Case study – Brand Building – BLU Energy Drink

A call to the brand ‘BLU,’ an Israeli brand, located in Pune, did the trick when we were given the project to create their kiosks. This one time deal, blossomed into a long time affair soon after the deal of handling their social media was cracked by us. Thus we, along with the brand ‘BLU,’ began our journey together!

IntroductionLCmediaHouse

Kiosks CreatedLCmediaHouse

Social MediaLCmediaHouse

We began working with the brand on immediate basis, creating posts and amazing campaigns. We created and handled not only their Facebook account but also their twitter account.

Creatives designed for Social MediaLCmediaHouse

Contd.. Creatives designed for Social MediaLCmediaHouse

Contd.. Creatives designed for Social MediaLCmediaHouse

Contd.. Creatives designed for Social MediaLCmediaHouse

Contd.. Creatives designed for Social MediaLCmediaHouse

Contd.. Creative designed for Social MediaLCmediaHouse

Contd.. Creatives designed for Social MediaLCmediaHouse

Contd.. Creatives designed for Social MediaLCmediaHouse

We created an exciting campaign for the customers on BLU Energy Drink’s Facebook page named, ‘Party Hunters.’ This contest basically required its participants to upload their pictures taken while partying with friends, using hashtag #BLUyourmindA teaser post was first sent across on Facebook

Party Hunters Campaign - FacebookLCmediaHouse

Party Hunters Campaign – Facebook - TeaserLCmediaHouse

As soon as the teasers were sent across, the actual posts carrying the instructions were posted on Facebook. These posts also asked the people to participate in the same without fail.

LCmediaHouse Party Hunters Campaign – Facebook – Contest Details

Party Hunters Campaign – Facebook – Contest Detail CreativeLCmediaHouse

Party Hunters Campaign – Facebook – WinnersLCmediaHouse

We selected the winners on the basis of the pictures they submitted.

ConclusionLCmediaHouse

The content, posts and designs created by us, are still very much being used by the brand, BLU in various countries such as Australia, Israel and so on..

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