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  • Blue BookA Buyers Guide

    LittleDecember

    2014

  • datalogix

    .

    i360

    TM

    IRi

    TransUnion

    TM

    Mobile partner International partner < 3 >< 2 >

    Whats inside! Welcome to Oracle Data as a Service

    for Marketing: Data Planning Desk .................... 4

    Acxiom .............................................................. 6

    AdAdvisor ......................................................... 8

    AddThis ...........................................................10

    Affinity Answers ...............................................12

    ALC .................................................................16

    Alliant ..............................................................18

    AnalyticsIQ ......................................................20

    Arcametrics .....................................................22

    comScore .......................................................28

    Coull.com ........................................................30

    Cross Pixel ......................................................32

    Datacratic ........................................................34

    Dataline ...........................................................36

    Datalogix .........................................................38 Datalogix UK ...................................................42

    Datamyx ..........................................................44 DataXpand ......................................................46

    Dun & Bradstreet .............................................50

    Evite ................................................................52

    Experian Marketing Services ...........................56 Experian Marketing Services UK .....................60

    FinancialAudiences ..........................................64

    Forbes .............................................................66

    GfK ..................................................................68

    i360 .................................................................70

    I-Behavior ........................................................72

    IRI ....................................................................74

    IXI ....................................................................76

    Kantar Media TGI ............................................78

    Lotame ............................................................82

    Madison Logic.................................................84

    MasterCard Advisors .......................................88

    Media Source Solutions ..................................90 MeritDirect .......................................................92

    Oracle BlueKai B2B Data ................................94

    Oracle BlueKai Intent .......................................96

    Oracle BlueKai Qualified Demographic Data ....100

    Oracle BlueKai Television Data .....................102 Precision Market Insights ..............................104

    Profound Networks .......................................106

    Relevate ........................................................108

    SirData ..........................................................110 SMS Marketing Services ...............................112

    Solve Media ..................................................116

    Targeted Victory ............................................118

    TransUnion ....................................................120

    TruSignal .......................................................122

    V12 Group ....................................................126

    Webbula ........................................................128

  • < 5 >< 4 >

    Let us help compile high performing and customized segments to activate your media buys we make life easier and help you drive performance!The Oracle BlueKai Data Planning Desk is available around the globe.

    The Desk is able to service all incoming RFPs from our valued

    clients with turnaround times of under 48 hours. Together, well

    work to identify the data that best activates you or your clients goals.

    For all upcoming media campaigns, remember to incorporate Oracle

    BlueKais industry-leading data.

    Send us your RFPs and well respond quickly with a proposed audience plan

    Share any media plan & well assist in estimating impression totals

    Place our pixel on any page to analyze incoming traffic & discover the precise aggregate profile of any site visitors, then use these findings to target additional similar targets.

    Send al l inquiries to [email protected]

    to get a head-start on the competition today!

    Welcome to Oracle Data as a Service for Marketing: Data P lanning DeskEnhance Your RFP Responses with Audience Targeting Data

  • < 7 >< 6 >

    Interest

    Interests of members of the household

    Vehicle

    Make

    Model

    Year data

    Brand propensity

    Technology

    Types of devices

    Technology adoption model

    Behavior

    Charities

    Media channel preference

    Green living

    Life Event

    New parents

    New movers

    Empty nesters

    Travel

    Destinations

    Cruise

    Casino propensity

    Personicx

    Household-level segmentation product

    C ol lection MethodologyAcxiom collects publicly available information, surveys and

    information from other information providers. Our data products

    are used by companies, political organizations and non-profit

    organizations in their marketing, fundraising and customer service

    programs, both offline and online. Our data includes proprietary

    models and segmentation data based on the sources we collect.

    Use Our Data ForAudience selection and targeting, segmentation, content and offer

    customization, analytics and reporting. Our technology enables

    anonymous targeting, providing a single view of the consumer across

    devices.

    Individual Demographics

    Occupation

    Education

    Gender

    Household Demographics

    Marital status

    Presence of children

    Head-of-household info

    Financial

    Income

    Net worth

    Investors

    Real Property Data

    Home type

    Home value

    Length of residence

    Age

    Age

    Date of birth for individual and household members

    Buying Activity

    Categorized purchase history information

    Acxiom Data 101Acxiom is an enterprise data, analytics and software as a service

    company that uniquely fuses trust, experience and scale to fuel

    data-driven results. For over 40 years, Acxiom has been an innovator

    in harnessing the most important sources and uses of data to

    strengthen connections between people, businesses and their

    partners. Acxioms InfoBase data products include a collection of

    high-quality compiled consumer data products that draw information

    from the single largest and most comprehensive data repository of

    U.S. consumer data in the nation. The leading consumer data-append

    product, InfoBase Consumer Enhancement supplies consumer

    descriptive data to clients for use in analytic, segmentation and

    targeting applications across all channels including offline, online,

    mobile and television.

    Description of Data Type

    Acxiom: A Buyers GuideMobile

  • < 9 >< 8 >

    Neustar Data 101AdAdvisor, a Neustar service, is a suite of data-driven audience

    targeting solutions that start with verified, scalable offline data to

    provide portable, cross-platform online targeting. AdAdvisor enables

    precise targeting by unlocking thousands of behaviors, attributes

    and lifestyles in addition to zip code, age, and gender and linking

    them to an AdAdvisor Element. Using AdAdvisor data, you can

    target prospects most predisposed to a brand, product or service.

    AdAdvisors data comes from reliable offline data about nearly every

    US household, based on hundreds of proprietary sources. AdAdvisor

    does not track online browsing behavior, and is built on anonymous,

    privacy-friendly consumer profiles.

    Description of Data TypesAdAdvisor provides access to 159 popular Audience Groups within

    the Oracle BlueKai marketplace, and to over 13,000 audience

    attributes for client-customized targeting. Each attribute allows

    you to target a portion of the US population that indexes highly for

    a particular behavior, characteristic, opinion, or brand preference.

    For instance, Automotive Vehicle Make Chrysler identifies

    households that are most likely to own a Chrysler.

    Neustar: A Buyers Guide

    C ol lection MethodologyAdAdvisor data is collected by verifying a users real, offline

    household identity. We then associate that verified identify against

    Neustars ElementOne segmentation model. We receive over 2

    billion records per month from authoritative offline sources. These

    offline sources include market research data, retail purchase

    behaviors, demographic providers, and national panel data. Through

    a proprietary verification process, this information is aggregated and

    standardized within our ElementOne Analytics Platform. The result

    is a highly accurate segmentation that reveals this users consumer

    behaviors, propensities, and demographics.

    Use Our Data ForTop 5 use cases for AdAdvisor