blue book - pr newswire · 2013. 10. 21. · 2013 truck sales 2012 truck sales 2013 housing starts...

Automotive Insights from Kelley Blue Book

BLUE BOOK New-Car Market Report MAY

2013

Natalie Kumaratne | Public Relations Coordinator949.267.4770 | [email protected]

Brenna Robinson | Public Relations Manager949.267.4781 | [email protected]

Kelley Blue Book Public Relations Contacts:

In This Issue:

Joanna Pinkham | Senior Public Relations Manager949.268.3079 | [email protected]

NEW-CAR MARKET ANALYSIS:

April Sales Up 8.5 Percent as Seasonally Adjusted Annual Rate (SAAR) Drops to 14.9 Million- Alec Gutierrez, senior market analyst, automotive insights, Kelley Blue Book

NEW-CAR MARKET ANALYSIS April Sales Up 8.5 Percent as Seasonally Adjusted Annual Rate (SAAR) Drops to 14.9 Million

Full-Size Car Segment Continues Descent

Lincoln MKZ Sales Surge as Inventory Woes Ease

Compact Crossovers Driving Industry Growth

Full-Size Pickup Truck Sales Buoyed by Strong Construction Sector

Mid-Size Pickup Sales Slowing, Tacoma Stays Strong

Mid-Size Sport Utility Sales Low, Stable

Camry Remains Atop Ultra-Competitive Mid-Size Segment for Now

Chevrolet Sonic Takes the Lead in Subcompact Sales

Toyota Prius: April Sales Fail to Surpass 2012 Figures

Ford Focus: April Sales Continue to Climb Year-Over-Year

Hyundai Leads Compact Car Segment in Market Share0

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Daily Sales Rate Up 4.2 Percent in April

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Source: Kelley Blue Book Automotive Insights

Chintan Talati | Senior Director, Public Relations949.267.4855 | [email protected]

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• Sales improved only 4.2 percent in April, which is well below the pace through the first quarter.

Although growth hAs slowed, sAles Are up 6.9 percent yeAr-to-dAte And remAin on pAce to hit our AnnuAl forecAst of 15.3 million units. modest improvements in the economy will keep sAles steAdy through the rest of the yeAr, in Addition to present pent-up demAnd, increAsingly fAvorAble credit conditions And top-notch product offerings.

-Alec Gutierrez

2 BLUE BOOK New-Car Market Report MAY 2013

NEW-CAR MARKET ANALYSIS:continued

Full-Size Car Segment Continues Descent

Lincoln MKZ Sales Surge as Inventory Woes Ease

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Full-Size Car Segment in Decline


• In April, full-size cars declined to 3.3 percent market share of the industry, with sales falling 10 percent from April 2012. Year-to-date, the full-size car segment is down 1.2 percent, which is far behind the overall industry’s 6.9 percent increase.

• The full-size car segment could see strength in the next few months, following the April introductions of the redesigned Chevrolet Impala and Kia’s all-new flagship Cadenza sedan.

• The recently redesigned Toyota Avalon continued its successful run in April, as sales more than doubled from one year ago. Since January 2013, the Avalon is up nearly 85 percent.

“In the long term, we don’t believe full-size cars will improve market share,” said Gutierrez. ”Instead, we expect market share to flatten out in the 3 to 4 percent range. Full-size cars don’t present a compelling value proposition for most since mid-size sedans offer similar space and utility with greater fuel economy for less.”

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Lincoln MKZ Inventory Improving

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Lincoln MKZ Sales Rebound

Source: Ford Motor Co. Press Releases

“Following months of production delays and lengthy quality inspections, Lincoln MKZ inventory improved, marking its best ever month of sales and pointing toward a brighter future for Ford’s luxury division,” said Gutierrez. “Although Lincoln was off to a slow start through Q1, it finally has enough product on the ground to satisfy demand.”

• Average transaction prices for entry-luxury cars in April increased 1.8 percent to $37,778, while transaction prices of the Lincoln MKZ increased by 11.5 percent.

• In April, entry-luxury car sales increased 13.9 percent from last year on strong numbers from the Lincoln MKZ and Lexus ES. Since January, the entry- luxury segment is up over 10 percent, with sales being led by the Mercedes-Benz C-Class.



Compact Crossovers Driving Industry Growth

Full-Size Pickup Truck Sales Buoyed by Strong Construction Sector

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Monthly Full-Size Pickup Truck Sales Volume and New Housing Construction Starts

2013 Truck Sales 2012 Truck Sales 2013 Housing Starts 2012 Housing Starts

Source: Kelley Blue Book Automotive Insights, U.S. Census Bureau New Residential Housing Units Started (Not Seasonally Adjusted Total Units)

Make Model Apr-13 YTD 2013 YOY % ChgYTD YOY %

ChgHonda CR-V 26,519 91,893 12.2% -6.4%Ford Escape 25,826 98,809 52.0% 30.7%Chevrolet Equinox 20,965 79,834 14.7% 14.3%Toyota RAV4 18,541 59,954 22.0% 8.9%Nissan Rogue 11,904 46,200 39.0% -5.4%Subaru Forester 9,366 30,510 65.3% 35.4%GMC Terrain 7,964 34,770 1.6% 15.8%Mazda CX-5 6,262 24,073 77.8% 220.7%Jeep Patriot 5,792 24,789 10.1% 16.8%Jeep Compass 4,465 16,468 23.5% 29.4%


• April was another big month for compact crossovers, as sales increased 28.9 percent from last year and market share grew to 12.9 percent of the industry; an all-time high. The total 165,264 units sold was the second highest total ever, trailing only March of this year.

• Sales gains were paced by the Ford Escape and Toyota RAV4, both of which were redesigned for model-year 2013. However, each of the top 10 models in the segment posted year-over-year increases in April.

• Transaction prices also increased within the segment, climbing 3.3 percent to $26,765. Prices on the Escape jumped 5.5 percent to $28,831, while the RAV4 transacted 4.6 percent higher than last year at $27,025.

“Sales of full-size pickup trucks are closely tied to new home construction starts and with new home starts on the rise, we expect continued growth in the pickup segment,” said Gutierrez. “This is great news for manufacturers since pickup trucks tend to be the most profitable vehicles by a significant margin.”

• Total year-to date sales of new full-size pickup trucks are 20.2 percent higher at the end of April 2013 than April 2012.

• Total new housing starts in 2013 are well above 2012 levels, ending 47 percent higher in March 2013 than March 2012.


Mid-Size Pickup Sales Slowing, Tacoma Stays Strong

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Mid-Size Sport Utility Sales Low, Stable

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• Several manufacturers have ended production of their mid-size pickup models, and sales for the segment are in decline.

• As total sales for mid-size pickups decreased, the Toyota Tacoma and Nissan Frontier noticeably increased their market share within the segment. The Tacoma rose from 38 percent share of total sale in January 2012 to 64 percent in April 2013. The Frontier rose from a 16 percent share to 25 percent during the same period.

• While segment sales have dwindled overall, the Tacoma has seen a healthy increase in sales volume so far this year with 52,438 units sold through April, a 22 percent increase year-over-year, while Frontier sales declined slightly to 17,333 units, a 5 percent decrease year-over-year.

• While the mid-size sport utility segment is down 5 percentage points from 2007 market share levels, it seems to have found an equilibrium point at around 2.5 percent of market share.

“This year is trending right in line with last year’s market share numbers and we expect this to continue throughout the year,” said Gutierrez. “As consumers and manufacturers look more closely at fuel-economy, the number of mid-size sport utility models has dwindled from 20 models in 2007 to only eight models in 2013 with no new model introductions in sight.”


Camry Remains Atop Ultra-Competitive Mid-Size Segment for Now

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• The Toyota Camry remains atop the segment although the Honda Accord, Nissan Altima and Ford Fusion have significantly closed the gap. Although the Camry is up year-to-date, Accord led the segment in April, while Altima led in March.

“With so many competitive offerings now available to consumers in the mid-size segment, the Camry is expected to lose ground to the Honda Accord, Ford Fusion and Nissan Altima,” said Gutierrez. “The Ford Fusion has made tremendous strides in the previously Japanese dominated mid-size segment. The success of the Fusion highlights how quickly consumer perceptions can change once a manufacturer introduces a top notch product redesign.”

13-Apr YTD YOY YTD YOYAccord 33,538 121,965 -5.20% 26.40%Camry 31,710 132,540 -13.90% -6.80%Fusion 26,722 107,280 23.70% 25.40%Altima 21,991 108,943 35.40% -3.20%Malibu 21,734 70,913 -0.80% -11.90%Sonata 16,077 63,362 -21.70% -16.30%Optima 14,678 53,491 33.20% 15.30%

New Mid-Size Car Sales Top Seven Mid-Size Sedans Sales in April:

• The leader for April was the Honda Accord.

• Year-to-date, the Accord is up 26.4 percent year-over-year, while the Camry is down 6.8 percent.

• Year-to-date, the Fusion also had a significant improvement of 25.4 percent year- over-year.

• With the Camry now facing stiff competition, the Honda Accord is poised to potentially overtake Camry for segment leadership with the Fusion and Altima not too far behind.

Chevrolet Sonic Takes the Lead in Subcompact Sales

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Subcompact Vehicle Sales

- Hyundai Accent

- Ford Fiesta

- Kia Rio

- Chevrolet Sonic

- Nissan Versa


Make ModelMarket Share

Chevrolet Sonic 15.30%

Nissan Versa 13.40%Ford Fiesta 11.40%Hyundai Accent 8.90%Kia Rio 8.50%Honda Fit 8%

• In April, the Chevrolet Sonic overtook the Nissan Versa in small car market share, selling 8,151 units for a substantial 18 percent increase month-over- month against the Nissan Versa’s 7,155 units sold, or a 55 percent decrease from last month.

“Nissan Versa sales most likely plummeted in April due to a shortage in inventory following the ramp-up in sales in February and March,” said Gutierrez. “The Versa will likely bounce back and regain its No. 1 spot in the segment due its low price point, which is especially appealing to subcompact buyers.”

Top Six Subcompact Vehicle Market Share:


Toyota Prius: April Sales Fail to Surpass 2012 Figures

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Toyota Prius New-Vehicle Sales



• Toyota Prius new-car sales in April 2013 failed to surpass year-over-year sales figures. Toyota Prius new-car sales dropped 10.2 percent month-over-month with an even larger 21 percent decline year-over-year.

• The large drop in sales is most likely due to lower fuel prices and an increase in fuel efficiency from its gas-powered competition.

“The Toyota Prius still commands a dominating 69 percent market share, far outpacing the rest of the hybrid segment,” said Gutierrez. “The Ford C-Max, its closest competitor in terms of market share, only holds 12.5 percent of the hybrid market.”

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Ford Focus: April Sales Continue to Climb Year-Over-Year

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• Ford Focus new-car sales for April beat year-over-year sales by an impressive 16.1 percent, or 3,132 units.

“Despite the Focus declining 9.5 percent on a month-over-month basis, it still managed to outperform the compact car segment as a whole, which was down a more than 12.1 percent month-over-month,” said Gutierrez.


The statements set forth in this publication are the opinions of the authors and are subject to change without notice. This publication has been prepared for informational purposes only. Kelley Blue Book assumes no responsibility for errors or omissions.

Hyundai Leads Compact Car Segment in Market Share


About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co., Inc. is a wholly owned subsidiary of AutoTrader Group.

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Compact Car Segment - Vehicle Sales by Make - Ford - Honda - Hyundai - Toyota


• In April, Hyundai overtook Toyota for largest market share within the compact car segment.

“Despite a month-over-month decline in compact car sales, Hyundai was able to gain the top spot in market share due to slight share increases in both the Elantra and Veloster, but most importantly due to a significant drop in the Toyota Corolla from 14.3 percent market share to 12.6 percent, or a 22.8 percent drop month-over-month,” said Gutierrez.

http://www.kbb.com

blue book - pr newswire · 2013. 10. 21. · 2013 truck sales 2012 truck sales 2013 housing starts...

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