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25th July 2011, The Intercontinental Johannesburg

Sandton Towers, Sandton in Johannesburg

27th July 2011, The Lagoon Beach Hotel,

Milnerton in Cape Town

Workshop Facilitator:

Dr. Zunaira Munir

Blue Ocean Strategy

One-Day Hands-on Workshop

Break Out of Red Oceans of Bloody Competition and Create Blue Oceans of

Uncontested Profitable Growth.

°Blue Ocean Strategy is the best-selling book that launched a worldwide revolution in Business Strategy.

°Instead of trying to beat the competition, BOS focuses on making it irrelevant by creating uncontested market spaces.

°BOS is the strategic alignment of Value, Profit and People Propositions to systematically maximize opportunities while minimizing risks.

°BOS is the result of a decade long study of 150 strategic moves spanning more than 30 Indus-tries over 100 years (1880-2000)

°BOS offers a set of methodologies, tools and frameworks that makes it a structured, learnable system.

°BOS covers both strategy formulation and strategy execution.

° How to recognize limitations of

their existing approach to growth and profitability

°How to generate new strategic growth°How to drive costs down while

simultaneously driving value up °How to identify noncustomers and

convert them into customers °How to apply the practical tools and

frameworks of Blue Ocean Strategy

°Assess its current strategic landscape and draft a blue ocean strategic course of action.

°Move from productivity to creativity managment for achieving sustainable profitable growth in the future

°Build a creative management team that makes the competition irrelevant for your organization

°Eliminate and reduce redundant costs from your system while creating new value for your customers and stake-holders

°Reconstruct industry boundaries to create new demand for your products and services

°

What is Blue Ocean Strategy (BOS)?

What do participants learn?

How does the Organization Benefit?

Blue Ocean Strategy (BOS)Blue Ocean Strategy (BOS) Maximizing Opportunities While Minimizing Risks

Program Content

Methodology

PART I Getting Started: The Strategic Logic of Creating Blue Oceans

°Creativity vs. productivity. Can Creativity be taught?

°Blue Ocean Strategy vs. Competition based strategies

°Blue Ocean Strategy vs. Innovation

PART II Moving from Thought to Action: Blue Ocean Strategy Formulation and Execution

°The systematic methodology of formulating and executing Blue Ocean Strategy

°Minimizing risks and maximizing opportunities with Blue Ocean Strategy tools and Frameworks

°Using the Strategy Canvas to analyze your current strategic landscape and to chart your future strategy

°Using Six Paths to think systematically across conventional boundaries of competition

°Applying non-customer thinking to identify new sources of profitable growth

°Ensuring commercial viability of Blue Ocean Ideas with the Blue Ocean Strategy Business Model

°Building execution into strategy with Tipping Point Leadership and Fair Process

PART III Visual Awakening and Exploration : Hands on Exercises

°Exercise 1: Drawing the As-Is strategy canvas°Exercise 2: Identifying blocks to buyer utility on

Buyer Utility Map °Exercise 3: Exploring future options with the

Four Paths Framework and ERRC Grid

°This BOS One –Day workshop will get your

executives and senior managers on creating Blue Oceans of profitable growth for your organization.

°The program is based on situational exercises, real case-studies, and group & interactive individual ex-ercises to ensure that participants not only grasp the theory but also learn to apply it practically.

°Break out groups work on interactive exercises to apply Blue Ocean Strategy methodology and tools to assess their current strategy and to draft a new strategic course.

"Your talk on Blue Ocean Strategy is a source of inspiration as we clarify our thinking about where we want to be and how we plan to get there. I have referred back to the materials on a number of occasions and found them to be of great help in formalizing our thoughts." -

CEO

Coca-Cola Japan

"The presentation on Blue Ocean Strategy was not only well received but extremely timely as we are reevaluating our future course of action for growth. Our group enjoyed your presentation, not only for the very valuable content but also for your preparation, materials and delivery. The discussion on Blue Ocean Strategy was well communicated with examples which clarified concepts and helped internalize them. Your demeanor was friendly and approachable that encouraged the audience to actively participate and ask questions." -

VP HR & Corporate Affairs, RJ

Reynolds Tobacco (CI) Co.

"Within the first year of applying Blue Ocean Strategy, we zipped past office equipment giants like Best-Buy, Office Depot and Staples in nationwide sales of videoconferencing equipment, electronic whiteboards and shredders." - CEOClary Business Machines

"You inspired and encouraged entrepreneurs to initiate deep analysis within their companies and industries when they had minimal prior knowledge of strategic management." - President Conexion Global Medellin, Columbia

What the clients have said:

"Thank you very much for your insightful presentation on Blue Ocean; the group was very excited about the topic and really carried the main points with them through the rest of the conference. Thanks so much for making our conference a success"- Deloitte Consulting LLP, Chicago, IL

Dr. Zunaira Munir.

°The training sessions are led by Dr. Zunaira Munir. She is a Senior Member of the Global Blue Ocean Strategy Network and works directly under Professors Chan Kim and Renee Mauborgne (Founders of Blue Ocean Strategy) on various Blue Ocean Strategy projects and initiatives worldwide. With a client list that reads like a who's who in business, she trains organizations that are eager to grow and willing to innovate.

°She has a PhD in Innovation Management from Wuhan University of Technology , China. As Chief Strategy Officer for her family's business, she has played a major role in taking Clary Business Machines to the top 31% of America's 5000 Fastest-Growing Private Companies. As an educator , Dr. Munir has taught undergraduate and graduate courses for over six years at several universities in Pakistan. She is now engaged in bringing Blue Ocean Strategy to University of California—Irvine, University of San Diego and San Diego State University. As a researcher her work has been widely published internationally. Her upcoming book, Key Concepts in Innovation, is being published by Palgrave McMillan.

°Having lived, studied and worked in five continents of the world, Dr. Munir has extensive experience in global business envi-ronments. With a command of English, Urdu, Hindi and Mandarin, she is a dynamic presenter and trainer with a fascinating multidisciplinary and multicultural view.

“Blue Ocean Strategy has great relevance for corporations doing business in Africa. The topic, particularly in South Africa where both business and government are looking to resolve pressing socio-economic issues, can offer new perspectives on how strategy is formulated and executed. The workshop will challenge the participants to initiate their own blue ocean ideas.” - Global Blue Ocean Strategy Network Member Dr. Zunaira Munir

Quote/Note from Dr. Munir

Blue Ocean Strategy Clients

25th July 2011, The Intercontinental Johannesburg Sandton Towers, Sandton in Johannesburg & 27th July 2011, The Lagoon Beach Hotel, Milnerton in Cape Town

Please complete this registration form and fax it back to Mark +27 86 653 8359

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