B L U F O R YO U

HOTELS DESIGNED TO SAY YES!

H O T E L S D E S I G N E D T O S AY Y E S

One of the world’s leading hotel brands, Radisson Blu® works in partnership with leading international designers to create iconic buildings with stylishly

innovative interiors and an inviting, exciting ambiance. Radisson Blu has more than 410 highly individual properties in operation and under development around the globe. The brand’s stunning flagship hotels are found in prime locations, including mega cities, key airport gateways and exclusive leisure

destinations throughout the world.

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RADISSON BLU AQUA CHICAGO, USA

By industry definition, Radisson Blu is an upper upscale hotel brand, although we prefer to talk to our guests using clear and simple language that characterizes our brand – language that defines Radisson Blu as an individual, not as one of a group of the same. Radisson Blu is iconic, stylish and sophisticated with a certain attitude, a certain edge and a certain sense of humor; it provides a full range of first-class hotel services and amenities, and then some, and is wrapped in a highly relevant life and style experience.

Radisson Blu provides a distinctive experience with our innovative, dynamic and contemporary environments. Our award-winning, design-focused hotels offer a touch of wow, and our restaurants and bars are destinations in their own right with a vibrant restaurant and bar scene. Our staff provides “yes”, positive, upbeat customer engagements at every touchpoint throughout the journey resulting in genuine, consistent and exceptional service. All delivered in a highly defined, minutely designed, acutely cost aware, detailed to the utmost degree, eco-aware, gorgeous design environment.

I C O N I C S T Y L I S H

S O P H I S T I C AT E D

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AMERICAS

EMEA

APAC

OPEN (309) UNDER DEVELOPMENT (101)

AS OF YE 2016

RADISSON BLU ROYAL COPENHAGEN, DENMARK

RADISSON BLU MEDIA HARBOUR, DÜSSELDORF, GERMANY

RADISSON BLU BATUMI, GEORGIA

RADISSON BLU FRANKFURT, GERMANY

RADISSON BLU SHEREMETYEVO AIRPORT, MOSCOW, RUSSIA RADISSON BLU OSLO, NORWAY

Radisson Blu is proud of our leading reputation for iconic, stylish and sophisticated design. And of our passion for evolution, ensuring Radisson Blu consistently sets the pace in an

ever-changing world and market.

As the visionaries who created the world’s first design hotel in 1960 – Arne Jacobsen’s legendary Royal Hotel, Copenhagen, now the Radisson Blu Royal Hotel – we’re rekindling our unique Scandinavian style heritage with the launch of our brilliant

new BluPrint design scheme.

BluPrint provides the design foundation for our guest rooms, social spaces, as well as areas for meetings and events. It allows for flexible interpretations that suit

the needs and cultures of local markets, while ensuring Radisson Blu always delivers an enhanced, distinctive and coherent brand experience that is vitally relevant.

B R I N G B E N E F I T S T O G U E S T S

A more enriching experience for our guests

Guest rooms are the ideal environment in which to thrive with a more purposeful, user-centric design

Social spaces are distinctive and meaningful environments to spend time not just to pass through

Meetings & Events spaces designed for an ideal meeting of minds with inspiring and thought-provoking environments

B L U P R I N TA B R E A K F R O M

H O T E L M O N O T O N E

B R I N G B E N E F I T S T O O W N E R S

Process efficiencies across interior design and refurbishments

Highly competitive

Improved guest experience, creating stronger returns

Scalable solutions

Involvement in the development process

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RADISSON BLU PLAZA, OSLO

RADISSON BLU IVERIA, TBILISI RADISSON BLU OLD MILL HOTEL, BELGRADE

RADISSON BLU STRAND, STOCKHOLM ROOM 606, RADISSON BLU ROYAL COPENHAGEN, DENMARK

RADISSON BLU OULU, FINLAND

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The knowledge of how to create, build and operate bars and restaurants is another inherent part of our Radisson Blu DNA. We offer a choice of restaurant concepts, specifically and expertly

designed to ensure brand consistency, while delivering a total business solution – with an option to suit every space, market location and budget. Brand enhancing, individually customized F&B

alternatives can also operate successfully in specific Radisson Blu properties.

A W A R D W I N N I N G R E S TA U R A N T C O N C E P T S

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Filini is a modern Italian bar and restaurant that impacts all the senses, offering an affordable and authentic Italian experience delivered

with a stylish ambiance.

Sure Bar is welcoming and unpretentious with an Irish flair, featuring

cocktails, a great selection of beers and carefully chosen wines,

and hot and cold lounge menu items.

Developed by Michelin-Star Chef, Yves

Mattagne, Ochaya Asian Grill offers an interactive

dining experience centered around the theater of the grill, the

ceremony of tea and the hospitality of the

far east.

Verres en Vers is a modern interpretation of a traditional French brasserie, offering a relaxed and friendly

atmosphere and a menu delivered with care

and relevance.

Fire Lake is an authentic grill house blended with rustic style and timeless

food and interiors influenced by the

genuine and rich flavors of locally produced and

selected fare.

FILINI RESTAURANT, RADISSON BLU AQUA CHICAGO, USA

FIRELAKE GRILL HOUSE & COCKTAIL BAR, RADISSON BLU MINNEAPOLIS DOWNTOWN, USA

FIRELAKE RESTAURANT, RADISSON BLU MALL OF AMERICA, USA RADISSON BLU SHEREMETYEVO AIRPORT, MOSCOW, RUSSIA

RADISSON BLU RIVERSIDE HOTEL GOTHENBURG, SWEDEN

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Our unique Yes I Can!SM ethos is, quite simply, our reason for being at Radisson Blu. It is the foundation of our culture: the force that drives our brand. Enabling, empowering, enlightening and successful, it influences every single thing we do – and the way that we do it.

This special service philosophy sets us apart from the competition. Being truly genuine hosts is all about using our brand characteristics – attentive, confident and trustworthy – to inform how hotel employees “ACT”. At Radisson Blu, the hotel manager, the waiter, the receptionist, the porter and every other hotel team member plays a vital role in delivering a memorable guest experience. Upbeat, proactive, anticipatory service is as vital as oxygen at Radisson Blu.

And not only do we help hotel employees ACT, our Yes I Can!SM beliefs allow each and every person at Radisson Blu to further make a significant difference to the guest in their own unique and special way. By honing in on each person’s innate character and abilities, Radisson Blu hotel staff can better serve our guests from the heart.

Enabling and empowering, Yes I Can!SM guides us to meet any challenge and identify every opportunity. Hotel staff are empowered to flex and provide the right solution whatever the guest need’s might be. It is a mindset for hotel employees and a means to encourage guest loyalty. And it is a complete commitment to everything guests expect from a world-leading hotel brand.

It’s our special Radisson Blu 100% Satisfaction Guarantee. If a guest isn’t satisfied with something during their stay, we’ll solve it. It’s guaranteed.

Y E S I C A N ! S M I S O U R W AY O F L I F E

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T H E 3 6 0 º W O R L D O F R A D I S S O N B L U

F R E E I N T E R N E TRadisson Blu’s view on Internet is simple – and has been since 2005. It’s free! All hotel guests, meeting and event delegates and any other consumers visiting Radisson Blu will have access to fast internet at no charge.

S U P E R B R E A K F A S TBreakfast is the most important meal of the day, creating the last impression a guest has of a hotel before departure. Super Breakfast features a sense of place, an emphasis on quality, a focus on healthy options and of course a beautifully designed presentation.

O N E T O U C H A P POur cutting edge Radisson Blu One Touch app puts all hotel services, requestable items and key hotel information about the local area right at the guest’s fingertips. One Touch also includes a savvy meetings & events app free for use for all meeting planners.

B L U P L A N E T R E S P O N S I B L E B U S I N E S S Our Blu Planet initiative has a specific focus on conserving and protecting the earth’s priceless water supply: Radisson Blu and water are natural partners. Through our Blu Planet programs and tools, hotels and our guests are encouraged to reduce water use and consumption.

E X P E R I E N C E M E E T I N G SRadisson Blu’s concept for meetings & events, Experience Meetings, harmonizes the meeting essentials: Brain Box breakout rooms, performance boosting Brain Food, Free Internet, Yes I Can!SM service, 100% satisfaction and a focus on sustainability.

S O M E T H I N G B L U W E D D I N G SRadisson Blu’s weddings program brings together dream and practical providing a distinctive offering, dialing up emotion and providing real, genuine and “in the moment” solutions through highly defined, designed hallmarks that consider the entire wedding journey.

R E S O R T C O N C E P TAt the heart of our resort concept is the recognition that in order to succeed, we must offer our guests the vacation that they want by offering a bespoke experience that is individually tailored and built around personal choice.

B L U S P A C E Radisson Blu has created a spa concept that is engaging and free of clichés. It is purposeful with a clear focus, and includes a participatory experience with a sense of control. It helps provide a genuine lifestyle integration and ultimately helps guests see spas as part of their well-being.

RADISSON BLU WATERFRONT JERSEY, UK

RADISSON BLU AQUA CHICAGO, USA RADISSON BLU SKYCITY HOTEL, STOCKHOLM-ARLANDA, SWEDEN

RADISSON BLU SCANDINAVIA COPENHAGEN, DENMARKRADISSON BLU ZURICH AIRPORT, SWITZERLANDRADISSON BLU METROPOL HELSINGBORG, SWEDEN

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P O W E R F U L LY D R I V I N G R E V E N U E

We know our business: that’s why we place such great emphasis on the systems that power the Radisson Blu brand’s revenue generating and commercial capabilities. We invest in excitingly relevant GDS, Hotel Direct, Brand Web, Social, Mobile, Voice

and OTA. The Carlson Rezidor Hotel Group’s revenue generation team now consists of hundreds of worldwide specialists in sales, revenue

optimization, e-commerce, marketing, loyalty and communications. Brand influenced revenue was 71% of 2016 Radisson Blu reservations

in the United States.*

*Radisson Blu 2017 Franchise Disclosure Document.

RADISSON BLU FRANKFURT, GERMANY

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Radisson Blu has developed a comprehensive range of industry leading tools designed to drive and capture hotel level revenue per available room (RevPAR) and maximize individual property market share. These include:

R E V E N U E M A N A G E M E N T S Y S T E MIndustry leading automated system provided by IDeaS.

R E V E N U E O P T I M I Z AT I O N S U P P O R T Two levels of support available, based on a hotel's needs, including a revenue specialist for hire program.

R E P O R T I N GSuite of interactive reports that assist in understanding and dissecting a hotel's business.

R AT E S H O P P I N G T O O L A full user interface is available for all hotels, provided by OTA Insights.

R E D I R E C T E D C A L L P R O G R A M ( R C P )An additional fee-for-service function allowing hotels to redirect their reservations to our dedicated call center facility to capture and maximize revenue opportunities. Generates incremental revenue from higher conversion rates, upselling successes and expertise in closing sales. Consistently shows year-over-year increases in average daily rates compared to hotel direct.

R E V E N U E O P T I M I Z AT I O N T O O L S

RADISSON BLU RESORT FIJI DENARAU ISLAND, FIJI

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U N L O C K T H E P O W E R O F C A R L S O N R E Z I D O R

H O T E L G R O U PWhen you join Carlson Rezidor, you don’t just join one of the world’s leading hotel groups, you join a family. A family of seven vibrant brands with over 95,000 people employed in Carlson Rezidor Hotel Group hotel systems, committed to excellence in guest service. Our passionate people provide a personalized approach to drive

results using our powerful revenue-generating engines.

RADISSON BLU AQUA CHICAGO, USA

DIGITAL PLATFORM Revenue generating radissonblu.comdriving guest visits, reservationsand conversion rates.

STRATEGIC SOURCING 150 suppliers and negotiateddiscounts that deliver hotel costsavings up to 15%.

COMPREHENSIVEMARKETING APPROACH Annual 360º brand specific plansactivated across all guest touchpointsto generate awareness and drive revenue.

CLUB CARLSON REWARDS Offering exceptional experiences, benefits,

services and privileges at over 1,000 hotels in over 100 countries worldwide, with more

than 17 million global members.

CUTTING-EDGE TECHNOLOGY Innovative technologies create operational efficiencies that drive profitability.

SHARED SERVICES Ability to share costs and leverage organizational efficiencies.

PRE-OPENING SUPPORT Customized brand marketing support

during each new property’s first30, 60 and 90 days to generate

awareness and revenue.

CREDIT CARD RATES Relationship with the top 2 global

credit card companies, providingfavorable rates to franchisees.

ONLINE TRAVEL AGENCIES Expanded online hotel exposureand global hotel reach through 25+e-channels and affiliate partners.

RESERVATION SYSTEM Elite hotel reservation system

platform that drives room nights.

GLOBAL SALES Global geographic coverage at 200+

sales events across all market segmentsto deliver top-line revenue opportunities.

RESPONSIBLE BUSINESS Our global Responsible Business strategy

and brand focus areas are highlighted throughout the guest experience.

F L E X I B L E O P T I O N S F O R YO U

Radisson Blu offers an exciting range of flexible, developer-friendly building options – based on your specific project, budget and location. We take pride in delivering successful new builds, adaptive re-uses and conversions of existing hotels.

M A X I M I Z E Y O U R I N V E S T M E N T P O T E N T I A LAt Radisson Blu, it’s personal… We individually tailor our project support for every individual owner and project. Whether you’re interested in a new build, conversion or adaptive re-use, we’ll use our unrivalled world-wide expertise to help, guide and advise you. And we’ll work with you to develop a fast and efficient process that seamlessly – and successfully – blends our vast experience in the global market with your personal vision for your own iconic hotel.

New Builds• Every project is site, market and design

specific – ensuring your development gets the focus it deserves.

• Our exacting Radisson Blu brand standards keep your hotel on track, accessing vital consuming insights and maximizing market opportunities.

• Enjoy the priceless benefits of a team who will work with you to create a beautifully-designed, well-functioning end result.

Conversion• Radisson Blu has a dynamic model for

converting properties to our award winning brand.

• Our property improvement planning (PIP) and hotel opening processes work swiftly and efficiently to help you convert an existing property into a stylishly sophisticated Radisson Blu hotel.

• We will also help ensure a smooth transition for the staff and property to deliver a true Radisson Blu experience, resulting in improved guest relations and greater overall hotel performance – ensuring all-round delight!

R A D I S S O N B L U D E S I G N E D T O S U I T Y O U …Conversion, Adaptive Re-use, New Build – whatever your location, market and unique needs: the choice is yours…

Radisson Blu gives developers all the building blocks they need to create an up and running, stylishly sophisticated hotel, totally catering to the needs of the upper upscale modern traveler and lifestyle.

Our flexible building options are fully customizable, easy to build and efficient to operate. Our fully sourced FF&E package makes both conversions and new builds simple to set up.

And our flexible, highly desirable, food & beverage options are based on specific market needs – with requirements limited to breakfast, pantry and bar.

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RADISSON BLU ZURICH AIRPORT, SWITZERLAND

RADISSON BLU OLD MILL, BELGRADE, SERBIA

RADISSON BLU METROPOL HELSINGBORG, SWEDEN

RADISSON BLU NYDALEN OSLO, NORWAY

RADISSON BLU RESORT & SPA DUBROVNIK, CROATIA RADISSON BLU NAIROBI, KENYA RADISSON BLU PALACE RESORT & THALASSO, DJERBA, TUNISIA

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I C O N I C A M B I T I O U S S T R AT E G I C

T H E S K Y ’ S T H E L I M I TRadisson Blu is confident that we can deliver the right solution, offering unrivalled hospitality

management capabilities – providing access to the best business building tools and practices from around the globe.

A unique story, a unique brand, a unique business opportunity...

Radisson Blu: it’s for you.

RADISSON BLU AQUA CHICAGO, USA

Call +1 (800) 336-3301, visit us online at carlsonrezidor.com/radissonblu or email us at development@carlsonrezidor.com

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CONTACT

A C L E A R V I S I O N F O R T H E F U T U R E

To learn more about the expansion of Radisson Blu flagship properties in prime locations, contact us now.

RADISSON BLU ES., ROME, ITALY

This offering is made by prospectus only. Minnesota Franchise Registration Number F-7614.

© 2017 Radisson Blu. All rights reserved.

Radisson Hotels International, Inc. A Delaware Corporation

701 Carlson Parkway, Suite 200, MS 8254 Minneapolis, Minnesota 55305

Telephone: (800) 336-3301 radissonblu.com