blue sea public relations

8/13/2019 BLUE SEA PUBLIC RELATIONS

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BLUE SEA

Public Relations

Blue Sea Public RelationsIndiana Wesleyan University

4201 S Washington StreetMarion, Indiana 46953


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Blue Sea Public Relations

Mike BruceAgency Director

[email protected]

Jordan PresnellIntern

[email protected]


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Memo to Client

Ms. Natalie NelsenWildcutz SalonIWU, Marion, IN 46953

November 26 th, 2013

Dear Natalie,

Thank you for your willingness to work with Blue Sea Public Relations this semester. My goalwas to develop a mutually beneficial relationship not only between our firms, but also betweenWildcutz and the Indiana Wesleyan Student Body. I wish for nothing more than to furthermoredevelop your mission and vision at this institution. Through research and communicationscounseling, my vision is to enable a successful and positive reputation for your salon.

Blue Sea Public Relations is an independent firm developed at Indiana Wesleyan University.

Mike Bruce847-431-1136; [email protected]

Within the first few weeks, I worked with you to discuss Wildcutz background and currentcommunications efforts. Then I identified the primary communications goals of Wildcutz, andthe obstacles that prevent you from achieving your goals. Based on this information and myresearch, I developed a strategic rebranding proposal for a re-release of Wildcutz this Spring2014. This proposal will be outlined in written form and presented to you orally.

The proposal outlines strategies and tactics for a campaign in addition to a background analysisof Wildcutz. A supplementary calendar and budget is included at the end with estimations of thetime and monetary expenses incurred in the execution of the campaign. I will provide non-

binding communication consultation strategically designed to achieve your communicationgoals.

I hope you find my advice to be engaging, effective and creative. If you have any questionsfollowing this proposal, please contact me once more to aid with a supplementary response. I amalso here to address any concerns you may have. I can be reached by telephone or email.

Thank you again for giving me this hands-on experience. I hope my research and ideas will help

you develop a stronger relationship with the student body at Indiana Wesleyan University.

Sincerely,

Blue Sea Public Relations

Mike Bruce


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BACKGROUND

MissionTo provide cosmetology services and a relaxing experience to the IWU community at reasonable

prices.

VisionTo sell product and continue to reach the female population at IWU, while retaining and growingthe male cliental.

Core Values

Excellent ServiceUnique salon experienceRelationshipsApproachability

Salon History

Student run since 2006. It was originally a project to form a business plan for a hypotheticalcompany, this plan eventually turned into a reality. It is now under the Devoe Division ofBusiness at Indiana Wesleyan University. Business students employed at Wildcutz take on fullmanagement responsibilities which get passed on every year.

Organization

Natalie NelsenSalon Manager

p: (217)816-3141e: [email protected]


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Current Communication Efforts

Online content (wildcutz.weebly.com) Social media: Facebook, Instagram Print Advertisements in Campus Mail

Daily Development Emails Window Advertising

Evaluation of Communication Efforts

Wildcutz currently employs very few media techniques to reach its publics. The currenttechniques do appropriately reflect the communication consumption habits of the targetedaudiences. Most of the publicity comes from advertisement on the primary window, along withweekly daily development emails. As a result, Wildcutz controls all of its messaging systems.However, the simplicity has become overused, and the possibility of limited reach is apparent.

Currently, the messages are not being tailored to effect the emotions and trust of the student body. The key publics are students aged 18-25, yet they are not being reached in an effective andefficient manner. Extensive primary research provides for an understanding of consumerconsumption behaviors and communication patterns. Blue Sea Public Relations will conductqualitative research to increase understanding of key publics. Key message points will bedeveloped around research findings.

Communication efforts on campus are not very costly, which is beneficial to this institution. Theinclusion and rebranding of Wildcutz will allow for ROI to be effectively evaluated. New socialmedia marketing presents cost-effective communications techniques, as well as the ability toconnect with the current publics. Trending software can also define and analyze communicationefforts during the review. The inclusion of paid advertisements in the Sojourn, as well as

potentially developing a Wildcutz app for IOS and Android would aid in the development of thesalon. Blue Sea also advises Wildcutz to take advantage of Testimonials to aid in restructuring

public image of the salon. The additional use of Instagram and Pinterest provides a possibility ofengaging in two-way communication that is both measurable and affordable to your current

public.


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SWOT ANALYSIS

ResearchPrimary

Before developing the public relations re-branding proposal for Wildcutz, I carefully reviewedthe information given to me to identify the goals and objectives for the rebranding campaign. Ialso referred to the salons website to obtain valuable inf ormation that would help me in thedirection of the campaign.

Hypothesis

To research and identify a rebranding proposal that would best meet the goals and objectives increating a new image for Wildcutz and creating a reputable business for the student body atIndiana Wesleyan University.

Goals and Objectives

Primary research goals and objectives included researching the target public. Before movingforward with the direction of the campaign, it was necessary to determine what media outlet

SEmployee Talent,Effeciency,Personality, Relationships,

Services (Mani-Pedi), Staff isexperienced

W Consistency in services, Mis-managment

of Information,Intentionality betweenstaff, work schedules, Communication

efforts, Time management,Committment , Lack of visibility, limited

funds, Young Staff

O New reach to under-classman,Relationships with returning

customers, Potential to sell products,Community, Marketing- Social

media, McConn Slides, Establishbeneficial Events, Increased business

development

T Mike Pattengale, JayFenderson, Male Populationtaking matters into their ownhands, Past Reputation from

Upper Classman, Home Salons


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would best fit the nature of Wildcutz to effectively reach the target public. Based on the goals ofWildcutz, I know that men and women between the ages of 18-25 would be receptive to anyresearch for the rebranding proposal. This public is constantly focused on public image, howeverdue to the current reputation of Wildcutz in the student eye, are hesitant to trust the salon. Theyare, in fact most excited about searching for affordable salon experiences.

Secondary research goals and objectives included finding out what people currently think ofWildcutz. My focus group with current male and female students revealed opinions on marketingand other student organizations as a whole at Indiana Wesleyan. They also revealed what theywould like to see to improve their attraction to the school itself. Drawing from my researchresults, I was able to draft key message points that will be important in communicating about thesalon, as well as tactics and objectives that will increase awareness for the new image ofWildcutz for future students.

Research Methodology

First, I conducted a random sample by choosing 20 students, both male and female, from thecampus mailbox address book at the post office. I then contacted them to inform them of myinterest in hosting a focus group. After corresponding with all members, I was able to construct adate and a time to conduct the focus group on October 31 st, 2013. I prepared by creating a focusgroup protocol that outlined the general script and guidelines for the focus group.

Procedures of Data Analysis

The focus group was audio recorded to provide insight into the verbal behavior and responsesfrom the students. In addition, there was one moderator and one note taker. I later transcribed thefocus group and analyzed the responses. This allowed for me to find out specifically what thestudents would like to see in a future Wildcutz salon on campus.

Strengths

In depth, descriptive answers Open ended and closed questions Opportunity to see nonverbal communications Immediate feedback Flexibility in structure

All information was gathered at once

Limitations

Moderator can bias responses with non-verbal communication and tone of voice Time restriction Not entirely representative of the sample population of IWU


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Protocall

Logistics:Who: I am a Senior PR major from Indiana Wesleyan University running a PR

campaign for the student run business Wildcutz.What: A focus group to learn more about the impressions and opinions Wildcutz givestowards students in the Marion area.Where: Womens TOHO 458 When: October 31 st, 7:15 PM

Qualifiers:Male and Female college students aged 18-22. May or may not have used Wildcutz

services beforeMale and Females who intend on getting a haircut13 Participated 11 Females 2 Males

IntroLed by focus group Moderator, Mike Bruce

Hello! My name is Mike Bruce and I am hosting a focus group discussion on behalf of Wildcutz,our on campus salon. I want to thankyou for coming out tonight, please feel free to enjoy thecookies I have prepared for you as you enjoy your time in the conversation.

As I mentioned before, I am a senior Public Relations major at Indiana Wesleyan University. Iam working on rebranding Wildcutz, and will continue to inform you of what you will be doingtonight.

Who has ever been in a foc us group before? Okay, thats not a problem, I will explain some ofthe rules and what we will be talking about very soon.

Ultimately, I want to hear from everyone, so please try to speak out when you can. There is nospecific order to answer any of these questions, and everyones opinions are extremely valuableto me.

I am hosting this, because I am interested in learning about the reason why Wildcutz has theimage that it does on campus. By hosting this group, I hope to learn how to shape these opinion sin a way that can improve the salon, and lead them to success in the near future. This study is forresearch, and I look forward to hearing your responses soon.

I will be voice recording this piece; however I need your consent in order for it to be legal. Letme know if you are uncomfortable with this, or do not approve. That is it! Enjoy your treats, andlets begin!


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I. Intro Questions:

Name, MajorHow many years have you been attending Indiana Wesleyan University?How did you first hear about Wildcutz? What is the first thing that pops into your mind when wesay Wildcutz?Have you been to Wildcutz before? If no, where or who do you go to for a haircut?Do you shop online?Will you most likely shop online for haircare products this next month?What brands do you typically purchase at a salon or at the store for hair care?Will you be getting a hair cut within the next month?How many hair cuts do you get per year? Do you get one before or after going home? Beforemajor holidays or events? Will you before Thanksgiving or Christmas?What types of coupons do you use? What types of perks do you like a business to have?

II. Current Emotions:If you were to describe Wildcutz to your friends outside of school, what would you say? If astudent was shadowing you for a day, what would you tell them?

III. Rebranding Questions:Did you know Wildcutz offers nail care, manis pedis? Did you know you could spend your

birthday there as well?How much money are you willing to spend at a salon? How much money are you willing tospend at wildcutz?Does atmosphere make a difference in a salon?Do you think Wildcutz needs to improve their atmosphere?Have you ever been inside the salon?What would you like to see at this location?What do you think their top quality is?What do they need to improve?If you could change anything about Wildcutz, what would it be?If Wildcutz rebranded themselves, would you be more inclined to test the waters.

IV. Social Media:What types of status updates would encourage you to participate? What would you share on yourown wall?If you could manage the Wildcutz page, what would you change? How would you increase

participation/likes?Do you look at a FB page before you visit a business? What do you look for during your search?Wha t would draw you to like a companys facebook page? Do you believe instagram is beneficial to Wildcutz

V. Promotions:What has been the most effective advertising you have seen on campus for any event?Billboards, internet, letters, advertisement, campus mail?What is the most exhaustive?What would you like to see more of?


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If there was a fundraiser for a certain benefit like cancer, would you be more inclined to participate?If they offered one free haircut for first time students would you go?What types of promotions do you like best?What events would you plan around Wildcutz, if you could?

Conclusion:

I am conducting this research so I can design a more well informed campaign for Wildcutz. Yourresponses will help us improve the overall reputation the organization has on campus. Thankyou!

Executive Summary of Research

Summary of Focus Group

Setting:

13 Males and Females Participated Student 18-22 Hosted in female TOHO Moderator sat in middle of room Participants sat on couch and chairs

Results:

Quantitative Results:

2 out of 13 had actually been to Wildcutz 3 out of 13 shop online for Haircare products 6 out of 13 get haircuts 3 or less times per year 7 out of 13 get haircuts 3 or more times per yer 7 out of 13 did know Wildcutz offered mani-pedi 13 out of 13 did not know you could spend birthday at salon 5 out of 13 would spend 15 dollars or less on a haircut 8 out of 13 would spend 20 dollars or more on a haircut

13 out of 13 believe Atmosphere makes a difference in a salon 9 out of 13 believe Wildcutz needs to improve their atmosphere 3 out of 13 have ever been inside the salon 6 out of 13 would go to Wildcutz for free haircut first time 13 out of 13 would go to Wildcutz for a free mani-pedi 13 out of 13 wait to go home to get their haircut


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Quantitative Questions towards Social Media:

2 out of 13 respond to questions on Social Media 2 out of 13 have engaged in hacked status updates (responsibility) 5 out of 13 share personal accomplishments on their own wall

2 out of 13 share funny stories on their wall 1 out 13 ask questions on their own wall 3 out of 13 post photos on their own wall 5 out of 13 look at the Facebook Page before visiting a business 13 out of 13 would Google the business before visiting 13 out of 13 Agree Instagram is beneficial

What types of perks do you like a business to have:

Free stuff Cards where every few haircuts are free Anything that keeps me coming back Points that keep growing (rewards) Expertise Pink Strips or deals that benefit a cause Cheap

What would make you not go inside Wildcutz?

Its really small There are people who arent working or getting a haircut No one knows how it works. Appointments etc. Advertising is focused towards women Not enough advertising

Top Quality of Wildcutz:

Convenience

What would you change?

Having someone with more experienceadults. Better word of Mouth Free Haircuts for different promotions Free bottle or sample of shampoo after each haircut Something specifically aimed towards men Maybe have guys working there


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Put something in front of window

What would make you more inclined to try it out?

Take a survey, take a dollar off a service

Try something unique, take money off service Play music!! Happy Hour! Changing the name Hiring edgier stylists that give credibility Call it Cutting Edge Lighting and Atmosphere The Windows are a huge concern Love Window Advertisement

Generally, Most effective Ads on Campus:

Personal Interactions: word of mouth Res-Life personal invites Sac Weekend- Colorful signs around campus Random and Mysterious signage around campus Little pair of scissors in the mailbox with coupon Free samples inside the mailboxes Table outside of organization with samples

Handwritten Notes Personal Notes after you attend Everything the first time you go is Half Off, then you recommend someone and that

person gets half off a service

Generally, Most exhaustive from of advertisements on Campus:

Facebook Daily Developments Email

Invites to Like pages Mail

What else would you like to see at Wildcutz?

More Music Disco Ball (Make it Unique with Lights etc.) More relational, making it fun to go to


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Social Media

What makes you look at a Businesses Page:

When you cant see it, its private

Personal Connection When theres a promotion involved Cool Haircut of the week or month Sharing Peer Photos to build credibility

Instagram:

Credibility through Offers and Photos!

More suggestions:

Have a table at Taste of Marion Also support people on Campus with personal needs Television inside (More Guy Friendly) Male Presence is Huge Applications for hire at Taste of Marion Do ombres, very popular and girls would trust Wildcutz to do so! Actual Pedicure chair Sheer Curtains Work with tour guides

SECONDARY

The secondary research I was able to gather includes information that was gathered from socialmedia, and the Wildcutz website, as well as past articles from the Sojourn. Social media fromWildcutz target one specific audience and primarily include coupons, and extremely generalinformation. The Wildcutz website is user-friendly and provides an option for students to get toknow the staff, as well as create appointments. Products and other salon services may be viewedhere as well. Wildcutz also has a tab on the Wildcat Website for student run organizations and

businesses on campus. This information would give a potential student a link to the currentWildcutz website. There is not a current blog or brochure available. A successful research toolthat I was able to use was the search option on the Sojourns website. It helped me define the pastand current attitudes of students on campus since its opening in 2009. All of my secondaryresearch was used as a planning tool in putting together the final product for the current proposal.


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CORE PROBLEM STATEMENT

Action Plan

GOAL: To raise awareness of Wildcutz and their services to key publics.Objective: Increase profit margins for Wildcutz by 30% during rebrand -opening

Strategy 1: Media Engagement

Tactics:

1. Allow Sojourn to cover rebranding as feature story 2. Create relationships through social media (Facebook, Instagram) 3. Creation of Wildcutz App 4. Email Blasts (Daily Developments)

5. Testimonial Release 6. Brochure 7. Update of Current Website (adding some information)

Strategy 2: Discounted Services during first month

Tactics:

1. Posters2. Advertisements in the Sojourn 3. Discount Scratch -off coupons in Campus Mail 4. Presentational Slides in Major Buildings/McConn

Strategy 3: Create a benefit event for the nursing professor during the first month

Tactics:

1. Announcement stating all p roceeds during Blank week go towards this professor.

2. Window Advertisement 3. Food and Entertainment 4. Raffle off Gift Baskets 5. Mallway table highlighting benefit 6. Acoustic Performance in Mallway outside of Wildcutz

Objective: Provide Indiana Wesleyan Students with informational material by placingadvertisements in every campus mailbox and building on campus by January 12 th, 2014.

Strategy 1: Wildcutz Brochure

Tactics:

1. Design and Print it


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2. Collaborate with other buildings including dorms to display promotionalmaterials

3. Distribute materials three weeks prior to event

Objective: Gain 300 new Likes on Facebook and host 15 conversations by publics by March1st, 2014.

Strategy 1: Follow other local student organizations on campus

Tactics:

1. Follow 25 other local organizations by January 1 st, 20142. Encourage 600 students to like the page3. Encourage Likes through advertisements on campus

Strategy 2: Engage publics on Facebook

Tactics:

1. Ask questions and interact2. Invite publics to benefit event3. Post testimonial photos4. Send exclusive deals and updates to Facebook likers only 5. Host online raffle6. Best haircut or service of the Week or Month

GOAL: To maximize consumer spending and change the current notion of Wildcutz reputationon campus.

Objective: Achieve a 50% increase in sales by May 1 st, 2014 from May 1 st, 2013.

Strategy 1: Creating a new face of the organization to go along with the logo

Tactics:

1. Establishing a visible mission inside salon and in brochure2. Installation of Sheer Curtains3. Atmospheric Shift (Use of Music, Television, etc.)4. Lighting (Brighter, more colorful)5. Decorations and Art6. Punchcards (Prize for completed Punchcard)7. Male Presence8. Happy Hour (Establishing some promotion during hours of (1-2))9. Sample product in mailboxes, sample product with every service10. Mallway table with product encouraging sales

Strategy 2: Building trust between publics and salon

Tactics:

1. Gaining 25 testimonials by March 1 st, 2014.


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BUDGET

Blue Sea Public Relations assures the right to positive communication and resources. In order to bring prominent supporters and funds to Wildcutz, I have created a budget that will display theneeds for further interest in the salon. The chart below includes promotional items to peakawareness and interest in students; it also includes expenses related to the revision ofatmosphere.

ITEM NUMBER COST TOTAL COSTScratch off Coupons 250 Cards $289 $289Brochures 500 Brochures $186 $475Pedicure Chair 1 $660*Westinghouse 24 LCD 1 $130 $610Bright house 1 $60*Colored Bulbs 5 $25 $635

Sheer Curtains 2 $35 $670Sound Bar 1 $100 $770Blue Bridge Custom 1 Application $3000*Prints/Decorations * 300*Conduit Custom App 1 Application $0-1000*Photography/Random * $100-300 TOTAL: $1000** Suggested Additions


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CALENDAR

Start Date Days to CompleteRESEARCHCreate Monthly SurveyWrite up Focus Group QuestionsConduct focus group with target market sampleEvaluate monthly surveysWrite 25 testimonials

7- January7-January

25-January26-January7- January

151513

90PLANNINGInstall rebranded banners and postersBegin pinterest campaignBuild and invest into blogDesign brochuresExecute rebrand through social media: Facebook and InstagramMale for HirePromo video productionBenefit event planningEnvironment shift

7-January7-January7-January7-January

25-January15-January15-January7-January7-January

72020301590354510

EXECUTIONDevelop distribute promotional materialsSocial media engagementWildcutz application release*Tour guides increase engagementBenefit eventSojourn Ads/Media relations

1-February1-February

15-February7- January10-March

15-January

7365

1365

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END and EVALUATESurvey evaluation

Focus group documentationSocial media evaluation 30-Jan,Feb,Mar,Apr 365


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EVALUATION:

After one month, research should be performed to determine if the rebranding campaign ishaving a positive or negative impact on customers. These measurements can be contained byanalyzing current social media outlets, hosting a focus group, and encouraging customers tocomplete a survey after their appointments. Evaluations should be performed once each monthuntil May 1 st, 2014.

Strategies

First, each appointment will be monitored and recorded according to sex and type of service.This data will then be entered into a spreadsheet and analyzed each month. Analyzation of thisdata will aid in determining who your prominent clientele is, and what services they prefer.

Second, Wildcutz online presence will be measured. The web and social media pages will bemonitored to see if there has been an increase in hits. On Facebook, the number of likes on theorganizations page, and mentions will be counted. On Instagram, the number of followers andlikes will be counted, as well and the content of each post. The Wildcutz blog will also beevaluated according to the amount of shares and or views the blog receives. Potential commentson the blog will also be analyzed month by month as well.

Lastly, primary research will be conducted once each month following the release of therebranding campaign. Customers will be encouraged to participate in a short survey relating totheir experiences and future suggestions for the salon. A random sample will be taken of thestudent body population for a monthly focus group as well. This will determine the generalattitude towards Wildcutz, as well as determining what the general population really likes aboutthe salon and suggestions they may have for improvement. Evaluations of each staff member

should be monitored as well, to make sure each member is contributing to the positive growthand direction Wildcutz is trying to take.


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APPENDIXES A:

Media Relations

IWU student businesses flourishPosted on 26 September 2013. Tags: Bed Head , China Glaze , Crew shampoo , HUBexchange , IWU, Wildcutz

Take a walk down the mallway and youll see things are a little d ifferent than last year at Wildcutz and theHUBexchange. Managers of the two student-run businesses have implemented some changes for the 2013-14school year.

At Wildcutz, you can get services from shampoos and haircuts to manicures. The salon updated products andservices as well as the appearance, according to student manager Natalie Nelson (jr).We just tried to give it more of a homey look, Nelson said, also sharing the changes such as adding curtains andicicle lights that have made the appearance more like it was in 2006 when the salon first opened.Wildcutz staff updated prices and services for this year as well, according to stylist Stephanie Lamb (so). Theseinclude mens haircut costs dropping and shampoos being added to hair services at no extra charge.

The updated products, according to Nelson, include brand names such as Bed Head and Crew shampoos, as well asChina Glaze and OPI nail polishes. Nelson also said nail art is also now available for the first time at Wildcutz.

According to both Lamb and Nelson, all of the stylists are fully licensed, meaning they have put in 1500 hours of workand taken state and board tests before being qualified by the state as hair stylists.Next door at The HUBexchange, Managers Patty Blair (sr) and Sami Gallant (sr), are excited about how things arecoming together this year.

At The HUB, which opened in 2012, students can buy items as well as sell things for a little extra cash.Blair said The HUB will buy about anything from students, with the exception of clothing items, something thatchanged from last year. DVDs and electronics are the most popular sellers in the store.This year, the managers have split the responsibilities, with Blair supervising marketing and advertising and Gallanthandling the business and financial aspect.On the marketing side of things, Blair has been working hard to make sure people know about The HUB. Gallant,who also managed at the store last year, has noticed things changing for the better.Last year, anytime I would ask if people knew what The HUBexchange was, they didnt even know it was oncampus, and Ive seen an improvement in that, Gallant said. The managers of Wildcutz and The HUBexchange all shared excitement about making their businesses even moreaccessible to the IWU community through their new additions and improvements.
http://www.iwusojourn.com/2013/09/26/iwu-student-businesses-flourish/http://www.iwusojourn.com/tag/bed-head/http://www.iwusojourn.com/tag/bed-head/http://www.iwusojourn.com/tag/bed-head/http://www.iwusojourn.com/tag/china-glaze/http://www.iwusojourn.com/tag/china-glaze/http://www.iwusojourn.com/tag/china-glaze/http://www.iwusojourn.com/tag/crew-shampoo/http://www.iwusojourn.com/tag/crew-shampoo/http://www.iwusojourn.com/tag/crew-shampoo/http://www.iwusojourn.com/tag/hubexchange/http://www.iwusojourn.com/tag/hubexchange/http://www.iwusojourn.com/tag/hubexchange/http://www.iwusojourn.com/tag/iwu/http://www.iwusojourn.com/tag/iwu/http://www.iwusojourn.com/tag/iwu/http://www.iwusojourn.com/tag/wildcutz/http://www.iwusojourn.com/tag/wildcutz/http://www.iwusojourn.com/tag/wildcutz/http://www.iwusojourn.com/tag/wildcutz/http://www.iwusojourn.com/tag/iwu/http://www.iwusojourn.com/tag/hubexchange/http://www.iwusojourn.com/tag/crew-shampoo/http://www.iwusojourn.com/tag/china-glaze/http://www.iwusojourn.com/tag/bed-head/http://www.iwusojourn.com/2013/09/26/iwu-student-businesses-flourish/


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B. Testimonials

Jordan Presnell: Freshman

I have been a customer now at Wildcutz for a few months. I am a freshman here at IWU. I have been to Wildcutz now for an eyebrow wax the first time and a haircut the second time. Myhaircut went great! She understood exactly what I wanted done and did it very well. I would go

back for another haircut, just not an eyebrow wax. I would most definitely recommend someoneto Wildcutz for that service.

Tiana Fair: Freshman

I was a one time customer at Wildcutz in the month of October. I am a freshman at IWU andwhen I went I had my lip waxed. Wildcutz workers were friendly and made the experience

somewhat comfortable, however I would be a little skeptical at returning because my waxwasn't so great. I'm not sure I would recommend someone else to Wildcutz for waxing

but I cannot speak on the hair cuts.

Micheala Coffey: Freshman

I have been a four time customer at Wildcutz so far. I am a freshman here at IWU. Every weekI have the same thing done: a deep conditioner and a regular flat-iron. I have also gotten myeyebrows waxed a couple of times. Wildcutz has done a really good job of being professionalwith handling appointments and excellent service. An employee named Abby has done a great

job taking care of my hair and is very friendly. I love her!! I will continue to go back (everyweek) because I am comfortable there and have been ever since I walked in that first day. Iabsolutely would recommend someone else, and I have. I recommended a friend of mine,Heaven, to go there and she also got a deep conditioner and her hair blow dried. She reallyenjoyed it!

Hannah Whelchel: Sophomore

This is the first year I have visited Wildcutz! I am a sophomore. I have the lovely ladies atWildcutz fix my disastrous ombre job. The previous stylist did not do the ombre correctly, andthey blended the color so that the color change wasnt as harsh as before. They did a wonderful

job! Wildcutz was very efficient and friendly. They fixed my problem in a timely manor, and didgreat job at that! I would definitely recommend someone else. They stylists at Wildcutz are verytalented for their age!

Monica Soto: Junior

I've been a customer for about two years. I'm a Junior. I usually get haircuts and my eyebrows


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waxed. I really like the service Wildcutz gives to the customers :) I've been really happy with itand I don't have any complaints. I also really like the price and that's one of the reasons why Ialways go back to Wildcutz!

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