blogwell philadelphia social media case study: sungard, presented by leah patterson
DESCRIPTION
In her BlogWell Philadelphia presentation, "Lessons in B2B Community Building," SunGard Web Marketing Manager Leah Patterson shares how they are creating a community in a B2B environment.TRANSCRIPT
1CONFIDENTIAL – FOR INTERNAL USE ONLY
Lessons in B2B Community Building November 9, 2010
Leah PattersonSunGardWeb marketing manager
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We’re on Twitter, now what?
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Opportunity Awaits
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Company as Community
Yammer Employee Community
~10, 000 members, 550 groups
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Where are we today?
• LinkedIn Groups• Alumni Group: SunGardeans• Product Groups: The Cliq• Participation in Open Groups
• SunGard Sponsored Customer Communities
• Alternative Investments Investran User community
• Initiatives under foot to launch using SFDC Ideas & Answers
• SunGard Higher Ed: The Commons
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Lesson 1: Clearly define your goals from the start
Internal Community Goals for SunGard:• Breakdown silos constructed by geography and business line• Give all employees a voice • Provide management with a birds eye view into the organization and trending topics
External Community Questions to Answer:• What are we looking to learn from community participants?• What will participants gain from being involved?• What ideas/strategies can we crowdsource within our community? • How will the community affect the bottom line?
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Lesson 2: Create formal guidelines to provide structure
• Social Media Guidelines
• Moderator Guidelines
• Community Terms of Use
• User Expectations
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Lesson 3: Get Involved
12CONFIDENTIAL – FOR INTERNAL USE ONLY