INSTAGRAM
@Paychex | #PaychexProud
#PaychexProud TWITTER | INSTAGRAM
@Paychex | #PaychexProud
Curation
DAY 13
@Paychex | #PaychexProud
Communication
DAYS 5-13 OFFLINE | ONLINE
@Paychex | #PaychexProud
Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
TIP
Common Areas Cafeterias, Break Rooms
Classrooms Training & Development
Conference Calls One-to-Many
Find The Guy Behind The Guy (Behind The Guy)
@Paychex | #PaychexProud
Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
Intranet Microsite
Portal & Intranet Banners
Company-wide Newsletter
Chatter
Social Responses
Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
TIP
Email Targeted Sends
Chatter, Yammer Groups & Teams
Community Management Be there
Paid Promotion? Custom audience
Find your internal influencers. Bug them.
@Paychex | #PaychexProud
Production
DAY 2-4 Everything is Awesome!
@Paychex | #PaychexProud
Project Brief
DAY 1
@Paychex | #PaychexProud
TIP
Simple Objective, Requirements
Goals, KPIs Why do this?
Useful Messaging, Approvals
A one-page PDF walks on water.
@Paychex | #PaychexProud
I Lied.
“Paychex Proud”
DAY -1,624
@Paychex | #PaychexProud
I Lied.
Ghost Stories
DAY -15,330
@Paychex | #PaychexProud
Ghost Stories
DAY -15,330
@Paychex | #PaychexProud
Social Program Goals
FISCAL ‘14
#2 Foster positive sentiment and increase activity.
@Paychex | #PaychexProud
Thank you.
Joe Schaeffer @dubelclique
Social Media Program Manager @Paychex
@Paychex
@PaychexCareers
@InsidePaychex
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell