blue ocean strategy example
DESCRIPTION
This is an example of Blue Ocean Strategy for a new Cinema industry against an established Cinema.It is still in draft version.TRANSCRIPT
BLUE OCEAN STRATEGY CANVAS
High
Medium
In
tegr
ate
d R
esta
ura
nt
Hea
vy F
oo
d
Gam
e St
atio
n
Foo
d D
eliv
ery
Snac
k V
arie
ty
B
igge
r Sc
ree
n a
nd
Au
dio
S
egm
enta
tio
n (
Bet
ter
Pri
cin
g)
On
line
Tick
etin
g
Gra
nd
eur
Lob
by
Sn
ack
Co
rner
(P
rice
)
El
ectr
on
ical
ly A
dju
stab
le S
eats
Hyp
erst
atio
n
S
cree
ns
in t
he
wai
tin
g lo
un
ge
Eliminate Reduce Raise Create
Low
Cinemaxx Cinema21