SYSTEMS INTEGRATION CASE STUDYBLOOMSBURY PUBLISING PLC

OVER 10 PLATFORMS CONSOLIDATED TO 1CUTTING MANAGEMENT COST BY OVER 50%

Bloomsbury Publishing plc (LSE: BMY) is an independent, worldwide publishing house of fiction and non-fiction with offices in London,New York and Sydney

WHO IS BLOOMSBURY PUBLISHING PLC

Bloomsbury wanted to consolidate their multiple

eCommerce platforms and integrate their

business processes

BLOOMSBURY’S CHALLENGE AND OUR SOLUTION

We replaced over 10 platforms in

3 continents and brought over 10 brands

on to a single platform creating an ecommerce site

that attracts many millions of visitors

WHAT WE DELIVERED

Built in .NET, integrated with CRM, billing and product systems

Understanding Bloomsbury’s audience and technical requirements were the two key factors to success. First, we conducted customer research to determine relevant functionality and utility: browsing habits, purchase behaviour, the role of social media and response to online marketing. Then, we determined approaches for: platform migration strategy, CRM and billing system integration, product database integration and online account management.

» Business Analysis » User Experience » Analytics » .Net Development » Integration » Cloud Hosting

» nopCommerce » Microsoft SQL » Microsoft .NET

HOW WE DID IT

SKILLS USED TECHNOLOGIES USED

THE OUTCOME

150,000 10% 1 50%

Skyron is effectively Bloomsbury’s eCommerce presence, constantly defining, refining and optimising the eCommerce strategy, the integration

approach, the eCommerce solution and the payment and CRM integration.

books listed new releaseseach year

global shop and platform

reduction in management

costs