Social Media

#instainfluence

INFLUENCE IS THE NEW ADVERTISMENT

#instainfluencers

Big Business• Influencer marketing is going to continue

to be big business for Instagram– Research finding - Influencer marketing 11%

more effective than banner ads– Mobile and ad revenue expected to hit $3

billion by 2017 (10% more than Facebook)

#INSTAINFLUENCERS

Sources: "For Brands, Your Instagram Feed Is Better than Vogue or Time." CNBC. N.p., 21 May 2016. Web. 18 July 2016. http://www.cnbc.com/2016/05/20/the-power-of-instagram-brands-eye-more-social-media-influencers.html.

Smith, Erin. "Influencer Marketing - The Best Banner Ad Alternative."TapInfluence. N.p., 13 June 2016. Web. 18 July 2016. <https://www.tapinfluence.com/blog-influencer-marketing-best-banner-ad-alternative/>.

Why Does It Work?

• Mental connection: Users view influencers as regular people with trusted opinions instead of celebrities

• Amped up word of mouth: Larger followings = greater reach

WHY DOES IT WORK

Case Study

• #lethawaiihappen– Collaborated IG influencers– Highlighted “off the beaten pathDestinations”– Generated 100K user-generatedand sponsored posts

CASE STUDY

"Instagram Marketing Case Study: Hawaii's Tourism Campaign." Mediakix Influencer Marketing Agency + Platform for Brands. MediaKix, 11 May 2016. Web. 18 July 2016.